Adtech’s approaches to greener marketing
Martech
APRIL 18, 2024
We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” We’re a financial services company so our scope 3 initiatives aren’t necessarily [what they would be for] consumer packaged goods, but that still doesn’t stop us,” said Mastercard’s Perez-Vera. Curbing marketing emissions.
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