Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Double-clicking on this with a Zendesk example: Find opportunities to give people the ability to directly engage with the technology as part of the launch. This made it super easy for people to try the technology. Rather, how you go-to-market is a significant determinant of success.

Launch 123

Launch Product GTM Technology 123

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Compare & Decide Ads, coming in early 2024, is a conversational ad format designed specifically for Bing Chat.

Launch 117

Launch Campaign Engineering Account management 117

Martech

JUNE 12, 2024

Your sales and account management teams may already be using some of your prospecting content in relationship building. Many buyers, especially B2B, do research online before speaking, even with a trusted account manager. Some content created for prospecting can also be relevant and helpful for customers. Services 1.

Customers 119

Customers Cross-sell Education Account management 119

SaaStr

SEPTEMBER 8, 2024

And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! When building a list, try to define your potential customer as granularly as possible – size, location, industry, ideal buyer, sales process, technology stack, etc. Most companies don’t have that luxury. Pricing is always evolving.

Non-Profits 126

Non-Profits Price Contract Start-ups 126

SaaStr

AUGUST 21, 2024

So we’re scaling up the final speakers for 2024 SaaStr Annual, Sep 10-12 in SF Bay! We’re also starting to roll out sign up for 100s and 100s Braindates and Mentorship Sessions now, look for an email in your inbox soon if you are signed up for Annual! We’ll post the top ones soon! May Habib, CEO and Co-Founder @ Writer.ai

GTM 111

GTM Price User Experience Account management 111

SaaStr

DECEMBER 20, 2023

So, in 2024, there should be a more normalized customer base from a retention perspective as you transition past Q1 and those customers are transitioning with you. The Takeaway — While 2024 should be a bit more predictable, the most important metrics ZoomInfo is focusing on now are utilization and engagement. What size company?

GTM 122

GTM Growth Start-ups Clients 122

Martech

JUNE 17, 2024

Google was one of the few tech brands that made the Morning Consult’s list of most trusted brands in 2024! Take our brief 2024 MarTech Replacement Survey Growth at all costs leads to decisions that hurt customers. But we are, as a culture, wired to mistrust our institutions like, say, the government or Google. You’re not wrong.

Trust 120

Trust B2B Non-Profits Government 120

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR.

GTM 117

GTM Niche CRM Account management 117

Martech

JUNE 10, 2024

Thus, they provide a large account team with clearly defined roles, including account executive, customer success manager, technical account manager, solution architect, etc. While it can take some coordination to include everyone in discussions, each account team member can more easily focus on their roles.

Niche 106

Niche Contract Clients Sports 106

Sales Hacker

DECEMBER 6, 2024

Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. By late 2023 and into 2024, the earlier volatility stabilizes more than previous years.

GTM 107

GTM Customers Non-Profits Growth 107

SaaStr

JANUARY 28, 2020

Maria : I think for many of our organizations, we’re automation, we are technology. Aaron : Well, the hunters are going to want to stay in sales, the farmers are going to be like, well, I might want to go back to account management/customer success. But you have to use technology right. That’s going to like-.

Growth 96

Growth Promote Engineering Up-sell 96

Search Engine Land

JULY 3, 2024

Fresh slates with potential or newer account managers who are more lead-gen focused and align with our processes are preferred. This could be the owner of a smaller agency, an external consultant or an experienced paid search manager. Account manager Manages client relationships and coordinates with team members.

Objectives and Key Results 98

Objectives and Key Results Campaign Legal Strategize 98

Hubspot

SEPTEMBER 4, 2024

Doing so meant learning about the companies in my “book of business,” how they were managing their company data, and business challenges that motivated them to invest in what I was offering. How AI can help: Find businesses that meet defined criteria like number of employees, industry, location and technology stack.

Territory 74

Territory Objectives and Key Results Drivers/motivators Appointment 74