Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. This represents an opportunity and a challenge to us.

Consult 131

Consult Technology Technology Appointment 131

SaaStr

JUNE 19, 2025

✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. ✨ Lemkin (@jasonlk) June 12, 2025 #3. ” Sometimes?

Objection handling 109

Objection handling Sales Legal Strategize 109

Martech

OCTOBER 31, 2024

Hispanic consumers represent a significant economic force in the U.S. Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step. Prohibiting it from engaging in conversations outside the context of a pre-approval application.

Objectives and Key Results 134

Objectives and Key Results Retail Finance Launch 134

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. With these insights, you can identify what drives conversions and refine your marketing strategies. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 66

Objectives and Key Results CRM Campaign Pipeline 66

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote 128

Promote Represent Technology Technology 128

Adaptive Business Services

APRIL 2, 2025

Your goal must be To provoke an action which leads to a conversation. If successful, it is at this point where your conversation will likely be moved to a one-on-one engagement. Workflows – Workflows represent the stages in a process, for example a lead qualification process.

CRM 71

CRM Contact Represent Consult 71

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. When personalization doesn’t connect to conversation history, you sound robotic.

Territory 87

Territory CRM Negotiate Relationship building 87

Sales Hacker

JUNE 13, 2025

2025 is a different world. Valuations are climbing at the seed stage, but follow-on conversion is dropping. The venture market in 2025 is more bifurcated than ever. At the Series B stage, Q1 2025 saw more total capital raised than previous quarters, despite fewer deals closing. Founders raised rounds in days.

GTM 89

GTM Drivers/motivators Growth Go To Market 89

Adaptive Business Services

MAY 7, 2025

Conversely, and this will become more common with Nimbles new email marketing, you may be wanting to move your contacts from something like Mailchimp over to Nimble and you need to make sure that you have an adequate contact allowance before you do so. Pipelines look like workflows and they also represent a process. Your sales process.

CRM 71

CRM Contact Pipeline Clients 71

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. ” This represents a fundamental shift in venture investing criteria. “At the earliest stages, you really don’t have moats.

Hospitality 99

Hospitality Healthcare Represent Strategize 99

SaaStr

MAY 23, 2025

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. The Bottom Line From a $1.5M

Launch 112

Launch Represent Niche B2B 112

SaaStr

JULY 11, 2025

The Enterprise-Grade Platform That Makes AI Voice Agents Actually Work at Scale We’re proud to announce that Syllable is returning as a partner for SaaStr Annual + AI Summit 2026 , following their tremendous success and impact at our 2025 event. Business Impact: Double conversion rates from leads to test drives.

E-commerce 107

E-commerce Healthcare Price Technology 107

SaaStr

MAY 26, 2025

50% though will be standard soon — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 11, 2025 The 2026 Account Executive Role “We will need AEs. ” This represents perhaps the greatest leadership change of the coming year. Its just you cant go 100% AI today and you need to escalate to humans as necessary.

Inside sales 98

Inside sales Sales Commission Territory 98

SaaStr

JULY 6, 2025

— Nat Friedman (@natfriedman) July 3, 2025 In the rapidly evolving landscape of venture capital, few stories are as remarkable as that of NFDG—a $1.1 link] — Daniel Gross (@danielgross) July 3, 2025 The AI Voice Revolution: ElevenLabs ElevenLabs represents NFDG’s bet on the future of AI-powered voice technology.

Represent 125

Represent Launch Technology Technology 125

Martech

JUNE 11, 2025

The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. It also assembles personalized web experiences dynamically.

Campaign 92

Campaign Represent B2B Launch 92

SaaStr

JUNE 26, 2025

ClassPass achieved a 95% cost reduction in support conversations. For sales, every routine interaction handled by AI rather than a human rep represents immediate cost savings and rep time freed for complex deals. The Economics Drive Adoption The ROI is compelling. HubSpot’s research shows sales teams using AI are 1.3x

Territory 107

Territory Sales Negotiate Price 107

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Shevchenko tells me her favorite feature of HubSpot is its in-depth analytics, like the ability to track conversions. These tools help teams work better, close more sales, and make more money.

Price 53

Price Sales CRM GTM 53

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

GTM 130

GTM B2B Conversion Objectives and Key Results 130

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Key schema types to use in 2025 While new schema types emerge regularly and should be tested where relevant, several “evergreen” types have proven their effectiveness over time. Business email address Sign me up!

Objectives and Key Results 97

Objectives and Key Results CTR Engineering Click Through Rate 97

Sales Hacker

MAY 9, 2025

Now in 2025, AI promises have simply become baseline expectations. Check out candid conversations about the state of the AI SDR agent landscape, inbound and outbound playbooks, and real results from marketers at the forefront of the agentic marketing era. As this flood of AI messaging hit, a lot of people quickly became numb to it.

GTM 86

GTM Launch Represent Growth 86

Sales Hacker

MAY 16, 2025

GTM 2025 roadshow If you want a front-row seat to what the future of GTM looks like, ZoomInfo is hitting the road. The GTM 2025 Roadshow is taking place right now, you can sign up here: Boston [June 3] San Francisco [June 12] London [June 19] Share Tag GTMnow so we can see your takeaways and help amplify them.

GTM 70

GTM Represent Legal Go To Market 70

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Today’s sales representatives—including yours—face many challenges. An AI sales assistant automates daily activities, summarizes conversations, recommends next-best steps, and serves up relevant content for sales reps.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

SaaStr

APRIL 28, 2025

And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many more! Sekar emphasizes CAC payback period as the single most important metric for product leaders to track.

Product 104

Product Transportation Growth Launch 104

Martech

FEBRUARY 3, 2025

Maybe it’s leads vanishing into a black hole between marketing and sales or conversion rates stuck in single digits. These calculated bets on emerging solutions represent capabilities that larger vendors haven’t yet standardized. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap?

Finance 109

Finance Technology Technology Drivers/motivators 109

Martech

JUNE 24, 2025

The combination of premium inventory and deep consumer insights puts RMNs uniquely positioned to support immediate conversion goals and longer-term brand building. In Q3 2024, Walmart’s CFO acknowledged that advertising via RMN Walmart Connect has grown to represent a third of the company’s operating income.

Retail 73

Retail Campaign Strategize Cross-sell 73

Salesforce

APRIL 28, 2025

However, avoid excessive hashtag usage and stick to a few relevant ones that accurately represent your content. Ask questions in your captions to encourage responses: Get the conversation going. Direct messages (DMs) : Conversations in your DMs are potential leads. Be authentic : Authenticity fosters trust and connection.

Follow-up 59

Follow-up CRM Contract Trust 59

Highspot

JULY 3, 2025

Gartner’s 2025 sales engagement survey revealed 61% of B2B buyers now prefer a sales-representative-free buying experience—but don’t let this statistic fool you into thinking sales reps are becoming obsolete. Many buyers may value the autonomy and convenience of digital customer journeys.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Salesforce

APRIL 28, 2025

Remembering what was said (State & Conversation Management): In a multi-agent landscape, continuity means everything. Using a specialized “conversation ID,” agents can keep track of ongoing interactions, even if different agents jump in to help. Theyll also be able to instantly recall past conversations.

Retail 97

Retail Trust Manufacturing Government 97

Martech

MARCH 3, 2025

It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave. Optimize sales and marketing coordination, increasing pipeline velocity and improving conversion rates.

B2B 124

B2B GTM Drivers/motivators Legal 124

Hubspot

APRIL 7, 2025

But where does it stand in 2025? That's why we surveyed 379 sales professionals to get a pulse on all things cold calling in 2025. What is the state of cold calling in 2025? 23% said they use conversation intelligence software. 25% said they use conversation intelligence software. Do sales orgs still cold call?

Cold Call 45

Cold Call Sales CRM Prospecting 45

SaaStr

APRIL 7, 2025

conversations with our AI in just the first 30 days. With SaaStr AI, we’ve had almost 35,000 founder conversations in less than 30 days. There’s no human way we could have this many conversations – not me, not our team. That’s several orders of magnitude difference in just 26 months.

Launch 85

Launch B2B UX Conversion 85

RingDNA

JUNE 6, 2025

According to Gartner’s 2025 Strategic Roadmap for an AI-First Sales Organization¹, Revenue Action Orchestration is a key capability for enabling AI-powered sales execution at scale ( Gartner Report ). It connects Guided Selling, real-time AI Coaching, Conversation Intelligence , and our Seller Action Hub into a single, integrated motion.

CRM 62

CRM B2B Follow-up Strategize 62

SaaStr

APRIL 28, 2025

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now.

Negotiate 97

Negotiate Contract E-commerce Price 97

Salesforce

FEBRUARY 17, 2025

” A clear, customer-focused value proposition not only communicates your unique value but also sparks curiosity and invites deeper conversations. Beyond direct conversations, observe where your audience engages online forums, Slack groups, and social media reveal valuable, unfiltered discussions.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

Highspot

JULY 9, 2025

“When AI is everywhere, it’s the personalized, human moments that capture—and keep—a buyer’s attention,” the Highspot State of Sales Enablement Report 2025 explains. This AI functionality helps new sales hires ramp faster by grounding their training in actual sales conversations and behaviors across the deal cycle. Did you know?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? Embrace the numbers, recognizing the human stories they represent.

Click Through Rate 125

Click Through Rate Campaign Represent Conversion 125

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Practicing this role-play scenario helps sales reps move past superficial answers and dig into what really matters to prospects in their sales conversations.

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52