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The marketer’s guide to state data privacy laws

Martech

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

Contract 116
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What is a Softphone [+10 Best Softphone Services]

Hubspot

Thankfully, modern technology can help. With softphones, you can call a client, prospect, customer, or colleague from anywhere, as long as you have internet service, a microphone, and a speaker. Because of the cost savings and convenience, softphones are growing in demand — the VoIP services market is expected to reach $472.26

Service 65
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Despite challenges, retailers find ways to build loyalty and grow wallet share

Salesforce

Despite the challenges, retailers see opportunities to build loyalty and grow share of wallet through personalization of customer service, ecommerce, and marketing. But achieving their goals requires a heavier reliance on data, insights, and technology — and the retailers that don’t keep up risk getting left behind.

Retail 64
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Siri and Alexa may be used by protesters to attack customer support channels

Martech

By 2025, 37% of customers will try using a virtual assistant to interact with customer service, according to The Gartner 2023 Leadership Vision for Customer Service and Support report. Especially when it comes to customer service. Now, it may be that technological ease-of-use could also be a weak spot. What to do?

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

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3 Ways To Build a Workplace That’s Accessible to All

Salesforce

All online job postings should also be compatible with screen readers and other assistive technologies so candidates with visual impairments can easily apply for positions. This may include accessibility training, access to assistive technologies to use in interviews, and guidance on how to make the workplace more accessible for new hires.

Education 134
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Zeta becomes first marketing platform to join the AWS marketplace

Martech

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Planning rapid growth.

CRM 79