How to tackle ad fraud in 2025
Martech
FEBRUARY 10, 2025
The fight against ad fraud: Progress made, but billions still at risk In 2023, the digital advertising industry reached a significant milestone, saving $10.8 Advanced solutions like ads.cert, the SupplyChain object and emerging device attestation for CTV are critical to closing these gaps, helping to curb bad actors and fraudulent activities.
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