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4 Ways to Build “Stickier” Landing Pages

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA). Need more ideas to make your landing pages sticker?

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9 Australian Websites That Will Inspire Your Design

Hubspot

Today, it can be seen in architecture, graphic design, and online. In fact, many Australian brands exemplify the region's immersive or eye-popping artistic techniques in web design and user experience. This is an excellent way to pull a visitor through the flywheel as the design attracts, engages, and delights them.

Territory 101
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6 Ways to Use Clarity to Improve Your Conversion Rate

ConversionXL

Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? As it turns out, marketers struggle with clarity, too. Similarly, Marketing Experiments created this conversion formula , which puts a focus clarity as well… C = 4m + 3v + 2(i-f) – 2a.

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How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . User experience (UX) tends to be thought of more as a design issue rather than an SEO one. If not, get help from a web developer. Technical errors.

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4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions

ConversionXL

While there’s not a smidgen of veracity in the widely-shared infographics and “content marketing” posts that scream we process images 60,000 times faster than text, a study did find that presentations using visual aids are 43% more persuasive than unaided ones. First of all, what exactly is visual hierarchy in terms of web design ?

UX 94
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Designing Your Website Flow To Meet Your Conversion Needs

ConversionXL

The four different media tools for communicating with your customer on the web are text, graphics, moving images and sound – that’s it. What Traditional Marketing Teaches Us About Creating Good Flow. These principles should not be set aside when designing a website. The CTA buttons are too low though.

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A Proven UX Research Process to Redesign Your Website

ConversionXL

A high-level stakeholder can overrule research-based decisions, designers can clash with optimizers, and the bevy of simultaneous changes can make it impossible to identify which changes are to blame if a redesign performs worse than its predecessor. Flash) or one whose design is clearly dated. But first, a note on “radical redesigns”.

UX 131