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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Gambling 101
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Google Ads boss Jerry Dischler steps down

Search Engine Land

This includes roles related to search and shopping ads, Google Analytics, ads measurement tools, and AI-powered campaign experiences. During her tenure, she led the launch of Performance Max and Demand Gen, the overhaul of Google Analytics, and the implementation of pixel-less measurement for YouTube advertising.

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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How the Google antitrust lawsuit can impact advertisers

Search Engine Land

Three antitrust suits have been launched against Google since 2020. In November 2020, the DOJ launched its first antitrust lawsuit against Google. Recent revelations from the antitrust proceedings Over the past few weeks, startling revelations have been revealed about how Google manipulates auction prices.

Legal 120
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The 11 Best ClickFunnels Alternatives & Competitors in 2020

Hubspot

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. Sales pages.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine revealed that: It quietly increase ad prices by as much as 10% without telling advertisers.

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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. ” 240 chose “Don’t show a page at all.” from accessing YouTube.

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