Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

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Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. Build Customer Loyalty in the First 3 Months 3 ways to build customer loyalty…quickly 1.

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GTM Intrinsic Customers Contract 96

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

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Quota Finance Drivers/motivators GTM 100

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. How do they succeed?

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Strategize Growth Niche Quota 96

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. In 2024, the snowball is looking like it will be a full-fledged snowman. All aboard! But don’t worry, it’s not leaving.

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GTM Growth Campaign B2B 94

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. Eventually, you have to transition to a more sustainable, long-term model of growth.

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X-functional Non-Profits GTM Price 82

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

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GTM Appointment Strategize Sales 59

SaaStr

JANUARY 30, 2024

But there’s a trend I want to highlight now that we’ll see all across 2024. And most importantly, they kept most of their existing customers, even as they struggled to attract any new ones. But they just can’t get any new customers anymore. In 2024, it’s time to be honest, and get past crisis mode. It’s the “NRR Zombie”.

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GTM Finance Growth Gaming 87

SaaStr

NOVEMBER 12, 2023

in 2024, to Over $1 Trillion For The First Time No, Most “Pretty Good” Sales Reps Can’t Just Sell Any SaaS Product Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin   2.

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GTM Pitch Growth Strategize 65

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. The book is about much more than putting yourself in the customer’s shoes. It should be a continuous ongoing process, extending through the customer lifecycle. In short: to sell the way you buy.

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Sell GTM Sales Up-sell 93

Sales Hacker

FEBRUARY 9, 2024

However, a healthy dose of pessimism in the right places can actually be helpful – here a three key places #1 Customer discovery calls In the early stages of solution development, customer interviews are key. More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. That’s sales.

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GTM Real Estate Launch B2B 67

SaaStr

DECEMBER 20, 2023

The key for them has been stacking the right account loads for the highest potential growth companies with the right account team. ” Sales may say: “I could’ve sold more seats to that customer if I had the chance to talk to them.” Just how are they doing that since these two motions are in complete opposition?

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GTM Growth Start-ups Clients 99

SaaStr

JULY 18, 2023

Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. But what’s trending right now?

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GTM Growth Go To Market Conversion 79

SaaStr

NOVEMBER 5, 2023

SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024   2. SaaStr 696: The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal     3. How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel 3.

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GTM Pitch Growth Go To Market 59

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Read more about Google Chrome’s 3 AI features here.

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GTM Niche CRM Account management 92

Sales Hacker

DECEMBER 8, 2023

It forces messaging, ideal customer persona, and go-to-market planning to advance earlier, providing more timing and feedback to nail it. Accordingly, the recruiting of beta customers and roadmap selling happen earlier, providing for customer quotes as part of the launch. For example, updates on more customers using the product.

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Launch Product GTM Technology 103

SaaStr

NOVEMBER 19, 2023

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Record-Breaking Growth with Toast’s CRO, Jonathan Vassil and Founders Fund Partner Sam Blond  4. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin  5.

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GTM Pitch Strategize Growth 65

Highspot

FEBRUARY 29, 2024

of 30,000 new products are released into the market for customers to use. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team?

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Go To Market GTM Objectives and Key Results Launch 52

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? Miro was trying to make the shift to more of a hybrid GTM. For many, moving upmarket makes sense to scale.

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GTM Cross-sell Government Legal 74

SaaStr

DECEMBER 14, 2023

I t’s been a wild growth experience, and Google Cloud is considered the fourth or fifth-largest Enterprise company in the world. Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud.

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GTM Cross-sell Territory Retail 94

Martech

JUNE 4, 2024

Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. Their growth was built on a lead gen model. Canberk Beker is the head of growth at HockeyStack, a platform that helps marketers better understand how their marketing tactics contribute to growth.

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SQL Lead generation Education Pipeline 103

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. But as Prathipati himself is now quick to point out: where is the customer? Result: Low engagement with Salesforce’s GTM teams. Partners are not vendors.

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GTM Pipeline Strategize Represent 83

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. Effort How much time and resources does it take for a customer to get started using your product?

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Product GTM Sales CRM 101