Highspot

JULY 9, 2025

In today’s market, pressure is high and performance is non-negotiable. Pipeline is harder to build. With our Summer 2025 Launch , we’re introducing powerful innovations across the platform—all anchored by Highspot Nexus , our unified AI and analytics engine. Buyers are harder to reach. And the margin for error? Nearly gone.

GTM 52

GTM Launch Objection handling Negotiate 52

SaaStr

JULY 6, 2025

The 2020 cohort achieved a 46% compound annual growth rate from initial purchase through March 2025—meaning customers don’t just stick around, they consistently expand their usage year after year. The Developer Invasion: 30% of Users Write Code Perhaps most surprising: developers represent ~30% of Figma’s user base during Q1 2025.

Represent 106

Represent Education Growth Pipeline 106

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. This leads to more intelligent decision-making for sales outreach and accelerates buyers through the sales pipeline. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. Use cases for AI agents in B2B marketing, sales and product. AI agents can also assist in generating meaningful pipeline through various marketing activities.

B2B 90

B2B GTM Government Strategic planning 90

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. Recommendations This guide on AI SDR Agents by Qualified is a practical intro to how to generate pipeline with AI agents.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Highspot

JUNE 23, 2025

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. But even with strong market momentum, nearly one-third of B2B organizations missed their revenue goals last year.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Sales Hacker

JULY 11, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Wrap an agent around an existing workflow If your team already has some structure (regular pipeline reviews, onboarding processes, forecast prep, etc.) Here’s one example: PATH 2.

Launch 79

Launch GTM SQL CRM 79

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 107

GTM Growth B2B Pipeline 107

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. ” The post What is customer engagement?

GTM 52

GTM Customers Cross-sell Contract 52

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. Its important to avoid the common pitfall of hiring reps before having enough pipeline.

GTM 106

GTM Cross-sell Pipeline Strategize 106

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. S-Curve bets help us anticipate market saturation or operational bottlenecks before they happen. As the job market heats up, assuming all top talent will stay is risky. 7 CRO tips for smarter annual planning 1.

GTM 66

GTM Objectives and Key Results Quota Real Estate 66

Salesforce

MAY 15, 2025

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. You can execute tests generated by the Testing Center directly in the user interface or integrate them seamlessly into your CI and CD pipelines via the CLI. Feeling release ready?

Original Equipment Manufacturer 101

Original Equipment Manufacturer Cross-sell Manufacturing Trust 101

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. at an earlier stage, you just have to take big swings.

GTM 78

GTM Growth Sell X-functional 78

SaaStr

JULY 9, 2025

By mid-2025, any revenue leader not deeply engaged with AI tools should be transitioned out. The bar is sophisticated usage across multiple tools and systematic integration into daily workflows.

Technical Sales 73

Technical Sales Commission Pipeline Negotiate 73

SaaStr

JUNE 23, 2025

The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025 Based on data from Emergence Capital’s “Beyond Benchmarks” report surveying 560+ venture-backed B2B software companies The whispers have been growing louder in SaaS corridors: “Is this the end of the SDR?”

B2B 67

B2B Cold Call Pipeline Engineering 67

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. When AI is everywhere, it’s the personalized, human moments that capture—and keep—a buyer’s attention,” the Highspot State of Sales Enablement Report 2025 explains. Did you know?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. So that means I know how many months ahead I need to look at to make sure I’ve got enough pipelines. So if I look at a month or a quarter, you start and you say, okay, do we have enough pipeline? What’s your outlook for 2025?

GTM 115

GTM Sell Customers Cold Call 115

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? Gaiia’s “donut drop” strategy—personally delivering treats to rural ISP offices—created brand awareness and unlocked new pipeline.

GTM 69

GTM Legal Contract Go To Market 69

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.

Government 115

Government Legal Engineering Growth 115

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM 71

GTM Represent Legal Go To Market 71

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. Product and Go-To-Market. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey.

GTM 84

GTM Customers Construction X-functional 84

Martech

JULY 14, 2025

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. Marketing teams are stitching together point solutions in hopes of unlocking scale. Yet pipeline growth is stalling. One drives pipeline, and the other drives marketers insane.

GTM 64

GTM Pipeline B2B Clients 64

SaaStr

JUNE 9, 2025

The Death of Volume-Based Go-to-Market One of the most striking insights from Rangan was how AI is forcing a complete rethink of traditional B2B sales metrics: “We’ve gotten used to in the old playbook, increase the volume of leads, increase the amount of pipeline, increase everything.

B2B 73

B2B Up-sell Conversion Engineering 73

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline.

GTM 77

GTM Sell Pipeline Networking 77

Sales Hacker

FEBRUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eardrums Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. The 7 steps GTMfund took to oversubscribe a fundraise in the toughest market in two decades.

B2B 79

B2B GTM Cross-sell Education 79

SaaStr

JUNE 25, 2025

In a recent conversation at SaaStr Annual + AI Summit 2025 , Arvind shared the tactical playbook behind Rubrik’s scale, revealing counterintuitive strategies for product development, customer success, and AI adoption that challenge conventional SaaS wisdom. .”

Legal 102

Legal Cross-sell Government Engineering 102

Sales Hacker

MAY 9, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The optics were that if AI wasnt integral to your roadmap and marketing, you were losing relevance. Now in 2025, AI promises have simply become baseline expectations. Its expected, not a value add.

GTM 87

GTM Launch Represent Growth 87

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. Pipeline velocity.

B2B 125

B2B GTM Drivers/motivators Legal 125

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. 2025 And The Rise of the Mech AE (Account Executive) 2.

GTM 82

GTM Territory Cold Call Price 82

Sales Hacker

DECEMBER 31, 2024

Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025. New year, time to take back control – 2025 is the year of inbox zero. And 2025 is the year of inbox zero for me.

GTM 105

GTM B2B Growth Start-ups 105

Sales Hacker

MARCH 18, 2025

And so I started to go-to-market at VMware.And the thing that was exciting for me in retrospect is that. And I really got to understand go-to-market. And most of us have to do that scaled high throughput, process in go-to-market. And they were able to have an absolutely enormous impact on the pipeline.

GTM 64

GTM Sales Pipeline Technology 64

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success. Pull together the team.

Pitch 77

Pitch Strategize B2B Strategic planning 77

Martech

MARCH 4, 2025

Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams. Processing.

Drivers/motivators 126

Drivers/motivators Strategize B2B Growth 126

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 107

GTM Customers Non-Profits Growth 107

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In fact, research from the 2025 State of Sales & Marketing Alignment report by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x MQLs S0s/S1s.

GTM 106

GTM Cross-sell Pipeline Launch 106