SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. Most companies expect to miss 2022 targets but it is far from a doomsday. . Pricing/Packaging (PP) is a key component of GTM.

GTM 86

GTM Cross-sell Niche Strategize 86

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

GTM 111

GTM B2B Drivers/motivators Sports 111

Hubspot

APRIL 1, 2024

Seller Sentiments About Inbound Lead Flow Fell Year-Over-Year Here’s some data we were looking at recently that shows the difference in seller sentiments for inbound lead flow comparing Q4-2023 to Q4-2022. It means sales and go-to-market motions are going to have to evolve. 20 different sales orgs.

Cross-sell 60

Cross-sell CRM Referrals Up-sell 60

SaaStr

MARCH 19, 2021

Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. Product-led Growth.

E-commerce 78

E-commerce Construction Growth Price 78

Sales Hacker

OCTOBER 19, 2022

Check out my article, How to Build Sales Compensation Plans that Increase Retention and Productivity. Related: 2022 Sales Compensation Trends: Notes from the WorldatWork Conference. In a reasonably sized, mid-market company, RevOps drives it,” Mark said. Typically, companies want to pay the least amount for the most production.

Commission 96

Commission Finance Quota Strategize 96

Martech

MAY 10, 2022

This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online.

B2B 82

B2B Customers Pipeline Price 82

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Price and product are only two of many operational GTM levers.

GTM 113

GTM Market share Growth Technology 113

Martech

FEBRUARY 17, 2022

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. The company started out some 30 years ago helping airlines with dynamic pricing. Get the daily newsletter digital marketers rely on. .

B2B 91

B2B Customers E-commerce B2C 91

SaaStr

DECEMBER 1, 2021

Furthermore, 55% of companies plan to increase software spending in 2022. The total number of unique products…that a company buys on average, just in the first half of this year is higher than we’ve ever seen –– on average, 124 software products per company,” says Malko. .

Repeat business 97

Repeat business Growth Trust Product 97

Heinz Marketing

JANUARY 13, 2022

Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . How the marketing, sales and customer/account management teams work together is also critical to success. to have their own programs.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion 34

Conversion Legal Contact Finance 34

SaaStr

JANUARY 12, 2023

Data shows a significant shift in company valuations happened from 2021 to 2022. The right strategy to win means reassessing fundamental issues like the product-market fit and centering on the best ICP. Example Metric: Gross Margin – a measure of product-level profitability. Product efficiency. Go to market.

Consult 17

Consult Growth Profit margin Strategize 17

Hubspot

NOVEMBER 29, 2022

Pricing is available upon request. Core forecasting capabilities include: The ability to factor product families into your forecasts. Prices start at $25 per user each month. It's very easy to handle which requires no IT knowledge, just go through introductory videos and you are good to go," Mitali C.

Pipeline 74

Pipeline Price CRM Quota 74

Sales Hacker

JUNE 16, 2022

For example, your best, most active customers may pull back on expansion talks or inquire about term or price adjustments. Marketing can continue to nurture earlier stage accounts while sales doubles down on getting deals across the finish line. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author.

GTM 92

GTM Pipeline Sales A/B testing 92

Heinz Marketing

JULY 26, 2021

And now that we can get back to normal, a lot of those adjustments are becoming fixtures as part of people’s go-to-market strategy. We make it easy for companies to send out corporate gifts, eGift cards, personalized branded promotional products, swag. Kris: Yeah. So that’s one thing.

Pipeline 107

Pipeline Sales Prospecting Campaign 107

Heinz Marketing

JANUARY 10, 2022

Our very first episode of 2022. For 15-20 minutes or so each episode we are featuring each week some of the best and brightest minds in B2B sales and marketing to make all of you better, more successful, more productive, not just as professionals, but as humans. Listen in now, read below, or watch the video !

Pipeline 106

Pipeline Finance Non-Profits Sales 106

SaaStr

JULY 24, 2023

1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. Even with MongoDB’s epic growth, 2022 saw a big slowdown in usage growth. And when you have partial utility-based pricing like MongoDB does, you see the impact fast. Mongo lets you try its products for free and scale up. It’s not a waste.

Growth 80

Growth Gaming Price Closing 80

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. Jason warns not to hire this persona if what you need in 2024 are high-output, productive employees. #2 Jason challenged the audience to, “Be honest, if you fell out a product-market fit. It’s part of the job now.

Growth 114

Growth Start-ups Product Customers 114

SaaStr

JULY 29, 2022

The product’s $20 to $30 a month. And it became a massive capital sink, as the company changed its go-to market around five million in revenue. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product.

Price 87

Price Product Start-ups Niche 87

SaaStr

JULY 15, 2022

As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. So, thanks man. But potentially even technology.

Growth 96

Growth Cross-sell Start-ups X-functional 96

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. So sell your product. Don’t go from a $10 a month product to 1 million dollars a year.

Quota 84

Quota Growth Product Closing 84