Search Engine Land

JULY 22, 2024

Niche sites, influencers and publishers Niche sites, influencers and media companies create content for small business Saturday, have round-ups sharing the best of Black Friday and Cyber Monday, as well as listicles of the best XYZ. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche

Martech

JULY 29, 2024

The knowledge gap Despite the follow-through on the recent hype, it doesn’t appear that many businesses truly understand the potential opportunities and challenges of AI, let alone the basics of how these technologies work. Up to 42% of respondents in the Savanta survey worry about AI taking their jobs, a fear supported by recent layoffs.

Technology

Martech

JULY 19, 2024

When you change the apps at the center of the stack, you end up making changes throughout the stack. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. million, up 23% compared to Q1 ’23. million, up 23% compared to Q1 ’23.

Cross-sell

Martech

SEPTEMBER 27, 2024

It also prohibits the buying and selling of followers and views on social media. It then traveled through the bureaucracy, including public comments in February 2024, before eventually becoming a final rule. Email: Business email address Sign me up! The rule was in the works for nearly two years. Processing. The post U.S.

Commission

Martech

AUGUST 15, 2024

The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! National Section. Processing.

Launch

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Processing.

CRM

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.”

Technology

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. Email: Business email address Sign me up!

Retail

Martech

JULY 23, 2024

So you have requirements that are tightening up, meant to make it harder to send unwanted and unsolicited emails.” And, much like a credit score, it takes time to build it back up and to be recognized as a safe sender.” How big is the spam problem? What are the new requirements? The average bounce rate was 1.98%.

Price

Martech

SEPTEMBER 11, 2024

The content we discovered fit into one of the following four categories. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024.

B2B

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Coca Gauff and Little Simz in a recent Bose campaign.

Sports

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. 25, 2024, with pricing starting at $2 per conversation, with discounts available to large users Salesforce also announced the Agentforce Partner Network at the launch.

Launch

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

CRM

Martech

JULY 10, 2024

Whatever the truth of any of the rumors, HubSpot’s shares have been up and down like a yo-yo at each twist of the story. million for the first quarter of 2024. The earnings are up 40% from the same period last year and a 23% increase in revenue. Maybe things will settle down now? The Cambridge, Mass.,

Negotiate

Martech

JULY 26, 2024

million creators, including 90 percent of influencers around the world with more than 1 million social media followers. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Email: Business email address Sign me up! In 2023, Meltwater acquired Klear and Triller acquired Julius.

Launch

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. billion on costumes, followed by $3.9 While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. would spend a record $12.2

Retail

Search Engine Land

OCTOBER 3, 2024

Backlinko’s 2024 study on first-page rankings found that while longer content tends to attract more backlinks, the average length of pages on Google’s first page was about 1,500 words. Business email address Sign me up! I typically follow this process: Step 1: Speak to my sales and support teams. Processing.

Intrinsic

Martech

AUGUST 19, 2024

The key elements and enhancements to this prompt are as follows: (Task) Please explain the benefits of using a headless CMS. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Please keep language simple so executive leadership can understand. Are you getting the most from your stack?

Territory

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Consider tracking the following engagement data points. They suggest a prospect’s growing familiarity and affinity with your brand.

Cross-sell

Salesforce

SEPTEMBER 12, 2024

Play either one, two, three, or all four games to learn critical security knowledge that will help you level up your Admin and Developer skills. Repair Shop: Fix vulnerable APEX code to get Codey’s van up and running. Complete the Dreamforce Ready 2024 module on Trailhead. Try out these games at the booth: NEW!

Government

Martech

OCTOBER 1, 2024

When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. This is a continuation of the no-code trend that lowers barriers to adoption.

Construction

Martech

AUGUST 15, 2024

The merging of roles will most likely follow the trajectory set by technology. For example, Lacy and John know the editorial and brand standards and ensure that they are followed. Follow the lead of companies like J.P. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Pipeline

Martech

JULY 10, 2024

TikTok is aligning with industry trends to protect user privacy and increase transparency, following similar moves by platforms like Meta. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Users also gain more control over ad interests and off-TikTok data sharing.

Follow-up

Search Engine Land

AUGUST 20, 2024

The first half of 2024 in SEO land was never boring. Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Set up your tracking To adapt, you need to know what’s actually happening. Business email address Sign me up!

CTR

Martech

AUGUST 12, 2024

By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks). Email: Business email address Sign me up! Are you getting the most from your stack?

CRM

Search Engine Land

JULY 5, 2024

If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. The free version allows you to crawl up to 500 URLs, making it ideal for small to medium-sized websites.

User Experience

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. Comparing January – March 2024 to April – June 2024, the website went from 15 generated leads to 43 generated leads (a 186.6%

Niche

Martech

SEPTEMBER 20, 2024

million, the highest average on record, according to the 2024 IBM/Ponemon Cost of a Data Breach Report. These involve checking vendors’ security practices, understanding how they handle their data and ensuring they follow your security standards and data handling requirements. Follow up with them regularly about this.

Government

Martech

AUGUST 13, 2024

These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. Consider selecting one or two metrics from the following list: Number of new ideas generated.

Objectives and Key Results

Martech

AUGUST 19, 2024

Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. Email: Business email address Sign me up! Are you getting the most from your stack? Processing.

B2B

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey If you have been following this entire series of articles , you are aware that generative AI can be used across all areas of marketing and impacts every task we do daily. Let’s roll up our sleeves and look at a few real-world examples, shall we? The simple answer is that it depends.

Clients

Martech

SEPTEMBER 24, 2024

We certainly had our eye on the ball at the height of the COVID-19 pandemic and in the years immediately following. The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. Are you up for that? Here’s why. Processing.

Promote

Martech

AUGUST 12, 2024

I approach product discovery as follows: Generation of an initial query. If I am, I follow up with additional query details until I get to either a product category to explore or a set of products to evaluate if I’m not heading in the right direction. I submit the same query to multiple (at least three) AI tools.

Meeting

Martech

JULY 15, 2024

To make a meaningful comparison, you would need to consider the following factors: 1. The key elements and enhancements to this prompt are as follows: (Task) Please include three KPIs for each group of customers. To decide which customers to allocate the marketing budget to engage, the business should consider the following factors: 1.

Customers

Martech

NOVEMBER 4, 2024

Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO. Processing.

B2C

Martech

OCTOBER 24, 2024

2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases. Source: Heatmap after data of MKT1 Newsletter , April 2024 The color coding of the first column reveals the following trends: Content-related tasks (orange) are used the most frequently. never tried). AI assistants. Processing.

Niche

Martech

AUGUST 16, 2024

I am reminded of this every time I open up Facebook and the AI asks me things like, “Do you want to know more about light?” According to Forrester’s March 2024 Consumer Pulse Survey, only 31% of U.S. Email: Business email address Sign me up! This is not an outlier study. “ Why? Keep in mind, U.S. Make things people want.

Gambling