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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 117
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A Day in the Life of An AI Enterprise

Salesforce

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services.

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Top SaaStr Posts and Pods of the Week: Wiz and Rippling’s CROs; Google Cloud’s VP of Marketing; And Great Dashboards

SaaStr

The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #2. Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. The Secrets Inside Google Clouds Growth with Sarah Kennedy, Vice President Google Cloud Marketing #3. Top Posts: #1. AI is The Accelerant. #3. Yes, SaaS is Back. OpenAI to Hit $12.7

Growth 70
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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Customers 122
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Snowflake Buys Crunchy Data for $250m, Databricks Buys Neon for $1B. The New AI Database Battle.

SaaStr

Run your most critical, AI-powered apps on pic.twitter.com/M6tdOd2uQV — sridhar (@RamaswmySridhar) June 2, 2025 Databricks Neon Deal value: ~$1 billion Neon has more than 18,000 customers Founded in 2021, raised $129.6 ” Databricks CEO Ali Ghodsi noted that “pretty much every customer we have wants to leverage agents.”

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. 11 Products and Modules, 80% of Customers Use 2 or More Products A good reminder of the key to being multi-product at scale. #4. Your kids may well use it.

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Top SaaStr Posts and Pods of the Week: AI + GTM with Jason & Sam, Owner’s CRO, SaaStr’s AI, Google Cloud’s VP Marketing

SaaStr

The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #2. Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. The Secrets Inside Google Clouds Growth with Sarah Kennedy, Vice President Google Cloud Marketing #3. Top Posts You May Have Missed: #1. AI is The Accelerant. #3.

GTM 67