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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

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A Day in the Life of An AI Enterprise

Salesforce

Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Now Sandstone is ready to reach out to its targeted customers.

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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. They can’t tell you, for example, about open sales opportunities or provide year-to-date campaign performance.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

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Will AI agents conduct the martech orchestra in 2025?

Martech

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. As is their potential to devise and run marketing campaigns and take over 90% ( or more ) of customer support and service activities. We will get around to providing all the services you need.

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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. Textellent introduced a two-way integration with ActiveCampaign.

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Shoe Carnival Puts Its Best Foot Forward with Composable Commerce

Salesforce

We dont have to worry about whether servers are at capacity or whether we can handle the traffic from a freshly launched marketing campaign. By 2027, we expect it to represent 51% of our store fleet. And that allows us to focus on things that really matter. We have peace of mind. That in and of itself is priceless.

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