ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Product 110

Product GTM Construction Launch 110

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. We asked ourselves: ‘Would you rather have your competitor work remotely or be all huddled up in an office together?’ In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Our unanimous pick?

GTM 93

GTM Pipeline SQL UX 93

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

AUGUST 29, 2022

If you haven’t already, sign up here for tickets before we sell out. They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit. Take a look at just some of the most popular sessions (so far!)

GTM 101

GTM Growth B2B Territory 101

SaaStr

MAY 15, 2022

Each week, we round up our most popular content so you can catch up on anything you may have missed. When to Go Multi-Product in SaaS. In 2021+, Yes. SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose. Where It Goes From Here.

GTM 88

GTM Up-sell Engineering Growth 88

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

Go To Market 80

Go To Market GTM B2C Price 80

SaaStr

JULY 31, 2022

Each week, we round up our most popular content so you can catch up on anything you may have missed. Dear SaaStr: How Do You Split Up Founder Shares? It turns out, most founders don’t do a 50/50 split. VC all seemed like a game in the boom times of 2021 and late 2020. And 3 Things Not to Worry So Much About.

GTM 101

GTM Price Gaming Growth 101

SaaStr

MARCH 20, 2024

For folks in SaaS, what got confusing in 2021 is that growth blew up so much in SaaS that the venture bar got lower. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. When recruiting, that first VP of Sales, Marketing, CS, and Product has to carry a bag for real.

Quota 105

Quota Finance Drivers/motivators GTM 105

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. More M&A.

B2B 122

B2B GTM Technology Technology 122

G2

NOVEMBER 20, 2023

Design Marketing Productivity Sales Tech All Topics Subscribe and never miss a post. To amp up a brand, many manufacturers and dealers have started to capitalize on modern technology like automotive marketing software. These tools help dealers market their services, hyping up the excitement surrounding their brand.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

SaaStr

MARCH 6, 2023

B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. Digitalization of the buying and selling process. The status quo approach of going to market and old-school selling methods will not be sufficient.” Up until 2015, CRM ruled king in sales.

B2B 93

B2B Growth GTM CRM 93

SaaStr

NOVEMBER 3, 2023

We’ve talked about Toast a bit here on SaaStr – most recently we wrote up the 5 Interesting Learnings from Toast at $1.1B Jonathan saw them through IPO in 2021 with the highest software multiple IPO ever. They’re still cruising — growing a stunning 45% YOY – which led us to the question: How? and across the globe.

Growth 80

Growth Territory Referrals Customers 80

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Our RevTech stacks used to be much simpler… today we have an overwhelming amount of tooling and it can be hard to keep up. Has this gone up or down over the past year? —- Robert Simmons – VP of Sales Same per rep as last year. It’s gone up slightly but nothing significant.

GTM 80

GTM Negotiate Pipeline Contract 80

SaaStr

MAY 24, 2021

We’re super excited to be gearing up for 2021 SaaStr Enterprise this week! Roundtable: Fueling Product Innovation on the Path to $10B with Workday. Roundtable: How Product & Marketing Should Work Together with PagerDuty. Flywheelin’ : 10 Learnings from Atlassian’s Unique GTM Model. Michael Sindicich.

GTM 62

GTM Strategize Up-sell Growth 62

SaaStr

JUNE 6, 2021

. “The 5 things that kill startups after their seed rounds with Michael Seibel, CEO of Y Combinator” A SaaStr Classic and we are super excited Michael is joining us again for a Masterclass at 2021 SaaStr Annual Sep 27-29 in SF Bay Area!! “Bottom Up vs. . Bottoms up or Top Down selling? More here. #2.

GTM 72

GTM Strategize Up-sell Service 72

Highspot

JUNE 25, 2021

Like many other rapidly growing companies, StackAdapt had to quickly establish and scale their sales enablement efforts – pivoting from reps building their own sales materials in silos, to a collaborative, centralized strategy that equips them with up-to-date, marketing-approved content that they can customize, share, and measure. .

GTM 59

GTM Launch Drivers/motivators Quota 59

SaaStr

JULY 20, 2022

As start-ups begin to accumulate success and ?generate generate momentum, they will inevitably need to scale up. You’ve identified a persona to sell to and a problem you solve for buyers. Or, perhaps, you’ve secured a new round of funding and want to live up to the hype. Mistake #1: Premature GTM acceleration.

GTM 81

GTM Cross-sell Finance Growth 81

SaaStr

NOVEMBER 24, 2021

It’s 2021, but surprisingly, a significant number of SaaS companies still use outdated sales compensation plans. We are misaligning our customers with our product because of the pricing model because we’re raising the price. The sales cycles go up; the close rates go down, and…our disruption risk goes way up.”.

GTM 79

GTM Price Promote Commission 79

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. Is onboarding and training integrated to guide desired behaviors that increase sales readiness and productivity?

GTM 52

GTM Government Sales Strategic partnership 52

Outreach

DECEMBER 17, 2020

To help you continue to adapt your GTM strategy in 2021, we’ve rounded up some of our best sales blog posts from 2020. We also offer tips on how to increase productivity in sales without increasing workload. We had to let go of our expectations and plans for the year as sales leaders and make new ones. Read the article.

GTM 52

GTM Sales B2B Clients 52

Sales Hacker

MAY 5, 2021

What better way than to round up the top RevOps professionals you need to be following, talking to and/or learning from? Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Keith Jones , Manager of GTM systems at MURAL. Want a bit more context?

GTM 100

GTM Consult Territory Real Estate 100

Sales Hacker

APRIL 21, 2021

On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. Traditionally businesses roll up their operations teams under the organization that they serve, resulting in siloed processes, software systems, and often, conflicting goals. Interned for Experian developing an international GTM strategy.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

JUNE 16, 2022

Listen for the signals and the tells, so you can calibrate your GTM motion if needed. CMO of 6sense & GTM advisor. Those are the accounts that are the best fit for what you sell and are showing intent to buy right now. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author. Latané Conant.

GTM 92

GTM Pipeline Sales A/B testing 92

Gong.io

APRIL 15, 2022

David Ellis, Sales Director at LinkedIn , summed it up nicely — “Revenue Intelligence enables us to go from hypothesis to data to actionable insights. As Morgan Jacobson, Principal Manager of Sales Strategy and Systems at HubSpot shared: “Since adopting [Revenue Intelligence], we’ve seen a significant increase in our productivity per rep.

CRM 62

CRM Pitch Up-sell GTM 62

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. Anita Nielsen is a best-selling author and sales performance coach. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Outreach

JUNE 3, 2021

Unleash 2021 continues to ripple across the sales community, as revenue teams put learnings into practice. Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. There were so many great nuggets of knowledge that came out of Unleash 2021!

GTM 59

GTM Objectives and Key Results Angle Legal 59

Salesforce

MAY 2, 2022

To help you sift through the sea of talent, we curated a list of 16 sales influencers to follow in early 2021 — but that list has grown. Knowing your product and ideal customer profile (ICP) isn’t enough. Head of GTM, GTM Buddy, Atlanta, Georgia. Sign up now. These are the future-makers in sales. Belal Batrawy.

Gaming 98

Gaming GTM Consult Sales 98