Hubspot

SEPTEMBER 10, 2020

When picturing the year ahead, 69% of respondents said they expected to expand their businesses, and 59% expected increased revenue for 2020. While those ambitions may have been realized for some, the events of 2020 have presented unique challenges for small business owners. In 2020, there were 33.7 Stats About Entrepreneurship.

Retail 97

Retail Healthcare Government Launch 97

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. While the LinkedIn audience still skews towards career-minded professionals, the industries, interests, and demographics represented on the platform have become much broader since its launch.

Networking 101

Networking Launch Growth B2B 101

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 84

Campaign Gaming Launch Education 84

Martech

MAY 13, 2024

We drove an awareness campaign both through traditional channels like email and social media, as well as via in-app messaging. The end result was a successful community launch that garnered over 2,000 users in only three months. Rocketlane does a great job of this with their Preflight user community in Slack and with in-person events.

Growth 95

Growth B2B Launch Follow-up 95

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Audiences Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps.

E-commerce 126

E-commerce Launch Campaign Retail 126

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. As marketers finalize their budgets and prepare their strategies for 2020, we're taking a look at the predictions of several leaders in the marketing space.

Technology 92

Technology Technology Campaign Service 92

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

A/B testing 120

A/B testing Engineering Launch Drivers/motivators 120

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

Gambling 90

Gambling Launch Engineering Campaign 90

Hubspot

FEBRUARY 12, 2020

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. 9 Effective Valentine's Day Marketing Campaigns. This campaign is pretty cheeky. whatever) that Valentine's Day instills in people. Pun totally intended. February 9, 2018.

Campaign 101

Campaign Transportation Drivers/motivators Promote 101

Search Engine Land

NOVEMBER 29, 2023

This includes roles related to search and shopping ads, Google Analytics, ads measurement tools, and AI-powered campaign experiences. During her tenure, she led the launch of Performance Max and Demand Gen, the overhaul of Google Analytics, and the implementation of pixel-less measurement for YouTube advertising.

Price 121

Price Engineering Launch User Experience 121

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. Sales pages.

A/B testing 101

A/B testing Price CRM Campaign 101

Search Engine Land

OCTOBER 9, 2023

Three antitrust suits have been launched against Google since 2020. In November 2020, the DOJ launched its first antitrust lawsuit against Google. Blended campaign uncoupling : Along with multiple platforms to access inventory, Google's automated blended campaigns would no longer exist.

Legal 120

Legal Engineering Price Launch 120

Search Engine Land

FEBRUARY 27, 2023

New Google Lighthouse extension for Firefox goes live 2020: Firefox had not yet reviewed the extension, so it got automatically categorized as “not a Recommended Extension.” In feature battle with Google, Yelp improves restaurant waitlist functionality 2020: Yelp was rolling out its Notify Me feature, which supported Yelp Waitlist.

CTR 93

CTR E-commerce Legal Engineering 93

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 124

Negotiate Launch Electricity Networking 124

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. The new contextual ad targeting works, study says 2020: A new study looks at how contextual relevance of ads to content influences consumers. Bing Ads Launches Product Ads In U.S.,

Engineering 95

Engineering Launch Campaign Negotiate 95

Search Engine Land

MARCH 5, 2023

Read all about it in Google’s Vince Update Produces Big Brand Rankings; Google Calls It A Trust “Change” Also on this day Google to switch completely over to mobile-first indexing by September 2020 2020: Google said 70% of sites shown in search had already been switched over. There were some manual control options.

E-commerce 90

E-commerce Launch Engineering Campaign 90

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. The big PPC shifts of 2019 that will shape how we market in 2020.

E-commerce 110

E-commerce Gambling Engineering Campaign 110

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How We Promoted the Campaign.

Campaign 98

Campaign Promote Strategic planning Follow-up 98

Search Engine Land

APRIL 12, 2024

The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014. In 2017, vertical video gained traction with the launch of Facebook Stories. I would recommend combining vertical video with AI and content variation.

Launch 97

Launch Presentation Growth Campaign 97

Martech

SEPTEMBER 28, 2021

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. However, if done well, it could help many advertisers better understand which campaigns and ads are contributing to overall success throughout the funnel. It manages some 1.6 Read more here.

Launch 73

Launch Assembly Line CRM Conversion 73

Search Engine Land

FEBRUARY 25, 2023

Google mobile-first indexing to be applied to all sites within a year 2020: Google was sending notices to sites that had mobile-first indexing issues. Google Search Console now lets you export more data 2020: Search Console users could download complete information (instead of just specific table views) from almost all reports.

E-commerce 112

E-commerce Launch Engineering Contract 112

SalesHandy

APRIL 14, 2020

Work on centralized email campaigns. Email campaigns are the most essential part of every sales engagement process. 81% of the SMBs use email as their primary source of communication which makes email campaigns the most effective way of sales engagement. Send your first email campaign for free!

Sales 98

Sales Campaign Represent Follow-up 98

Martech

OCTOBER 3, 2023

During pandemic lockdowns in 2020, Dillon heard about TikTok from her daughter, who was 13 at the time. This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. million views. “We

Customers 111

Customers Cold Call Territory Launch 111

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Viacom Tells Google’s YouTube To Remove Videos 2007: YouTube agreed to remove 100,000 video clips.

Engineering 123

Engineering Campaign Click Through Rate Launch 123

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Processing…Please wait.

Engineering 92

Engineering Campaign Promote Represent 92

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Launch 93

Launch Engineering Campaign Entertainment 93

Search Engine Land

JANUARY 27, 2023

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. iPhone Users, The AdWords App For iOS Has Arrived 2016: You could check AdWords campaign performance, change bids and adjust budgets from your phone.

Government 115

Government Launch Real Estate Negotiate 115

Search Engine Land

JANUARY 12, 2023

Google January 2020 Core Update rolling out later today. 2020: Google announced it was releasing a broad core algorithm update called the January 2020 Core Update. 2020: The tool could now report unloadable embedded resources, such as external elements included by a page. Topsy Launches Brand-Friendly Twitter Widgets.

Engineering 93

Engineering Transportation Launch Trust 93

Search Engine Land

FEBRUARY 17, 2023

Birth of a New Machine At the time, Microsoft had yet to launch its own web crawler for MSN Search, and Ask Jeeves/Teoma was the only other top tier search engine available. Google Ads intros ‘continuous audience sharing’ for manager accounts 2020: The opt-in capability was available in manager account settings.

Engineering 89

Engineering Referrals Campaign Electricity 89

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this. Your cold email response rates can make or break your outbound sales campaigns. Top Sales Hacks That Will Give You An Edge in 2020. WHEN : December 9–13, 2019.

Gaming 104

Gaming Objectives and Key Results Sales Up-sell 104

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?)

Engineering 93

Engineering Campaign Launch Represent 93

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

A/B testing 71

A/B testing Engineering Launch Drivers/motivators 71

Search Engine Land

OCTOBER 25, 2022

Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

E-commerce 94

E-commerce Launch Campaign Retail 94

Martech

OCTOBER 3, 2023

During pandemic lockdowns in 2020, Dillon heard about TikTok from her daughter, who was 13 at the time. This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. million views. “We

Meeting 95

Meeting Customers Cold Call Territory 95

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

Search Engine Land

NOVEMBER 29, 2023

So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns. Altogether, 3,600 respondents took part in the study, which analyzed 24 Christmas campaigns. Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. out of 10.

Drivers/motivators 102

Drivers/motivators Campaign Retail Strategize 102

Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. Google Health Close To Launching? Yahoo was just behind at 18.5%, with Microsoft at about 12.5%.

Referrals 89

Referrals Hospitality Launch Engineering 89