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50% of B2B marketers won’t reach 2024 goals

Martech

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Top B2B challenges. The full report is here (registration required). Processing.

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

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How marketing workflows will change with AI

Martech

Today, separate pieces of software typically automate discrete parts of the marketing pipeline. Moving towards more automation: Low code, no code Many marketers already automate parts of their marketing pipeline through the likes of automated email systems, where a trigger sets off a series of activities such as a drip campaign.

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Unlock the real value of genAI in martech

Martech

The real impact of genAI lies in its ability to drive both cost savings and revenue growth. Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences. But with so many choices, which ones truly deliver?

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Stop defending your marketing budget — start proving its value

Martech

Only 24% of CMOs feel confident about their 2024 funding. That annual trade show that eats 20% of your budget but generates zero pipeline? Dig deeper: Measuring marketings impact: From metrics to growth The new CMO playbook: Driving growth without the bloat What sets thriving CMOs apart in this budget crisis? Streamlined.

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How to Build Pipeline and GTM Alignment in 2024 with Datadog’s CMO Sara Varni

SaaStr

In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. While these insights seem like pipeline 101, they aren’t always implemented. They had a healthy self-service motion, but growth was flattening.

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Improving Win Rates! Posted on September, 2024

Partners in Excellence

Win rates are critical to our understanding of our pipelines. The higher our win rates, the more we shift the pipeline numbers in our favor. Everything else being equal, and it seldom is, we need 5-6 times pipeline coverage to achieve our goals. We only need 3-4 times pipeline coverage to achieve our goals.

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