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How AI Led Palantir From Slow Growth to Hypergrowth

SaaStr

How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021. What Changed?

Growth 104
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How TikTok is transforming brand advertising

Martech

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion in revenue in 2023 — a 67% increase from 2022. TikTok generated an estimated $16.1 Processing.

Campaign 126
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How to inflation-proof your marketing in 2025

Martech

year over year the weakest pace since December 2022 businesses are feeling the pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. These modernized companies also saw modest yet steady growth in both customer base (0.5% Processing.

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Only 11% of Unicorn Exits Are IPOs Now (Down from 53%)

SaaStr

No more “IPO for growth capital” pressure → Public markets got expensive. Employee/early investor liquidity without going public → Strategic acquirers stepped up. The data is stark: IPO share of unicorn exits dropped from 83% to 11% between 2010 and 2024. A brief recovery to 24% in 2023, then back down to 11% in 2024.

B2B 105
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Marketing must drive the transition from problem-market fit to product-market fit.

GTM 102
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6 key marketing ops predictions for 2022

Martech

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

Education 141
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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Random changes.