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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell.

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Upselling and Cross-selling: 8 Examples and Why They Work

ConversionXL

Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022. These tactics are upselling and cross-selling (respectively). It’s hard to sell customers on something they don’t know they need. WeTransfer doesn’t go for the hard sell.

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Most Sales Reps are Upselling or Cross-Selling in 2022 [Data]

Hubspot

According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. How are reps cross-selling? How are reps down-selling?

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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. .

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The 10 Best Salesforce Automation Tools for 2022 & 2023

Veloxy

Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. The Top 7 Best Salesforce Automation Tools. source of image. source of image.

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How brands are using CTV and OTT for the 2022 FIFA World Cup

Martech

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Cross-channel domination. Best CTV practices include cross-channel calls to action and tie-ins. “To Get MarTech! In your inbox.

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5 Social Selling Strategies For E-Commerce Success in 2022

Sales Hacker

As brands continue to move into an age of cross-platform promotion, what could the proliferation of social media mean for the future of e-commerce? Never fear — I’ll navigate you through the rise of social e-commerce and divulge the best-kept social selling tactics for a campaign that targets a new active audience. With over 4.62