Martech

JANUARY 16, 2024

You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. Learn more by registering and attending “AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024,” presented by Invoca.

Growth 94

Growth Campaign Presentation Conversion 94

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 103

Strategize Trust Legal Retail 103

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. And it’s why every publication you read now has a dozen newsletters.”

Profit margin 126

Profit margin B2B Campaign Retail 126

SaaStr

APRIL 20, 2024

" @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. Brand marketing helps sustain word-of-mouth growth, which is a key driver of customer acquisition.

Drivers/motivators 104

Drivers/motivators Growth Product Technology 104

SaaStr

APRIL 25, 2024

We’re gearing up for 2024 SaaStrEuropa.com in London on June 4-5, which will be awesome. SaaStrAnnual.com 2024 on Sep 10-12 in SF Bay!! The post Join the CEOs of Bill, Procore, Klaviyo, Apollo, Attentive, Kong and More at 2024 SaaStr Annual!! 3,500+ of the best in SaaS and Cloud together in London! See You There!

Price 87

Price Networking Growth Technology 87

The Digital Technology

MARCH 4, 2024

Targeted social data mining is the key differentiator to unlock growth in 2024 and beyond. Social media has become a goldmine of consumer, prospect, and market data in our hyper-connected world. But raw data alone provides little value. By adapting […]

Growth 111

Growth Prospecting 111

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady. Get MarTech! In your inbox.

B2B 126

B2B Government Technology Technology 126

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 123

A/B testing Campaign Networking Engineering 123

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Results: These efforts made their products a go-to choice for DIY enthusiasts, resulting in a 50% growth in sales on Amazon.

E-commerce 52

E-commerce Niche Launch Education 52

SaaStr

JANUARY 26, 2024

Dear SaaStr: What Are Some of the Biggest Changes for SaaS Founders and Startups in 2024? Slower Growth in SaaS is Internalized. The tougher times for many in 2022 and 2023 has led many to internalize slower, more efficient growth. Not just more efficient growth, but slower growth too. For Better or Worse.

Growth 93

Growth Product 93

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

B2B 127

B2B Construction Strategize Growth 127

SaaStr

JANUARY 5, 2024

So Harry Stebbings and I got back together for the first 20VC of 2024! Will IPO windows open in 2024? Did Figma kill the M&A market in 2024? Lemkin , Founder SaaStr on what the f happens in 2024 with many predictions… 1. Will IPO Windows Open in 2024? Will IPO Windows Open in 2024? And A Few Worries.

Growth 121

Growth Gaming Customers Product 121

SaaStr

APRIL 16, 2024

SaaStr Europa 2024 is June 4-5 in London and it will be full of VCs! The post 200+ Top VCs Already Coming to 2024 SaaStr Europa on June 4-5 in London! Grab 15% OFF the final tickets here. appeared first on SaaStr.

Growth 88

Growth 88

SaaStr

NOVEMBER 18, 2023

Something that’s both not surprising but also pretty impactful: 57% of venture-backed startups will have to go “back to market” in 2024 to raise more capital. At a practical level though, the headlines in 2024 may actually look much worse than 2023 for startup failures. for the first time in 2024! Carpe Diem.

Finance 126

Finance Growth Service Product 126

G2

FEBRUARY 2, 2024

That’s why efficient growth matters more than ever. It’s the topic every sales and marketing leader is focused on right now. We’re coming off a difficult year across B2B SaaS, and the economic headwinds continue to add complexity to our plans.

Growth 111

Growth B2B Sales 111

Martech

OCTOBER 17, 2022

By 2024 the spend is expected to hit $8.5 The post B2B martech spending growth slows, may hit $8.5 billion by 2024 appeared first on MarTech. B2B companies is expected to grow by 30% over the next two years, according to a new study. This would be a lower increase compared to the past three years. average increase since 2020.

B2B 104

B2B Growth B2C Technology 104

Search Engine Land

JANUARY 16, 2024

You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. Learn more by registering and attending “AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024,” presented by Invoca.

Growth 98

Growth Campaign Engineering Presentation 98

SaaStr

JANUARY 18, 2024

So Gartner is cutting back its growth projections for this year a bit. spend in software spend in 2024 to over $1 Trillion. growth in 2024, basically flat with 2023. But that’s still a lot of growth. It was previously projecting a 13.8% It’s now cutting that back a bit to 12.7% Do something 10x better.

Drivers/motivators 118

Drivers/motivators Growth 118

SaaStr

DECEMBER 14, 2023

Five perhaps somewhat obvious predictions for 2024: 1. Industry leaders, from Outreach to Gong, to Zoominfo and Box, should see a boost in 2024. 2024 may not be great, but for folks who are leaders in their categories, everyone likely will point to some quarter in 2023 as the low point. And putting my money on.

Contract 103

Contract Growth B2B Contact 103

Search Engine Land

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

UX 125

UX Manufacturing Clients Growth 125

Search Engine Land

JANUARY 18, 2024

As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. Those themes can be broken down into a list of handy reminders to both keep your campaigns efficient and stay on top of new growth opportunities. There could be major (e.g.,

Campaign 120

Campaign Clients Growth Networking 120

SaaStr

DECEMBER 21, 2023

But many more are looking at going public in 2024, even if the markets aren’t much better than they were. Reuters are others are reporting ServiceTitan has already filed to IPO in the first half of 2024. The post ServiceTitan: The First Great SaaS IPO of 2024 (Potentially) at $500,000,000+ ARR appeared first on SaaStr.

Growth 117

Growth Service Customers 117

Martech

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. ” In 2024, we should expect to see this trend continue but also to become more sophisticated. The post Key SEO trends for 2024 appeared first on MarTech.

Objectives and Key Results 109

Objectives and Key Results UX Manufacturing Technology 109

SaaStr

NOVEMBER 24, 2023

Having said that … it looks like 2 Really, Really Good Ones Are IPO’d in 2024 First Up is Canva, At Almost $2 Billion (!) in ARR I have no inside information, but the word around is that Canva is planning to IPO in 2024 at a stunning $2B+ ARR by that time, growing a stunning 50% (!), cash flow-positive. We’ll see.

Follow-up 113

Follow-up Closing Growth 113

SaaStr

DECEMBER 11, 2023

Now it’s time to get back to New Logo Growth. Track that metric religiously in 2024. Whatever you do, don’t Hide in NRR in 2024. It’s time to get back to new logo growth. 2024 Has to Be The Year of Growing It. 2024 Has to Be The Year of Growing It. Incent it. Be flexible. Add a new 10x feature.

Gaming 119

Gaming Price Growth Contact 119

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

UX 120

UX Represent Niche Clients 120

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 The CDP Institute is forecasting below average growth in revenues for 2024, $2.5

Growth 103

Growth Launch Customers Process 103

SaaStr

FEBRUARY 13, 2024

2024 is the year every founder think about an acquisition That doesn’t mean do one, but it does mean think about doing 1 that could move the needle. 2024 isn’t easy for everyone. 2024 isn’t easy for everyone. E.g., one of you at $40m and the other at $40m with so-so growth might be meh. In 2021, no one wanted to sell.

Growth 86

Growth Up-sell Closing Conversion 86

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 103

Quota Finance Drivers/motivators GTM 103

Veloxy

DECEMBER 28, 2023

By fostering a collaborative environment, sales organizations can maximize their sales performance and drive continued business growth. Everything You Need to Know in 2024 appeared first on Veloxy. The post What is Outside Sales?

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Retail 127

Retail Niche Objectives and Key Results Technology 127

SaaStr

FEBRUARY 24, 2024

Some are benefitting from AI, Cloud growth, and more. It Looks Like It The post In Sales Any Easier So Far in 2024? That’s where things are today. Some aren’t seeing any downturn at all. And others are still digging out of the App Layoffs. It’s just so mixed. Are We Done With The App “Layoffs”?

B2B 94

B2B Sales Growth 94

SaaStr

DECEMBER 28, 2023

But overall, overall … well SaaS and Cloud growth hit record lows per the BVP Cloud Index: As you can see, even though 2022 was a tough year in the public markets and for valuations, revenue growth still held up reasonably well. So there is plenty of reason for at least modest optimism for 2024.: Albeit Only a Little Bit.

Growth 122

Growth 122

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory. But that may not be the case.

Contract 111

Contract Technology Technology Clients 111

SaaStr

NOVEMBER 6, 2023

If you’re selling cloud infrastructure, for the most part, growth may be down a smidge but is still strong, e.g., MongoDB. In fact, In fact, Gartner sees overall global software spend growing faster in 2024 than 2023, a very health +13.8% — and crossing $1 Trillion in total spend for the first time! With some big caveats.

Cross-sell 108

Cross-sell Price Growth Gaming 108

SaaStr

FEBRUARY 28, 2023

While Zoom Enterprise is growing at a healthy clip, churn is over 3% a month for its SMB customers As a result, it’s now predicting 1% growth next year 1% pic.twitter.com/i2k2W9QbVX — Jason Be Kind Lemkin  (@jasonlk) February 27, 2023 So Zoom has just been the craziest story of all time in SaaS.

Growth 91

Growth Contract Engineering Customers 91