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The 2025 Selling Year – Half Gone or Half Remaining?

Sales Pop!

As we wind down 2025’s second selling quarter, we can check our performance versus our YTD quota to see exactly where we stand. And whether you are north or south of the 100% equator, 2025’s halfway point represents time that’s gone. Remember that SWOT analysis you conducted on your territory to prepare for 2025?

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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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The SKO Speech I’d Like To Deliver

Partners in Excellence

You will be excited, energized, ready to conquer the world–or at least your customers and territories. There is a lot for us to be optimistic about in 2025. ” All the best for 2025! I suspect at the end of the conference you will leave inspired. You’ll fall into the habits, doing what you’ve always done.

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SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

Down nearly 30% YoY from Q1 last year pic.twitter.com/9MLyLe3XXf — Jamin Ball (@jaminball) June 5, 2025 Bottom Line Up Front : The aggregate cloud software market just delivered its worst quarterly performance in years, with net new ARR additions plummeting nearly 30% year-over-year in Q1 2025. billion in Q1 2025 , down from $2.33

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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

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14 HubSpot updates from June 2025 you can’t miss

Martech

Let’s dig into the most impactful HubSpot updates for June 2025. How it helps you Manually tracking tax rates across regions is time consuming and risky. From a smarter Breeze Copilot to powerful data deduplication and seamless sandbox deployments, we’ve handpicked the 14 updates you’ll actually want to use. Fewer sync issues.

CRM
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Why marketing benefits when it provides forecasted guidance

Martech

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” ” and “How much should we give you next year?