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“Target Close Date” Integrity

Partners in Excellence

Bob Apollo wrote an outstanding post, Where Did That Close Date Come From? He talks about the importance good close dates to forecast integrity. Nothing destroys pipeline and forecast accuracy more than bad target close dates. I’m a bit hard nosed about Target Close Dates.

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Pipeline Management in Salesforce: Everything You Need to Know

Veloxy

At its core, the sales pipeline represents the step-by-step progression of a potential customer from the initial contact to closing the deal. This involves analyzing their needs, proposing a solution, and mapping out the path to closing the deal. Closing the Deal Ah, the sweet sound of success!

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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

Not to date myself, but I’ve been using Marketo for close to 15 years. The Rise of Niche Solutions In recent years there has been an emergence of a wide array of niche marketing automation platforms targeting specific industries, business sizes, or marketing needs. Maybe not so much anymore.

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20 Key Reasons Why Salesforce is the Best CRM for Field Sales

Veloxy

They can track the status of each lead and opportunity, prioritize their efforts, and focus on closing deals. Managers : you can monitor your team’s progress and provide coaching to help them close deals faster. Use the link below to demo Veloxy’s pre-built, field sales optimized solution. Schedule a Demo here!

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Forecast Integrity

Partners in Excellence

We can never hope to achieve any level of integrity in our forecasts, until we have integrity in our Target Close Dates. We’ve all participated in endless deal and pipeline reviews where we see the target close date slip and slip and slip. It was a major deal.

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A marketer’s guide to AI: Working with text generators

Martech

Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI. Those tools will be quickly replaced by better ones integrated within our current workflows but the LLM itself isn’t going anywhere.

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How to run a successful site migration from start to finish

Search Engine Land

Get specific and make your targets measurable. This will require taking a look at your target keywords and mapping them to the navigation and content. Helping search engines determine relevance, which positions the site for ranking for target keywords. Integrations with third-party tools or services.