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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

With “lectric,” Ahrefs returned a lot of mentions for “electric,” which was not a relevant brand mention. Bonus You may want to use the PEST (political, economic, social, technological) model to identify major market factors that could contribute to these growth patterns. But you can use Google Trends to help identify those as well.

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

According to the Survey of Sustainability Reporting 2020 , 80% of the world’s top businesses reported on sustainability in 2020. Learn more about how Salesforce is advancing the SDGs through our operations, technology, and partnerships. This is our responsibility. . In a Southern Cross University survey of U.S.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

But that changed in 2020, right? In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Driscoll’s pandemic-driven pivot. Think about shopping for fresh produce. Read more here. Why we care.

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9 Account-based Marketing Case Studies

ConversionXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Keep doing what works.

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Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? The company added nearly 600 customers in 2020, compared to just 150 in 2019. On24 Growth, 2018 to 2020.

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What Is the Fourth Industrial Revolution?

Salesforce

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. In the second industrial revolution, electricity and other scientific advancements led to mass production.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

In fact, by 2020 there will be 31 billion devices connected to the Internet of Things. iBeacon technology allows businesses to have multi-channel communications with their customers — to reach them where they are. However, many SMBs are already reaping the benefits of the technology. IoT Devices. Let’s find out.