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Why 40% Cloud Adoption Marks the End of Easy Growth. The easy growth is over—companies like Zoom exemplify this with saturated markets and nowhere left to expand rapidly. If you’re not top 2-3 in your category, prepare for acquisition, find a defensible niche, or pivot to less mature markets. The market is saturated.
The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. PPC and paid social. Affiliate and influencer.
When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025.
The IPO market has been … on fire in 2025. The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. Perhaps most importantly, Navan is on track to achieve profitability in 2025, addressing the market’s newfound emphasis on sustainable unit economics over pure growth.
In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. More people are buying online than ever before, and industries that have traditionally struggled to break into ecommerce are seeing unprecedented growth.
But 50% growth at $200m+ ARR remains the bar for a successful B2B IPO. If … if … you have the growth. It’s not clear they can IPO successfully today. Somewhat smaller IPOs are possible and the market is good with them. returns and 54.7% for the last 20. Six >100% (source: Morgan Stanley) Only 5 YTD.
However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. It might seem that complexity is an unavoidable byproduct of martech’s continued growth. Dig deeper: Will AI agents conduct the martech orchestra in 2025?
Follower growth : Keep an eye on how many new followers youre gaining and whether your content is attracting the right audience. Look for micro-influencers who specialize in your niche or industry. Follower growth : See if your audience is expanding. To make the most impact, here are the key metrics you should focus on.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. We spoke with operators who have built, scaled, and sold multiple high-growth companies. The strongest founding teams and executives have scaled hyper-growth companies at similar stages before. Whats the secret behind winners?
It drives revenue growth: Social media extends beyond mere engagement it’s a powerful tool for growth. For small businesses with limited budgets, Instagram enables organic growth through engaging content without emptying pockets on expensive advertising campaigns.
billion by 2025. The majority of influencers (around 40%) have niche audiences of 5,000 or less. The report does not, however, underestimate the growing importance of TikTok which hit one billion active users last year and is experimenting with social commerce. billion in 2021 to $22.2 The research was based primarily on data from 1.6
So a niche question but one we get often enough that I though worth going into my depth on is: Hey, Why Are SaaStr Annual, Inbound, Dreamforce (and More) All At Almost The Same Time? IRL vendor events were one of the top growth areas in marketing. First, FYI, for SaaStr it’s not our goal but that global pandemic did change things!
times growth over the next five years. They spiked in 2025. Many are trying to invent a niche they can stand out in or be the only choice for. The category’s splintering, the label is losing meaning and vendors are scrambling for new names. Email: See terms. Demand was sky-high. And we should actively encourage that.
A Quick Glance at Some Numbers… $126 billion: That’s what the entire AI industry is projected to reach by 2025. 1200%: The impressive five-year search growth achieved by Eightfold.ai, an AI startup focusing on recruitment and HR solutions. screens job candidates with AI, boasting a massive 1200% growth. applications.
By 2025, an estimated 256 million U.S. Niche online stores make great businesses because they cater to a very specific audience. Artisan Soaps is a great example of a niche online business where the shop owners feature the hand-made soaps and body-care products they manufacture. The Best eCommerce Business Ideas. Image Source.
Customers are choosing from a diverse market of over 650 CRM systems , with tools that cater for both generalized needs and specific niches and requirements. From smart home devices to wearable health monitors and cybersecurity scanners, there are expected to be more than 64 billion IoT devices worldwide by 2025, says TechJury.
They’re job-hopping from company to company, trying to find their niche, and they’re failing. By 2025, millennials will make up about 75% of the global workforce , so managers need to get on board with the generation. How can millennial sales development reps overcome their praise-overloaded history?
The Benefits of Partnerships The most important benefit of a partnership is mutual growth. According to a 2025 IDC analyst brief on the HubSpot ecosystem, nearly one-third of solutions-partner revenue now comes from more technical services like integrations or data migrations. Remember, effective ecosystems facilitate mutual growth.
Businesses worldwide seek to overcome the limitations of on-premise software and plan to transfer over 60% of their workflows to the cloud by 2025. Are you looking to enhance enterprise SaaS sales, scale up a medium-sized business, or boost your startup growth? Where does your SaaS business fit?
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. YouTube as a growth engine YouTube plays by different rules compared to other social media channels, and those who get it right unlock a compounding growth channel. Heres why: Content that’s evergreen.
So we were back on 20VC this week in our Latest in Tech deep dive with Harry Stebbings and Rory O’Driscoll of Scale: “The State of SaaS 2025: IPOs, AI, and the Coming Shakeout” The IPO Window Is Cracking Open (Finally) Chime’s $1.67B revenue IPO is the canary in the coal mine. A fund returner is simply not enough.
Okta was niche. But … if it yields additional growth, that lets you hire more product people #itscomplicated. But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. June '20: $91 billion.
And of course, close deals faster 2025 is the year of inbox zero for me. I was having a call with a friend of mine at growth and he’s like, I want to learn about direct mail. And most data providers, um, that B2B companies have don’t focus on a niche. And I hadn’t run a direct mail business. And so, great.
trillion by 2025 , making up around one quarter of all retail sales. In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. For the best results, niche your ad toward specific products.
At SaaStr Annual, Jason Lemkin, SaaStr CEO and Founder took questions from founders on everything from product-led growth to knowing when to sell your company. In this Ask Me Anything Part 2, Lemkin answers the questions: As a bootstrapped company at $35M ARR with 60% gross margins but slower growth, should we raise venture funding?
He writes about product, growth, and leadership at his newsletter Product Mind and is the author of the upcoming book Building Rocketships a guide for high-growth product teams. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
PE firms won’t save struggling SaaS companies – They hate broad horizontal market SaaS companies without pricing power and prefer niche vertical software with market dominance. The upside might be incredible, but we’ve seen companies fall off growth tracks in just six months. Welcome to venture in 2025.
While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. Use strategic hashtags: Mix trending and niche-specific hashtags to reach broader audiences while staying relevant within the industry. What impact has this had?
I believe viral and social marketing will fragment into distinct niches across platforms like Instagram, X, YouTube and Snapchat. Stefan Lubinski, a growth consultant, coach and producer , also sees a huge opportunity for Googles YouTube and Metas Instagram properties. in 2025, including 23% who considered it very likely.
After diving deep into their data (covering everything from funding patterns to unicorn lifecycle management), we’ve pulled out the 10 most surprising insights that every B2B founder, operator, and investor needs to understand heading into the back half of 2025. #1. The middle ground is becoming uninvestable and uncompetitive.
Identify a niche you're interested in and qualified to serve. That often makes differentiation key to your success and your ability to do that starts with you pinning down a viable niche you're passionate about. Take strides to know that niche inside and out. Look at subreddits that cover niche-specific subject matter.
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