ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

Search Engine Land

AUGUST 30, 2024

No matter your vertical or the particular timing, there are five tests I like to run during the slower season to help clients get learnings to leverage when the tide is high. Seasonal creative and offer testing. Incrementality testing. Once you choose your channel(s) to test, you must find some budget.

A/B testing 79

A/B testing Retail Promote Quota 79

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

SEPTEMBER 24, 2024

We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. To validate your results, you could always go back to your A/B tests.

A/B testing 73

A/B testing Campaign Technique Follow-up 73

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. A/B Tasty , Kamaleoon ). How unreliable, you ask?

A/B testing 96

A/B testing CTR Conversion Clients 96

Martech

OCTOBER 18, 2024

Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis. Case study Earlier this year I was working with a university client and needed a features, advantages and benefits (FAB) analysis for earning an MBA.

Entertainment 136

Entertainment A/B testing Campaign Start-ups 136

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. ” Keep it short: Limit to 50 characters to prevent cutoffs in most email clients.

Campaign 123

Campaign A/B testing Sports Retail 123

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Sales Pop!

MARCH 12, 2025

This builds credibility and makes it more likely to induce a client to choose a source with that level of confidence over the competition. Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

FEBRUARY 11, 2025

In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns. 4 common cognitive biases that influence email engagement These are the most commonly used biases in email marketing, especially in one-off email campaigns.

A/B testing 122

A/B testing Trust Campaign Clients 122

Martech

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 112

Campaign A/B testing Conversion Launch 112

Sales Pop!

NOVEMBER 18, 2021

Choosing the right tools for hot lead generation for your business will help you scale faster, expand the VIP-client segment, and earn additional profits. Email signature marketing and branding campaign platform. With online chats, you can not only support your existing clients in real time but also attract new potential customers.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Salesforce

AUGUST 15, 2024

Communication tools such as instant messaging and video conferencing make it possible to connect instantly with customers and clients — reducing the delays of traditional email. Market expansion : Ecommerce platforms can help businesses reach clients all over the world. These tools help you stay connected no matter where you are.

Product 89

Product E-commerce CRM A/B testing 89

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Dig deeper: A PPC guide to permission-based audiences 5.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Search Engine Land

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 91

Campaign A/B testing Conversion Launch 91

Heinz Marketing

FEBRUARY 27, 2020

I recently had the chance to oversee the execution of my first, very large email campaign for one of our clients. It is what many mobile, desktop, and web email clients show readers to give them an idea of what’s inside the message before they open it. A/B Testing. This is what I found.

Campaign 94

Campaign A/B testing Clients Start-ups 94

Martech

APRIL 14, 2025

Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Their involvement in management-related use cases likely reflects their role in coordinating campaigns, projects and tasks between teams and agencies. Creative director.

Territory 89

Territory Government Legal A/B testing 89

Veloxy

APRIL 25, 2022

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. If you or your company don’t have optimal name recognition, be sure to share what contacts and clients do.

A/B testing 214

A/B testing Inside sales Contact Consult 214

ConversionXL

SEPTEMBER 14, 2015

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

A/B testing 116

A/B testing Intrinsic Campaign Conversion 116

ClickFunnels

DECEMBER 18, 2022

For example, I once had a client who tracked the clicks on a certain button as “conversions” but they were counting clicks on the button when opt-in information hadn’t been entered (i.e. How are you testing new iterations? Finally, a common mistake people make when A/B testing is changing everything in each new version.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

Veloxy

SEPTEMBER 29, 2021

In many respects, client-lead data is more valuable than typical user data. How does a new lead compare to existing clients? Sales Tasks to Automate for Maximum Impact Sales reps execute hundreds of small tasks to move a client through a sales funnel. Email campaigns are effective. Can it handle unique our client types?

Territory 342

Territory Represent Sales Lead generation 342

Martech

MAY 8, 2023

I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. Hopefully, existing campaigns are using these milestones. While it took months to create, the client successfully implemented and used the CDP for the last two years.

A/B testing 124

A/B testing Campaign Clients Referrals 124

Martech

MAY 15, 2024

But it should be a part of your email campaign planning as well. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! We typically look only at the initial reporting period and then move on to the next campaign.

A/B testing 129

A/B testing Campaign Conversion Up-sell 129

Hubspot

MAY 23, 2015

To help you do so, I've put together a comprehensive list of tips on how to make the most of of your retargeting campaigns. How to Make the Most of Your Retargeting Campaigns. When you set a duration for your retargeting campaign you're essentially creating a signal to destroy the cookie after that specified amount of time.

Campaign 78

Campaign A/B testing Real Estate Technique 78

Martech

MAY 9, 2025

Full disclosure: Stacked Marketer is a client of mine. ” And with a 2024 Black Friday-Cyber Monday (BFCM) campaign coming up, Verde knew that if he wanted to improve revenue on memberships, he needed to increase the frequency of emails. “We didn’t run any tests,” Verde said. Processing.

Angle 86

Angle A/B testing Promote Niche 86

Martech

MARCH 9, 2023

For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps. Our campaigns are like an ongoing source of market research. Here are three scenarios where data can steer you wrong A/B testing.

A/B testing 119

A/B testing Campaign Drivers/motivators Conversion 119

Martech

MARCH 11, 2025

Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS client. Test it with your prospect list and web personalization tools. The key is blending both to engage, build trust and drive conversions.

B2B 105

B2B A/B testing Prospecting Lead generation 105

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. What about A/B testing? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other? via Conversioner).

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

JUNE 11, 2018

While automating your marketing definitely tends to bring in positive results , it’s not meant to replace traditional marketing tools or campaigns. If someone opts in to your email list because they’re legitimately interested, these are the first people you should be sending automated campaigns to.

A/B testing 133

A/B testing Education Follow-up Campaign 133

ConversionXL

NOVEMBER 28, 2018

Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117

Sales Hacker

SEPTEMBER 25, 2020

But long before I was building high performing sales campaigns, I was learning about authentic connection through southern cooking. In a recent webinar poll, the audience responded that the biggest obstacle to creating new sales campaigns is lack of confidence in strategy. strategies of creating a winning sales campaign.

Campaign 86

Campaign A/B testing Follow-up Angle 86

ConversionXL

OCTOBER 8, 2015

As Manuel da Costa put it, “You have an audit trail of everything you have done for that client – so you can show them the value of your optimization efforts.”. The second is about knowledge management, supporting test ideas, and evolutionary learning. What is high tempo testing? You Need To See It To Believe It.

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

JANUARY 21, 2014

A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.

A/B testing 132

A/B testing Follow-up Start-ups Conversion 132

Martech

MARCH 15, 2024

However, as I’ve seen from working on thousands of campaigns for clients in every industry, bespoke email campaign designs are always more beneficial in the long term. Your campaigns become indistinguishable from what others are sending out and your brand’s unique voice is nowhere to be found.

A/B testing 137

A/B testing Campaign Technique Promote 137

ConversionXL

OCTOBER 30, 2015

In the other room, behind the mirror, the clients sit and observe. After the group concludes, the moderator goes back to the client room for the debrief and is stunned to see the levels of perceptual distortion that are at work. One male client feels that Respondent 8 “summed the whole group up for him. Image Source.

A/B testing 113

A/B testing Objectives and Key Results Clients Presentation 113