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What is a Softphone [+10 Best Softphone Services]

Hubspot

Thankfully, modern technology can help. With softphones, you can call a client, prospect, customer, or colleague from anywhere, as long as you have internet service, a microphone, and a speaker. Because of the cost savings and convenience, softphones are growing in demand — the VoIP services market is expected to reach $472.26

Service 66
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Siri and Alexa may be used by protesters to attack customer support channels

Martech

By 2025, 37% of customers will try using a virtual assistant to interact with customer service, according to The Gartner 2023 Leadership Vision for Customer Service and Support report. Especially when it comes to customer service. Now, it may be that technological ease-of-use could also be a weak spot. What to do?

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

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3 Ways To Build a Workplace That’s Accessible to All

Salesforce

All online job postings should also be compatible with screen readers and other assistive technologies so candidates with visual impairments can easily apply for positions. This may include accessibility training, access to assistive technologies to use in interviews, and guidance on how to make the workplace more accessible for new hires.

Education 134
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Zeta becomes first marketing platform to join the AWS marketplace

Martech

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Planning rapid growth.

CRM 85
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Adtech’s approaches to greener marketing

Martech

We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” We’re a financial services company so our scope 3 initiatives aren’t necessarily [what they would be for] consumer packaged goods, but that still doesn’t stop us,” said Mastercard’s Perez-Vera. Curbing marketing emissions.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce

With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. By combining technology and human vigilance, you’re securing data and protecting the core of your business. trillion in 2025. That’s why having a strong cybersecurity strategy is key.