A better approach to B2B lead gen in 2024
Search Engine Land
MAY 16, 2024
Movement between funnel stages, lead quality and lead progression to MQLs > SQLs > opportunities > closed deals are all vital for lead gen marketers to understand. This stage assumes the users have a shortlist of solutions in mind and are looking for reassurance, from case studies and testimonials, that yours is the one for them.
Let's personalize your content