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4 Marketing Sessions at SaaStr Scale 2021: Reprise VPM + Reprise VPS, Tipalti CMO, Airtable CMO, Guru VPM

SaaStr

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. Team SaaStr wants to make sure you know about all the great content that’s on tap so here are a few marketing-centric sessions to add to your list.

GTM 109
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The Best Lead Generation Software Options For Your Business

ClickFunnels

Read our full review of Convertri: Convertri Review For 2021 – All You Need To Know About Convertri. #3 GetResponse is an email marketing company that has been in business for over 20 years. Read our full review of GetResponse: GetResponse Review For 2021 – Details, Features & Pricing. #4 Full Review. 3 GetResponse.

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Pivoting from Growth-at-All-Costs: 4 Focus Areas to Thrive in Any Market with BCG Consulting Partner Courtney Dong + Managing Director and Partner JB Reed (Video)

SaaStr

Reed and Courtney Dong, Partners at BCG Consulting, sat down to discuss their perspectives on the recent macro shifts in VC investor priorities. Data shows a significant shift in company valuations happened from 2021 to 2022. Go to market. Companies that achieved The Rule of 40 through margin lost less value overall.

Consult 19
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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. The post Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider) appeared first on Sales Hacker. How can I learn more?

GTM 120
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GTM 111: Behind the Scenes on Apollo.io’s PLG Funnel, Leveraging AI, and Redefining Sales Success with Leandra Fishman

Sales Hacker

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 49:30) One thing that is working for Leandra in go-to-market right now.

GTM 118
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Growth 134
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Price’s Law and It’s Impact on Hiring and Retaining Talent

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io.

GTM 116