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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 117
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Revenue, customer growth returns Semrush to profitability in Q3

Search Engine Land

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. million) from 2022. million in 2022. million in 2022. Also: 20% growth in customers who pay more than $10,000 annually. 987,000 registered free active customers (up 25%) Price increases starting.

Growth 99
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Adobe forecasts 4.8% growth YoY in online holiday spending

Martech

growth YoY in online spending. retail sites, 100 million SKUs and 18 product categories. Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. This year’s holiday season, running from Nov.

Growth 107
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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. Getting more personal. Cyber Monday has become Cyber Month. AI optimization.

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Final 2022 holiday numbers break ecommerce records

Martech

billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. The five days between Thanksgiving and Cyber Monday, known as Cyber Week, made a major contribution to this growth. retail sites, 100 million SKUs, and 18 product categories. Consumers spent $211.7 A strong Cyber Week.

Retail 93
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Dear SaaStr: How Do You Change the Price of Your SaaS Product Without Upsetting Existing Customers?

SaaStr

Raise prices on existing customers, Doesn’t help if you are growing quickly. Raise prices on new customers, Forces you to deliver more value. jasonlk) April 7, 2022. Dear SaaStr: How Do You Change the Price of Your SaaS Product Without Upsetting Existing Customers? Just makes them unhappy. At least, not usually.

Price 93
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Top 5 SaaStr Annual 2022 Sessions (So Far!)

SaaStr

We’re less than 60 days away from SaaStr Annual 2022! They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit. Scaling Revenue in 2022: What’s the Same and What’s Different? Fully vaxxed.

GTM 98