Search Engine Land

APRIL 4, 2023

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way.

Campaign 95

Campaign CTR Click Through Rate Construction 95

Salesforce

JANUARY 25, 2022

In 2022, B2B marketplaces will be the real MVP. B2Bs that use marketplace technology to onboard additional sellers and offer third-party products related to their core goods can vastly expand their reach. Paid ads , search engine optimization , email marketing , and social media campaigns are now key to B2B success.

B2B 98

B2B Cold Call B2C Territory 98

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. 2021-2022 Keyword match types Keyword match types seem to be the gift that keeps on giving, or in Google’s case, taking away.

E-commerce 127

E-commerce Launch Campaign Retail 127

Martech

MAY 13, 2024

We drove an awareness campaign both through traditional channels like email and social media, as well as via in-app messaging. The end result was a successful community launch that garnered over 2,000 users in only three months. They are critical to scalable return on investment.

Growth 109

Growth B2B Launch Follow-up 109

Martech

FEBRUARY 17, 2022

Read next: CTV and cross-channel advertising in 2022. While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product.

Campaign 101

Campaign CTR Commission Follow-up 101

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 124

Retail X-functional Launch Non-Profits 124

Search Engine Land

OCTOBER 25, 2022

Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

E-commerce 96

E-commerce Launch Campaign Retail 96

Search Engine Land

JANUARY 17, 2024

Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. For media buying, AI can optimize campaigns based on data, but marketers need to set objectives and budgets. Bumper ads for remarketing : Unskippable 6-second ads retargeted viewers who had previously engaged with the campaign.

Objectives and Key Results 108

Objectives and Key Results Territory Campaign Retail 108

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. ad campaigns and creator marketing activations. But data suggests marketers invested more in video content creation in 2022. Technology and B2B content already exist in the platform.

B2B 118

B2B Launch Campaign Entertainment 118

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use.

Retail 131

Retail Niche Objectives and Key Results Technology 131

Search Engine Land

FEBRUARY 8, 2023

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+.

Retail 84

Retail Real Estate Sports Launch 84

Martech

NOVEMBER 13, 2023

“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” What we do is give our customers tools and technologies to build and deploy more secure applications.”

Campaign 84

Campaign Price Technology Technology 84

Martech

FEBRUARY 10, 2022

They launched TimePieces, which is a collectible and has utility. In 2022, you’re going to hear a lot more about NFTs, and there will be winners and losers. There are a growing number of use cases for NFTs and blockchain technology that Salesforce’s customers are surely considering, from supply chain management to the ad supply chain.

Service 97

Service Launch Gaming Technology 97

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. Looking back at ChatGPT’s debut ChatGPT launched on Nov. 30, 2022, offering free access to what seemed like an impossibly smart AI chatbot. Built on OpenAI’s GPT-3.5

Objectives and Key Results 116

Objectives and Key Results Campaign Launch Strategize 116

Martech

JULY 7, 2022

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

X-functional 93

X-functional Legal Campaign Negotiate 93

Search Engine Land

FEBRUARY 8, 2023

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+.

Retail 73

Retail Real Estate Sports Launch 73

Martech

MARCH 24, 2022

In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops and technology practitioners are marketers or not. It was clearly a successful campaign.

Campaign 112

Campaign Pitch Technology Technology 112

Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 110

User Experience Manufacturing Sports Engineering 110

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. ” Google said the launch of the “Caffeine” indexing infrastructure inadvertently helped increase the visibility of “shallow content.

Launch 88

Launch Legal Engineering Networking 88

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce.

Entertainment 140

Entertainment Sports Niche Retail 140

Search Engine Land

OCTOBER 7, 2022

The Google Ads Financial Products and Services policy will be updated to require that all advertisers be FCA (Financial Conduct Authority) authorised for debt adjusting and debt counselling in order to show debt services advertisements starting from 6 December 2022. Stop Scams initiative. Dig deeper. Why we care.

Service 90

Service Launch Promote Campaign 90

Search Engine Land

FEBRUARY 21, 2023

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Also on this day Google’s Pirate Update can cause 89% drop in search traffic for offending sites 2022: A document Google sent to the U.S.

Launch 93

Launch Engineering Retail UX 93

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 104

User Experience Manufacturing Sports Engineering 104

SalesHandy

NOVEMBER 24, 2021

Perhaps you have a list of goals for your cold outreach campaign and a tight budget to adhere to; so you need options that are pocket-friendly and results-driven. Automated Follow-Ups: Follow-Ups are essential in any email outreach campaign. Detailed Analytics: Every action throughout your campaign can be tracked at every stage.

A/B testing 52

A/B testing Price Campaign Follow-up 52

Search Engine Land

FEBRUARY 15, 2023

Also on this day Google releases Data Studio Dashboard for Web Stories 2022: Google created a Data Studio sample template that provided an overview of how your Google Web Stories are performing. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor.

Engineering 88

Engineering Teamwork Campaign Gaming 88

Search Engine Land

FEBRUARY 24, 2023

Also on this day IndexNow integrations grow as Bing says ‘millions’ of sites are using it 2022: Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gained IndexNow support. Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions.

Negotiate 128

Negotiate Launch Electricity Networking 128

Search Engine Land

FEBRUARY 8, 2023

Despite a 6% drop in monthly active users (MAUs) in the fourth quarter of last year, the social platform has regained growth, with a 4% increase in MAUs to 450 million and significant growth in mobile app users in the fourth quarter of 2022. What Pinterest says. Pinterest CEO Bill Ready Future initiatives. Driving ad revenue.

Campaign 89

Campaign Growth Launch Engineering 89

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Retail 92

Retail Engineering Click Through Rate Contact 92

Search Engine Land

MARCH 6, 2023

Also on this day Google Broad Core Algorithm Updates: Everything you need to know 2022: What is a broad core algorithm update? Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.

CTR 88

CTR E-commerce Territory Networking 88

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. Having competition for Google search encourages companies to innovate, invest in better search technologies, and create better user experiences. But what do other advertisers think?

Campaign 94

Campaign B2B Networking Price 94

Martech

DECEMBER 29, 2022

The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. In 2022, CTV overtook mobile for global ad impressions. Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We

Sports 116

Sports Cross-sell Price Entertainment 116

Search Engine Land

FEBRUARY 22, 2023

Also on this day Google Ads latency issues and error messages within advertiser console 2022: Google confirmed the issue and was investigating. Google AdSense separates YouTube earnings into its own payments account 2022: In addition, the platform also added a dedicated AdSense for YouTube homepage.

Engineering 85

Engineering Price Appointment Campaign 85

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. Get the daily newsletter digital marketers rely on.

E-commerce 101

E-commerce Commission Campaign Niche 101

Search Engine Land

JANUARY 10, 2023

2022: This was just a reminder about an update that wasn’t expected to be big. Microsoft Advertising Shopping campaigns reporting enhancements. 2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. Google Launches A Worldwide Science Fair For Teens. Also on this day.

Finance 88

Finance Engineering Launch Campaign 88

Search Engine Land

FEBRUARY 17, 2023

Yahoo still relied on Google for image search and and News search was a combination of Yahoo’s own editorial and technological resources. Birth of a New Machine At the time, Microsoft had yet to launch its own web crawler for MSN Search, and Ask Jeeves/Teoma was the only other top tier search engine available.

Engineering 93

Engineering Referrals Campaign Electricity 93

Search Engine Land

FEBRUARY 9, 2023

This was the third confirmed update to the algorithm, which launched Jan. Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and more 2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app. 19, 2012 and was updated Oct. Ah, Google FIber!

E-commerce 85

E-commerce Electricity Pharmaceutical Engineering 85

Martech

AUGUST 3, 2022

What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We Read next: Marriott launches its own media retail network. According to MediaRadar : In the eight months from May 1, 2021 to the end of January in 2022, more than 23,500 companies bought ads on retail media networks.

Retail 102

Retail Networking Profit margin Technology 102