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The GTM AI Operating System

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. The future of GTM is AI-powered.

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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. But one unassuming topic that kept coming up?

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ZoomInfo Just Changed Its Ticker to $GTM – Here’s Why That Matters

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

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The AI messaging pivot happening across SaaS

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The optics were that if AI wasnt integral to your roadmap and marketing, you were losing relevance. Now in 2025, AI promises have simply become baseline expectations. Its expected, not a value add.

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Build Customer Loyalty in the First 30 Days

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Nine lessons from going multi-product, drawing on examples from both Stripe and Watershed.

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How B2B marketing is becoming a strategic growth driver

Martech

Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams.

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Highspot Spring Product Release Brings AI Precision to Seller and Buyer Experiences

Highspot

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

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