Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 120

Customers A/B testing B2C Cross-sell 120

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Want to make more sales? Today we are going to share how to create a super effective lead generation campaign in seven steps…. Want Russell To Teach You How To Build Your First Sales Funnel? Introduction to Lead Generation.

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

A/B testing 119

A/B testing UX CRM Strategize 119

Sales Pop!

JANUARY 27, 2022

If you want to boost your sales , rethinking email marketing strategy is a great start. Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Test subject lines. A/B test your emails.

Technique 242

Technique A/B testing Campaign Promote 242

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 127

B2B A/B testing Lead generation Objectives and Key Results 127

Martech

APRIL 11, 2025

Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. Track and report on campaign goals more effectively. AI-powered A/B testing for landing pages. Get deeper call insights with expanded AI summaries.

A/B testing 106

A/B testing Campaign Contact Service 106

Martech

DECEMBER 12, 2024

If you exceed 160 characters, your SSP will charge this as two texts, which can add up quickly when you send frequent SMS campaigns. Having just 160 characters at your disposal requires creative thinking, especially if your campaign has a lot of info to convey. SMS should always use simple, direct wording.

A/B testing 119

A/B testing Campaign Legal Launch 119

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 122

A/B testing Campaign Retail Angle 122

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. This system helps prioritize sales efforts, target key accounts and improve conversion rates. A/B testing helps refine content by identifying what resonates best with the audience.

Customers 121

Customers A/B testing Click Through Rate Campaign 121

Salesforce

JULY 18, 2024

By anchoring into this digital transformation best practice, oil and gas giant MOL Group used generative AI to boost hot dog and coffee sales across Central Eastern Europe. This helped them A/B test subject lines to discover their customers’ preferences and work on personalization.

A/B testing 98

A/B testing Retail CRM Consult 98

Heinz Marketing

MAY 12, 2025

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Whats the real goal of your campaign?

Campaign 65

Campaign CTR SQL A/B testing 65

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Sales Pop!

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. Creating a Sales Funnel. Quality Reporting.

A/B testing 232

A/B testing Campaign Education Presentation 232

Sales Pop!

MARCH 12, 2025

Instead of simply using ads, businesses enable their sales pitches through valuable learning experiences, thus building trust and generating leads. Establishes Authority and Trust : Rather than hammering sales messages, a business can demonstrate its expertise via good learning resources.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. And while A/B testing can shed some light, it doesnt get to a granular level. The AI can then find the common elements in the highest-performing campaigns. Is it the copy, the images, the audio?

A/B testing 127

A/B testing B2C Campaign B2B 127

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Martech

DECEMBER 9, 2024

How often is your chatbot used and how often does that path lead to product page visits, sales demos or downloads? What have you learned from A/B testing at scale? Human connection is what make campaigns resonate and drive action something genAI alone cannot achieve authentically or with trust.

A/B testing 122

A/B testing Gaming CRM Technology 122

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

Cross-sell 116

Cross-sell Customers UX A/B testing 116

Martech

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 113

Campaign A/B testing Conversion Launch 113

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

Campaign 131

Campaign A/B testing Conversion CRM 131

Martech

OCTOBER 23, 2024

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

A/B testing 126

A/B testing Engineering Campaign Start-ups 126

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts. Sample goals: Host 10 regional events to generate new sales opportunities. Expand partner-driven revenue by 30%.

Go To Market 70

Go To Market Objectives and Key Results A/B testing Territory 70

ClickFunnels

JANUARY 18, 2023

That’s exactly what we are going to discuss today… Table of Contents: What Affiliate Marketing Sales Funnel Works Best? #1 What Affiliate Marketing Sales Funnel Works Best? A sales page designed to sell the ClickBank product. Medium-length landing pages are used both as lead generation landing pages and as sales pages.

Product 246

Product A/B testing Lead generation Niche 246

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. The key is Salesforce automation.

Territory 342

Territory Represent Sales Lead generation 342

ClickFunnels

JULY 2, 2021

The post 5 Tips To Efficiently Maximize Your Sales appeared first on ClickFunnels. You are making sales. Want Russell To Teach You How To Build Your First Sales Funnel? #1 1 Set Up a Value Ladder Sales Funnel. We believe that the Value Ladder sales funnel is the most effective way to sell online. Congratulations!

Cross-sell 246

Cross-sell Sales Niche Price 246

Salesforce

JANUARY 9, 2025

So, closing more deals more quickly is a win for everyone sales representatives, sales managers, the finance department, and a company’s leadership. Say hello to the sales acceleration process. What you’ll learn: What is sales acceleration? Why is sales acceleration important?

Closing 98

Closing Represent Territory Lead generation 98

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. The marketing report looks impressive, but the sales report tells a different story. Do we know the true cost-per-lead?

Conversion 115

Conversion A/B testing Campaign Click Through Rate 115

Martech

FEBRUARY 11, 2025

In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns. 4 common cognitive biases that influence email engagement These are the most commonly used biases in email marketing, especially in one-off email campaigns.

A/B testing 123

A/B testing Trust Campaign Clients 123

Sales Pop!

NOVEMBER 18, 2021

Sales Enablement Tool and key account management ( KAM). Our highly effective sales enablement tool is disrupting the CRM space by leveraging the very latest technology that allows us to quickly, easily, and seamlessly integrate with all other systems thereby minimizing costs and risks,which makes the work of Crm Managers very easy.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Content channels.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ClickFunnels

JANUARY 26, 2022

The post How To Get The Highest Quality Leads From Your Sales Funnel appeared first on ClickFunnels. Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? Either way, you’ll struggle to make sales!

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

Martech

APRIL 21, 2025

The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. Yet attribution tells you the campaign was a success. Processing. Crazy, right?

A/B testing 87

A/B testing Campaign Conversion Growth 87

Salesforce

JANUARY 4, 2024

A marketer’s job is to find and understand high quality leads, then help convert them to sales. We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

ClickFunnels

NOVEMBER 18, 2021

The post 10 Tips For Successful Sales Funnel Development appeared first on ClickFunnels. Wondering how to develop a powerful sales funnel? We will share tips that can help you get more leads, make more sales, and increase your revenue. Ready to take your sales funnel to the next level? 1 Use the Value Ladder Sales Funnel.

Price 241

Price Sales A/B testing Pitch 241

Salesforce

AUGUST 15, 2024

Let’s say you start your workday by checking your email and going over your sales stats. For sales and service teams, customer relationship management (CRM) software is an essential part of the puzzle. The top 27 tools for small business productivity If you’re in sales, you probably already use a CRM. Back to top.)

Product 89

Product E-commerce CRM A/B testing 89