Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How We Promoted the Campaign.

Campaign 98

Campaign Promote Strategic planning Follow-up 98

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Viacom Tells Google’s YouTube To Remove Videos 2007: YouTube agreed to remove 100,000 video clips.

Engineering 125

Engineering Campaign Click Through Rate Launch 125

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Processing…Please wait.

Engineering 93

Engineering Campaign Promote Represent 93

Martech

OCTOBER 3, 2023

During pandemic lockdowns in 2020, Dillon heard about TikTok from her daughter, who was 13 at the time. This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. million views. “We

Customers 110

Customers Cold Call Territory Launch 110

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Google Advertises Chrome … On Bing! ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 127

Negotiate Launch Electricity Networking 127

Search Engine Land

OCTOBER 25, 2022

Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

E-commerce 95

E-commerce Launch Campaign Retail 95

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Launch 95

Launch Engineering Campaign Entertainment 95

Search Engine Land

JANUARY 27, 2023

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. iPhone Users, The AdWords App For iOS Has Arrived 2016: You could check AdWords campaign performance, change bids and adjust budgets from your phone.

Government 117

Government Launch Real Estate Negotiate 117

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. Sales pages.

A/B testing 101

A/B testing Price CRM Campaign 101

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 132

Pharmaceutical Healthcare Hospitality Campaign 132

Martech

OCTOBER 3, 2023

During pandemic lockdowns in 2020, Dillon heard about TikTok from her daughter, who was 13 at the time. This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. million views. “We

Meeting 93

Meeting Customers Cold Call Territory 93

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

A/B testing 73

A/B testing Engineering Launch Drivers/motivators 73

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Summer Olympics postponement further shakes 2020 ad spending expectations 2020: The postponement would impact digital as well as TV ad spending plans.

Engineering 85

Engineering Promote Angle Healthcare 85

Search Engine Land

JANUARY 12, 2023

Google January 2020 Core Update rolling out later today. 2020: Google announced it was releasing a broad core algorithm update called the January 2020 Core Update. 2020: The tool could now report unloadable embedded resources, such as external elements included by a page. Topsy Launches Brand-Friendly Twitter Widgets.

Engineering 94

Engineering Transportation Launch Trust 94

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?)

Engineering 95

Engineering Campaign Launch Represent 95

Hubspot

NOVEMBER 8, 2019

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. That's what a successful social media campaign looks like. Below, let's review the top social media campaign ideas to try this year. Build social proof.

Campaign 52

Campaign Promote Entertainment Launch 52

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

Engineering 83

Engineering Campaign Click Through Rate Launch 83

Hubspot

APRIL 16, 2020

If you want to remind your customers about promotions, offer accessible customer service options, or increase visibility, WhatsApp is a perfect tool for you. So, if you're launching a new product, WhatsApp can automatically send the messages you've created to the customers you select. WhatsApp Marketing Campaign Examples.

X-functional 101

X-functional Contact Campaign CRM 101

SalesHandy

APRIL 14, 2020

Work on centralized email campaigns. Email campaigns are the most essential part of every sales engagement process. 81% of the SMBs use email as their primary source of communication which makes email campaigns the most effective way of sales engagement. Send your first email campaign for free!

Sales 98

Sales Campaign Represent Follow-up 98

Martech

DECEMBER 29, 2023

The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. This year alone, U.S. sales hitting $16.4 billion this year.

Trust 94

Trust Drivers/motivators Repeat business Sales 94

Search Engine Land

FEBRUARY 18, 2023

Also on this day Bing announces refreshed Bing Webmaster Tools 2020: The new toolset promised to offer a faster, cleaner, more responsive and even more actionable set of features. Video: Rhea Drysdale on hyperlocal SEO & saving clients money 2020: From running a small business to digging deep into SEO to help clients win.

Finance 95

Finance Engineering Campaign Cross-sell 95

Martech

JANUARY 11, 2022

Launching Ireland on IMAX. “The IMAX movie is obviously the centerpiece, and we’re working with MFF in building out a whole promotional campaign which will play out over most of the next year.”. The film wrapped shooting in 2020 right before the pandemic became widespread. With borders closed by St.

Campaign 84

Campaign Launch Promote Follow-up 84

Search Engine Land

FEBRUARY 10, 2023

3 changes coming to Google Ads automated extensions 2022: Automated and manual extensions could be shown together, Google Ads added a report and they could be added at ad group, campaign, or account level. Yelp launches ‘Showcase Ads’ and store visits attribution 2020: The products were intended for national and multi-location brands.

A/B testing 89

A/B testing Engineering Promote Campaign 89

Search Engine Land

JANUARY 15, 2023

Google January 2020 core update almost done rolling out. 2020: Google confirmed: “the update is mostly done…” Google Search Console unparsable structured data report data issue. 2020: Some users may have seen a spike in unparsable structured data errors due to an internal Google misconfiguration. search market share.

Real Estate 87

Real Estate E-commerce Retail Engineering 87

Search Engine Land

MARCH 8, 2023

Google My Business tells businesses affected by the coronavirus to update listings 2020: You could update your business hours, description, phone number and even add Google Posts. 2020: RankRanger said the people also ask was showing for 40% of queries, down from 52% of queries. Google people also ask boxes not showing as often now?

Engineering 95

Engineering Commission Government Launch 95

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Amazon’s booming ad business grew by 40% in 2019 2020: Amazon’s quarterly ad revenues surpassed $4 billion for the first time in Q4.

Real Estate 95

Real Estate Retail Engineering Campaign 95

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2020: Microsoft Advertising, which originally said standard text ads would no longer serve after 2019, announced it would allow existing standard text ads to continue to serve until March 31. Bing Launches Awards Site In Time For Golden Globes, Grammy’s & The Oscars.

Retail 91

Retail Engineering Click Through Rate Contact 91

Hubspot

AUGUST 24, 2020

Roughly two months after Mark Zuckerberg and Eduardo Saverin launched Facebook in February 2004, the two took some minor steps to monetize the platform — just enough for a small financial cushion to help while the company got off the ground. 2007: Facebook officially launches its Facebook Ads platform. The History of Facebook Ads.

Real Estate 101

Real Estate Launch Objectives and Key Results Campaign 101

Search Engine Land

MARCH 9, 2023

Google showing ‘key moments’ feature on multiple videos in search results 2020: The video timeline feature was getting more visibility in mobile search. Coronavirus disrupts search, digital ad budgets 2020: With ad spend expected to fall in many sectors, media buyers shared what they were seeing on the ground.

E-commerce 94

E-commerce Territory Engineering Networking 94

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Capterra Sales & Marketing Software

MAY 20, 2021

According to the June 2020 U.S. website/domain, blogs, sales collateral) and promotional/PR costs (e.g., These tools manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. They can be used to strengthen brand recognition, announce new product launches, and promote services.

Campaign 65

Campaign Healthcare Promote Niche 65

Hubspot

OCTOBER 16, 2019

Your company might have to write a press release to announce new products, launches, campaigns, or movements. For example, if you work at a shoe company and want to start a movement on Twitter to #walkmore, a PR firm can write a press release to announce the campaign and hopefully attain media coverage. Event planning.

Strategize 98

Strategize Price Pitch Government 98

Lead Fuze

AUGUST 13, 2021

In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. If businesses rely on data to promote revenue and innovation, data that is old, corrupt, incorrect, or invalid has the potential to significantly distort your results. 2 JBarrows – Driving To Close 2020.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Launch 98

Salesforce

OCTOBER 7, 2021

You’ve heard this one before, but it bears repeating: 2020 was an unprecedented year. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. Keep this in mind when you view website visits (both total and unique) and traffic from social, affiliate channels and other sources, like email campaigns.

Retail 96

Retail A/B testing Angle Campaign 96

Search Engine Land

MARCH 11, 2023

Also on this day Google pushes out deadline parallel tracking for Video due to ‘global events’ 2020: The mandatory deadline was extended into June. Ecosia to join Chrome v81 default search engine choices 2020: The not-for-profit search engine joined Google, Bing, Yahoo and DuckDuckGo as an option in 47 markets.

Engineering 92

Engineering CTR Networking Campaign 92

Hubspot

APRIL 19, 2021

And, as of March 2020, there are a reported 1.9 This is relatively easy, since many of the platforms share both the ad placements available and estimated campaign results on their websites. Lesson 3: Episode-specific promotions are incredibly effective. Instead, I created episode-specific promotions.

Cross-sell 81

Cross-sell Promote Up-sell Campaign 81