Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. They also had limited time to wait for results from a traditional A/B testing approach. . Testing images at scale.

Conversion 122

Conversion A/B testing Objectives and Key Results Manufacturing 122

Martech

MAY 8, 2025

It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages.

Launch 85

Launch A/B testing Campaign Angle 85

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. How “sticky” is your product for new users? Cohort Analysis 101.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. A/B Testing. The Pillar-Cluster Model.

Technique 101

Technique A/B testing Angle Pitch 101

Veloxy

SEPTEMBER 29, 2021

This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Automation saves time, and increases data accuracy, sales productivity, and revenue growth. Thus, this automation improves the team’s productivity. The key is Salesforce automation.

Territory 342

Territory Represent Sales Lead generation 342

ConversionXL

MAY 15, 2018

This is a question that — as customers — we instinctively, unconsciously ask ourselves every single time we think about buying a new product. Once you have this critical information, picking and choosing which product and brand attributes you should talk about with your customers becomes trivial. Whom to survey? No problem!

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

Salesforce

AUGUST 21, 2023

Increased productivity and saving time are the two major values of generative AI. It can also create multiple variations of this content and speed up A/B testing to target different customer groups. My A/B testing improved 10x using generative AI in my email marketing. If so, how? Can you give us some examples? “My

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

JUNE 28, 2013

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. Keep in mind that the data point alone won’t prove your case for you.

Angle 78

Angle A/B testing Drivers/motivators Presentation 78

ConversionXL

MAY 16, 2017

Another important point to make here is that you can usually approach data from multiple angles. Content” is used to differentiate between multiple content versions in a campaign (as in A/B testing messaging). Missing manual tags in emails and newsletters & RSS, social, Google products, Google News.

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

FEBRUARY 16, 2012

Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. Can mention the product and/or the customer. Attention grabber. 3 bullet points.

A/B testing 134

A/B testing CTR Angle Service 134

Hubspot

NOVEMBER 25, 2019

Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. Put explainer videos on your product pages. What's a good ecommerce conversion rate?

Conversion 100

Conversion Angle Agriculture User Experience 100

ConversionXL

APRIL 3, 2013

Test out new styles by using modern headline templates or just saying what it is. Mauro D’Andrea of BlogGrowth.com says : “…changing the headline “How to Make a Best-Selling Product” to “Make Your Product Sexier than Nicole Kidman” doubled the openings for one of my emails.

Campaign 116

Campaign A/B testing Follow-up Trust 116

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. 360 customers then had the extra ability to activate them with the GMP products. A: There are a couple different angles to this. Interview edited for length and clarity.)

SQL 98

SQL A/B testing Angle Strategize 98

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Promote 141

Promote Pitch Campaign Niche 141

Salesforce

OCTOBER 7, 2021

View traffic from every angle. Can you optimize product presentation and recommendations to increase order size? To truly maximize the effectiveness of these areas and get them holiday-ready, use tools that enable conversion rate optimization testing such as A/B testing, heat mapping, click tracking, and visitor recording.

Retail 96

Retail A/B testing Angle Campaign 96

Hubspot

OCTOBER 9, 2019

During the sales process, you'll need to give sales presentations, conduct product demos, and persuasively speak to several decision-makers. Only then can you truly begin to find a solution and understand how your product or service can solve their problem. Confident communication is critical for success. Become a lifelong learner.

Technique 101

Technique Angle Profit margin Sales 101

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. In some cases, they may even give you the idea for a new product, service, or market. Use A/B testing to refine your approach and maximize conversions. Use specialized tools.

B2B 124

B2B Gaming Niche Appointment 124

Search Engine Land

OCTOBER 31, 2023

Use it to craft relatable, persuasive stories showcasing the benefits of your product or service. Producing copy and title variations for testing AI can enhance A/B testing with diverse copy and headline variations. It aids research by anticipating objections and questions.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

ConversionXL

JANUARY 13, 2021

As a distribution channel, search rarely rewards tone, design, or angle. I could’ve made blog production more efficient—or published better stuff—had I taken the occasional Monday and said, “Okay, this week, the most important thing is improving how we operate, even if it means we don’t publish anything.”. Image source ).

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

Hubspot

FEBRUARY 23, 2017

Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. Marketers know defining your ideal buyer persona offers helpful insights to guide everything from product development to content creation.

Pitch 78

Pitch Entertainment Angle Objectives and Key Results 78

CloserIQ

APRIL 23, 2019

If you acquire technology by committee you risk the final product becoming a compromise. Some possible sales metrics to look into could be: contact ratios, connection rates, sales growth, sales targets, sales to date, lead conversion, product performance, cannibalization, sell-through, sales per rep and average purchase value.

Sales Support 88

Sales Support A/B testing Negotiate Technology 88

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Founders, sales directors, and sales reps love our content so much that they’re counting down the days to purchase our product. So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Promote 115

Hubspot

APRIL 6, 2012

It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Consider a product page’s load time, for example. Amazon calculated that one additional second of load time on their product pages would cost them $1.6

Conversion 78

Conversion Cross-sell A/B testing Angle 78

ClickFunnels

JANUARY 1, 2023

Ask your most loyal customers what it is about your products or services that they love most… and why they bought in the first place. Why would they buy your product or service? What are they trying to get out of your product or service? Even the testimonials… So what is the big domino for your product or service?

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Sales Hacker

OCTOBER 22, 2020

Your product may have multiple levels of complexity to it, but you should be able to carve out a script that highlights the biggest problem your product solves within the second or third sentence. Basically, connecting the dots means developing a sharp eye for any possible angle or connection that can lead into a sales opportunity.

Objectives and Key Results 82

Objectives and Key Results A/B testing Angle Sales 82

Hubspot

JUNE 20, 2018

A/B test different campaign copy. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. Demo your latest product at an appropriate conference and collect signups in-person. With Traditional Marketing.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). Optimizing Your Amazon Product Pages. 12 million-plus products.

E-commerce 101

E-commerce Price Real Estate Engineering 101

SalesLoft

JUNE 26, 2019

For B2B companies, the journey to identifying the right targets for your product and earning their attention can be tricky. Depending on your ABM strategy, you may have the opportunity to tell your solution’s story from many different angles. Experimenting and A/B testing will help you refine your unique approach.

A/B testing 73

A/B testing Angle Pipeline B2B 73

Hubspot

JUNE 14, 2012

So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell. This brings us back to that blink test we were just talking about. Sound a little shady?

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. And the type of products this audience is into is equally as diverse. What are TikTok Ads?

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

MARCH 14, 2017

If your conversion rates are suffering, don’t immediately conclude that you need to tweak your page elements through A/B testing. You generally use this either to match your marketing communications and messaging strategy with what aligns to your customer profile, or to fuel product design and development decisions.

Promote 99

Promote A/B testing Represent Angle 99

ConversionXL

JULY 7, 2019

Quality product images. If I had to pick one thing that would sell a product online, it’s images. Technically, you could have an ecommerce site with only images and no product descriptions, but I don’t recommend it. Show the products from different angles and in context; make them zoomable.

Conversion 105

Conversion Retail Price Cross-sell 105

Sales Hacker

MARCH 11, 2019

Using A/B testing to deliver optimal results. If you work with engineers or product people often, you can use their frame of reference on other pieces of your life. We want you to come and feel like you can trust our product, it’s reliable, every detail has been taken into consideration. What You’ll Learn.

A/B testing 67

A/B testing Sales Angle Engineering 67

Hubspot

APRIL 18, 2012

Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services.

A/B testing 78

A/B testing Angle Up-sell Campaign 78

Hubspot

NOVEMBER 22, 2012

It's great to be able to have a spreadsheet of raw data that you can manipulate and analyze from different angles. For the rest of us, when you're running any kinds of tests in your marketing, statistical significance calculators help you know when your test's results are actually meaningful. Analytics Tools.

A/B testing 78

A/B testing CRM Angle Territory 78

ConversionXL

JULY 1, 2014

Your conversion rate, a/b testing results, scroll depth, heat maps etc – they all give you concrete numbers and facts. What do you do when you have a new product coming out, you know the product is good because people who have used say so. Did you consider any alternatives to our product / buying from us?

Customers 76

Customers Lead generation A/B testing Start-ups 76

Salesforce

MAY 3, 2024

For example, when a shopper visits a product listing page , you want them to add items to their cart. If a product page for a specific jacket gets 1,000 visitors during the course of a month, and 50 customers added the jacket to their cart, your product page has a conversion rate of 5%. What’s the average conversion rate?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52