Search Engine Land

NOVEMBER 18, 2022

If you have a more established set of accounts, go back at least to your 2020 data to analyze: How you reallocated budget then. Even CTR can be a decent proxy metric to start with (as long as you react to high CTR/low conversion scenarios by optimizing the weak point in your funnel). What worked in the short and long terms.

CTR 114

CTR Campaign B2B CRM 114

Search Engine Land

DECEMBER 13, 2023

See that huge drop around Q2 of 2020? But what about that huge peak before 2020? Looking at the delta on that metric can be a clear indicator that some new SERP features may be hurting your organic CTR. Before we move on, note that “Movie theater cleaning” as a topic follows closely after our main topic. Don’t forget!

CTR 116

CTR Niche B2B Service 116

Search Engine Land

NOVEMBER 14, 2022

In 2020 and 2021 there were also decreases in CPC (-4% and -1% respectively), but in 2019 there was a 6% increase. . Since CTR hasn’t changed overall, we can gather that people are still clicking on ads just as much, but since the intent isn’t there, they’re not converting. 91% of industries saw a decrease of about 14% overall.

Entertainment 91

Entertainment CTR Sports Legal 91

Search Engine Land

JANUARY 17, 2023

Your click-through rate (CTR) has long been rumored to be a ranking factor, but it’s confirmed this isn’t the case – especially since Google knew that people were trying to game this years ago. So sure, it’s great for your site to have a higher CTR, but don’t expect it to help your rankings. Click-through rate. Meta descriptions.

CTR 104

CTR User Experience Click Through Rate Closing 104

Hubspot

NOVEMBER 18, 2020

In 2020, global digital ad spend is estimated to be $385 billion. If you speak to your customers’ interests, questions, and pain points, your CTR percentage will be higher. The CTR is calculated by dividing the number of clicks on your social media ad with the number of ad impressions and multiplying the result by 100.

Lead generation 101

Lead generation A/B testing Gaming CTR 101

Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. Google buys Pointy to bring SMB store inventory online.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

ConversionXL

JANUARY 29, 2020

Featured snippets count as one of the ten web page listings we show… — Google SearchLiaison (@searchliaison) January 23, 2020. 50% plus CTR. 25% – 35% CTR. pic.twitter.com/3DS2sGNk10 — AJ Kohn (@ajkohn) January 24, 2020. bill_slawski) January 23, 2020. When it has the featured snippet?

CTR 76

CTR Represent Presentation Clients 76

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

FEBRUARY 12, 2024

Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. Breathing new life into older content is critical for success. As search engines and reader preferences evolve, maintaining up-to-date information becomes crucial for keeping your audience engaged.

E-commerce 121

E-commerce CTR Engineering Technology 121

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Europe coming soon 2020: The new-ish Apple Maps has a range of improved features and content Will the Discover feed be Google’s next cash cow?

Real Estate 78

Real Estate Electricity CTR Launch 78

Search Engine Land

JANUARY 8, 2023

2020: Bing would appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories. 2020: Agency and corporate customers could request managed services directly within the platform interface. 2020: The dangers of misplaced third-party scripts by Hamlet Batista.

Referrals 83

Referrals CTR Launch Engineering 83

Heinz Marketing

DECEMBER 10, 2019

Example: a count-down clock visually causes urgency, increasing CTR by 31%. Example: subject lines about limited time or limited space increase open rate and CTR. Session: ABM: New Insights and Best Practices for 2020. The Scarcity Principle (if it’s harder to possess, it must be better). Availability Bias.

CTR 61

CTR Represent Consult Strategize 61

Search Engine Land

JULY 28, 2023

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking.

CTR 67

CTR Click Through Rate Promote Entertainment 67

Search Engine Land

FEBRUARY 13, 2023

From Search Marketing Expo ( SMX ) Google’s Matt Cutts Keynote At SES London 2007 Past contributions from Search Engine Land’s Subject Matter Experts (SMEs) These columns are a snapshot in time and have not been updated since publishing, unless noted.

CTR 80

CTR Engineering Sports Launch 80

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Meanwhile, we’ve gotten 3-5% CTR on mobile devices streaming a very high-end TV spot we produced. Linear TV can offer limited on-demand services, but not in the same way as CTV or OTT.

Campaign 98

Campaign CTR Gaming Service 98

Hubspot

JANUARY 22, 2020

And, if followers want more information, you can always link back to your sources, boosting CTR for you. January 12, 2020. This proves that otherwise "boring" content can still be engaging in the way it's shared. Share user-generated content on Twitter. Apparently, Taco Bell has a blog. Southwest Airlines (@SouthwestAir).

Customers 91

Customers CTR Follow-up Promote 91

Cience

FEBRUARY 21, 2020

2020 vs. Cold Emails. 2020 vs. Cold Emails. According to statista.com , 293 billion emails were sent and received each day in 2019, but the figure is expected to increase to over 306 billion daily emails in 2020. Outbound strategies in 2019 are all about human-to-human interactions and 2020 won’t be different.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. The article , “How to Spend Smart This Holiday Season (So You Have Cash to Ring in 2020),” detailed various strategies to save money during the holiday season. Advertorials aren’t restricted from ad blockers because they’re not technically ads.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

JUNE 2, 2022

These initiatives, coupled with an optimized free trial form, delivered impressive results for DocuSign’s account-based marketing team: 1 million impressions delivered; 59% of targeted companies landed on the DocuSign site; 22% sales pipeline growth for targeted industries; Tripled CTR on the homepage using industry-relevant CTAs.

Launch 100

Launch Campaign Pipeline Lead generation 100

Hubspot

NOVEMBER 8, 2019

A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns. In fact, the influencer marketing industry is set to reach $10 billion by 2020. By including a CTA on all your social media posts, people are more likely to interact and engage. Encourage engagement with polls.

Campaign 53

Campaign Promote Entertainment Launch 53

Salesmate

APRIL 15, 2021

P.S: Business Magazine has put us on the list of 52 Best Startup Companies to Watch Out For in 2020 . We have worked with [ name the companies], not such a big name though; however, they are doing great in terms of [ mention the problem areas you solved]. Use Case Scenario – When you have a referral. We can definitely do that for you.

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Martech

OCTOBER 19, 2022

In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). Click-through Rate (CTR): Put the sites delivering good CTR on a preferred list and increase the amount you are willing to bid for their inventory. billion in 2022 ( Statista ).

Retail 125

Retail CTR Networking Campaign 125

Search Engine Land

NOVEMBER 3, 2023

.” Link: Google presentation: Logging & Ranking (May 8, 2020) (PDF) 6. Mobile vs. desktop ranking This newsletter dove into the differences between desktop and mobile search ranking, user intents and user satisfaction – at a time when mobile traffic was starting to surpass desktop traffic on some days.

UX 144

UX Presentation CTR Engineering 144

Search Engine Land

MARCH 11, 2023

Also on this day Google pushes out deadline parallel tracking for Video due to ‘global events’ 2020: The mandatory deadline was extended into June. Ecosia to join Chrome v81 default search engine choices 2020: The not-for-profit search engine joined Google, Bing, Yahoo and DuckDuckGo as an option in 47 markets.

Engineering 84

Engineering CTR Networking Campaign 84

Lead Fuze

AUGUST 10, 2021

More precisely, Tuesdays and Wednesdays are regarded as the ideal days to publish on Twitter since they generate a greater CTR than other weekdays. billion active social media users globally in 2021 – and this number will continue to rise over the following several years (Statista, 2020).

Cold Call 98

Cold Call Appointment Follow-up Represent 98

Search Engine Land

FEBRUARY 27, 2023

New Google Lighthouse extension for Firefox goes live 2020: Firefox had not yet reviewed the extension, so it got automatically categorized as “not a Recommended Extension.” In feature battle with Google, Yelp improves restaurant waitlist functionality 2020: Yelp was rolling out its Notify Me feature, which supported Yelp Waitlist.

CTR 87

CTR E-commerce Legal Engineering 87