SaaStr
NOVEMBER 9, 2020
— Jason BeKind Lemkin (@jasonlk) November 9, 2020. Most tradeshows and events in China are running at their maximum allowed capacity pre-Covid, with the delta being mainly from lack of travel. We’ve been stalking office spaces looking for a deal in case a vaccine came before end of 2020. They seems to always do that.
Heinz Marketing
APRIL 24, 2020
If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Your main lead source would be “Event”, and the accompanying Lead Source Details field would be something like “2020-06 – Comic-Con San Diego.” Trade show. Say your company is exhibiting at this year’s Comic Con.
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Heinz Marketing
OCTOBER 28, 2020
Since March 2020, the in-person event playbook has been thrown out the window – along with most other ideas of predictability and normalcy. Part of the allure of a tradeshow or conference was walking through the exhibitor hall to discover new brands organically. By Josh Baez , Client Engagement Manager at Heinz Marketing.
ConversionXL
MARCH 17, 2021
Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Canceled events and tradeshows increased the focus on outbound activities. Let’s dive in. Common B2B marketing challenges.
Martech
JANUARY 20, 2022
The company added nearly 600 customers in 2020, compared to just 150 in 2019. Its revenue grew 76% in 2020, compared to just 8% in 2019. On24 Growth, 2018 to 2020. 2020 2019 2018 Customers 1994 1401 1241 Sales ($ millions) $156.90 $89.10 $67.80. Source: Martech analysis of On24 earnings reports.
Hubspot
JANUARY 4, 2021
Many organizations have shifted their annual event and tradeshow to a virtual one. Natalie Severino , VP, Marketing at Chorus.ai , predicts: "Throughout the many challenges of 2020, revenue teams have been able to weather the storms and thrive by putting the customer at the center of every decision. Brand Values.
Heinz Marketing
JULY 31, 2020
To test our hypothesis, and to better understand the B2B virtual event experience, PathFactory and Heinz Marketing conducted a survey in May 2020. The following data comes from 200 B2B professionals across multiple experience levels, company sizes, and industries. The virtual event lifecycle. Pre-event effectiveness is an uphill battle.
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