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7 People In 10 Years!

Partners in Excellence

As he described his situation, I stopped him at the sentence, “I’m the 7th person in 10 years to hold this job.” 7 people in 10 years means average tenure of 17 months. And it’s continued for 10 years! (For And that’s a very optimistic case.

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The marketer’s guide to state data privacy laws

Martech

Five are already in effect, 12 more will come online by October of next year. And, as you may have noticed, Americans are a cantankerous people. Pity the poor MOps people who must deal with this. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law.

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3 common B2B SEO mistakes sabotaging cost per lead

Search Engine Land

Go look at any chart of CPC and CPL costs across not just one year, but over the last 10, and you’ll pretty quickly see a similar trend: Paid media (in established categories) increases over the long term. That’s likely to only continue increasing over the next five years from now. Like, ever. In the history of time.

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13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

Search Engine Land

Google’s North Star is getting people to satisfying and helpful results, Tucker said. What to think about when creating content: helpfulness + satisfaction + experience What should SEOs and content creators think about when building content to serve the user and rank well in Search? Her advice? We did so successfully.

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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

While different than ‘typical’ interviews Jason notes as leaders, we all need to recalibrate what we expect out of people. A senior engineer posted on LinkedIn that they worked at Spotify for four years and quit on the spot. You can listen to the full podcast here. #1: I’m out of here.” Now, they can’t find a job.

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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

This year’s Super Bowl LVIII was watched by a record 123.4 But even if a substantial portion of the Super Bowl audience saw a brand’s spot, which cost roughly $7 million for 30 seconds of air time on CBS, that doesn’t mean it was effective. This year’s big game was played in between 59 ads. million viewers.

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What Leaders Have to Say on Setting and Achieving Goals

STAR Results

New Year resolutions are nothing more than rhetoric. Studies indicate that only 8-12 percent of people fulfill their goal-setting resolutions. Below are my favorite 17 inspirational quotes to help you understand the power of goal setting and achieving success this year. The Power of Setting and Achieving Goals.

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