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The Future of B2B SaaS Investing with G2, Accel, Salesforce, Inspired Capital and SaaStr

SaaStr

Macro corrections and technological disruptions spur new opportunities. Jason and Paul view past periods of macro corrections and technological disruptions as sources of tremendous investment opportunities, suggesting optimism about the current situation.

B2B 86
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Adtech’s approaches to greener marketing

Martech

We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. Fifty percent of our energy now comes from renewables. Curbing marketing emissions.

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6 key marketing ops predictions for 2022

Martech

While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. billion in 2025. According to Statisa , global digital advertising spend will rise to $645.8

Education 141
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The Future of Education: 8 Trends to Watch in 2024

Salesforce

are projected to see a dramatic decline in enrollment starting in 2025. According to Tom Green, industry advisor for strategic enrollment management at Salesforce, many are looking at key enrollment indicators (KEI). Many people with cutting-edge technology skills don’t have a degree, but might have a different type of credential.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

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3 Steps To Data Preparation for Artificial Intelligence (AI)

Salesforce

In 2021, 86% of executives said that artificial intelligence (AI) will be mainstream technology at their companies – put to use on everything from commerce to customer service – and that number is sure to grow. This three-step guide will help you evaluate and prep your data for strategic results. Learn more.

Trust 98
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How to Navigate the Shift to Generative AI with PagerDuty’s CEO Jennifer Tejada

SaaStr

Experimentation and learning still have to happen, and there is a need for smart, strategic employees to monitor how AI is working to improve the product market fit, application, and safety for their customers. Will Humans Be in the Loop in 2025, ‘26, and ‘27? Can You Be Competitive as a Vendor Without AI?