Martech

APRIL 9, 2025

Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. It will require all your strategic management capabilities. Processing.

Retail 97

Retail Strategize Gaming Start-ups 97

SaaStr

FEBRUARY 9, 2025

As we gear up for 2025 SaaStrAnnual.com, May 13-15 in SF Bay , we wanted to take a quick look back at some of our very top speakers from last year. The Speakers Andrew Bialecki is the co-founder and CEO of Klaviyo, a marketing and customer data platform that has revolutionized how e-commerce businesses connect with their customers.

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

SaaStr

JUNE 30, 2025

revenue, ~$20B total funding 2025: $12.7B OpenAI’s frontier tech wisdom says : Raise 3-5 years of runway, scale for market capture, ignore traditional metrics while the market is being created. The B2B lesson : In winner-take-all markets, funding ahead of the curve beats efficient scaling every time.

Growth 70

Growth B2B Launch Market share 70

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

E-commerce 100

E-commerce Retail A/B testing Drivers/motivators 100

SaaStr

JUNE 8, 2025

e.g. on the AI Slow Roll: The Brutal Truth About Today’s SaaS Market: From DPI vs TVPI Wars to the AI Slow Roll Killing B2B Companies A deep dive into the most pressing issues facing SaaS founders and investors in 2025, based on insights from top VCs and operators The venture capital world is having an identity crisis.

B2B 99

B2B Strategize Cross-sell Gaming 99

SaaStr

JULY 10, 2025

larger revenue base by 2025. larger revenue base by 2025. Sometimes the bigger market wins, even with lower initial margins. When are smaller customers “better”? Olo was just acquired for $2B by Thoma Bravo after 20 years — a big success. margin) Net Income: $11.8M margin) Net Income: $11.8M

Strategize 69

Strategize Networking Represent Market share 69

SaaStr

JUNE 25, 2025

Public markets heavily reward profitable SaaS companies. Proof : While many fintechs struggled post-2021, Wealthfront’s profitability positioned them to go public in favorable 2025 market conditions. Don’t rush to follow others – create your own timeline based on business fundamentals and market conditions.

Referrals 94

Referrals Growth Drivers/motivators Clients 94

Martech

MARCH 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. As the 2025 baseball season kicks off in the U.S., But how do brands know if the investment is effective? Give it a try.

Entertainment 71

Entertainment Sports Strategize Gaming 71

SaaStr

JUNE 23, 2025

✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 These are venture capital fever dream numbers. AI is incredible at writing code.

X-functional 85

X-functional Price Growth B2B 85

SaaStr

JUNE 1, 2025

Strategic Implications: Closed model providers losing pricing power Barrier to AI development continues falling Innovation moving to application layer, not model layer Platform lock-in strategies being disrupted For B2B and SaaS: You can now build competitive AI features without paying premium API costs or being locked into specific providers.

Electricity 105

Electricity Non-Profits Agriculture B2B 105

SaaStr

JULY 24, 2025

it’s “we can make smaller/older models (sonnet vs. opus) feel magical to the user.” — Matt Rice (@bossriceshark) July 24, 2025 Why Claude Lies to You and Cannot Be Trusted The most unsettling revelation from Jason’s vibe coding marathon wasn’t about databases or security—it was about AI psychology.

Trust 59

Trust Non-Profits Price Construction 59

SaaStr

JULY 11, 2025

Valuation comparison (2025): OpenAI : $300B valuation / $10B revenue = 30x multiple Anthropic : $61.5B The $4 Billion Milestone Most recently, reports indicate Anthropic hit $4 billion in annualized revenue by June 2025—quadripling from $1 billion in December 2024. million daily active users as of 2025. valuation / $1.4B

Strategic partnership 90

Strategic partnership Contract Government Strategize 90

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as

B2B 112

B2B B2C Gaming Campaign 112

SaaStr

JUNE 3, 2025

So some of the latest Gartner data reiterates a theme from our invite-only CMO and CRO events at 2025 SaaStr Annual + AI Summit : Many CMOs and some CROs are scared they aren’t AI-savvy enough to succeed. It’s a strategic blind spot that could cripple revenue growth. And many CEOs feel that way about their CMOs and CRO.

Objection handling 69

Objection handling Territory Pipeline Trust 69

SaaStr

APRIL 10, 2025

Customers will “grab you on the street by your neck” to tell you how much they love the product, despite marketing automation being a decidedly non-new category. And come see 300+ sessions like this at 2025 SaaStr Annual, May 13-15 in SF Bay!! This created massive customer value where marketers became internal heroes.

E-commerce 69

E-commerce B2C Customers Strategize 69

SaaStr

MAY 8, 2025

No VC firm in existence has actually achieved the market share required to make their model work mathematically. People Are Going to Lose Their Jobs on Mass We do not need SMB sales reps, marketing managers, customer success More of these people were unemployed 12 months ago than you think. The uncomfortable conclusion?

Intrinsic 73

Intrinsic Growth Represent Market share 73