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Adtech’s approaches to greener marketing

Martech

We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” We’re a financial services company so our scope 3 initiatives aren’t necessarily [what they would be for] consumer packaged goods, but that still doesn’t stop us,” said Mastercard’s Perez-Vera. Curbing marketing emissions.

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3 Steps To Data Preparation for Artificial Intelligence (AI)

Salesforce

In 2021, 86% of executives said that artificial intelligence (AI) will be mainstream technology at their companies – put to use on everything from commerce to customer service – and that number is sure to grow. This three-step guide will help you evaluate and prep your data for strategic results. Learn more.

Trust 98
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Empowering Growth: AI for Startups in the Modern Ecosystem

Lead Fuze

Let’s dive deeper into how these groundbreaking technologies can give startups a major leg up. Conclusion Understanding the AI Landscape for Startups The AI terrain is immense and multifaceted, with startups taking advantage of distinct technologies to accomplish their objectives. the contributions of notable AI companies.

Growth 52
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Cloud Telephony and Call Tracking: A Marketing Dream Team

Lead Fuze

More and more businesses are relying on cloud-based platforms and tools to empower their departments and offer high-quality services. In fact, G2 claims that by 2025, 85% of organizations will be “cloud first.” And you’re probably wondering, what do phone services have to do with marketing and advertising?

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Why we care about mobile marketing: A guide for marketers

Martech

The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). billion people.

Retail 117
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Don’t Panic About Lost Data — Smart Backups Can Safeguard Your Business

Salesforce

Data is expanding at a breakneck pace — in fact, by 2025, the volume of data generated and consumed is expected to exceed 180 zettabytes (that’s 180 trillion gigabytes!). See how it works Quickly respond in a crisis Let’s meet Alex, a skilled software developer at a technology company that provides a range of services to its customers.

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Legal operations: what they are and why your business needs them in 2023

PandaDoc

Considering the high competition in the market and clientele demanding better service at a lower cost, law firms had no choice but to change their business model. Legal operations refer to a set of processes and activities that improve the way law departments deliver services to their clients. What are legal operations?

Legal 52