Martech

APRIL 9, 2025

Also, remember when Snoop Dogg partnered with Symantec (now Norton) to drop a campaign called “Hack is Wack”? Use A/B testing, trackable links and promo codes to evaluate effectiveness. If you’re putting seven figures into a campaign, the ROI shouldn’t be anecdotal it should be visible in the numbers.

Niche 96

Niche A/B testing Campaign Entertainment 96

Martech

MAY 16, 2025

YouTube : Ideal for video-driven campaigns, demos and educational content. Use audience data for better targeting (work smarter) Most paid social campaigns fail when they rely on surface-level targeting. A/B test groups like job titles, regions or interests to find the highest-converting audiences.

CTR 120

CTR A/B testing Click Through Rate Campaign 120

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Hubspot

MAY 13, 2020

One of the most popular tools Facebook offers is A/B testing. A/B testing , or split testing, is a term used to describe the process of running marketing experiments to see which version connects better with your audience. Here, let's dive into how you can A/B test your marketing ads on Facebook.

A/B testing 101

A/B testing Campaign UX Territory 101

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Veloxy

SEPTEMBER 29, 2021

This can be follow-up emails or automatic, tailored email marketing campaigns, or email tracking and analytics. Email campaigns are effective. One way to balance workloads is to define each representative’s territory. Then, curate territory borders that utilize each member’s strengths.

Territory 342

Territory Represent Sales Lead generation 342

Sales Pop!

NOVEMBER 18, 2021

Email signature marketing and branding campaign platform. Special services will help you build an effective landing page with ready-to-use templates, drag-and-drop editors, configured integration with email marketing services, and A/B testing of landing pages. WiseStamp features: Complete email signature design suite.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Pre-testing: great for singular brand campaigns—and little else. Copy testing isn’t new.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ConversionXL

JANUARY 2, 2019

For example, Campaign Monitor’s pricing page shows their understanding that customers fall into two buckets: those who need casual use of their email service. With this understanding of who their customers are and which features matter most to them, Campaign Monitor sets prices that both groups are comfortable paying.

Price 119

Price A/B testing Territory Presentation 119

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

Objectives and Key Results 158

Objectives and Key Results A/B testing Growth Market share 158

Hubspot

APRIL 17, 2014

Let’s go ahead and walk through the four basic steps to setting up your Twitter ad campaigns, and how to decide on the best structure for your campaigns. 4 Steps to Set Up a Twitter Ads Campaign. The next step in setting up your campaign will be determining your targeting criteria. So, how do you get started?

Campaign 78

Campaign Promote A/B testing Follow-up 78

Martech

NOVEMBER 6, 2023

It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Narrow down location targeting: Go beyond general regions.

Appointment 130

Appointment UX Objectives and Key Results Gambling 130

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). Such as UK-based money app Cleo’s expansion into the United States : Cleo’s marketing team might test actions like: Regional or global expansion. Start by A/B testing. New customer segments.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

DECEMBER 2, 2019

After months of hard work, multiple coffee/tea runs, and navigation of the latest industry changes, you have finally finished the next big marketing campaign. Complete with social media posts, PPC ads, and a sparkly new logo, it's the campaign of a lifetime. For instance, maybe you will run an A/B test. Make a hypothesis.

A/B testing 69

A/B testing CTR Campaign Territory 69

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

SEPTEMBER 1, 2020

Calculating your retention rate periodically helps you understand whether you’re nurturing your customers effectively or targeting the right people in your campaigns. A deep dive into your email marketing campaigns can uncover which campaigns brought you repeat customers versus one-time purchases. Image source ).

Customers 132

Customers Referrals Campaign A/B testing 132

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! Email Testing: Scene One, Take One. Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! Here is an answer for you.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Hubspot

AUGUST 16, 2013

But at the end of the day, best practices and historical performance data can only get you so far -- and then, you''re in subjective territory. It''s just type type typing words, like you do when you write copy, when you put email campaigns together, when you update your website. 9) A/B Tests. 4) Comments. 10) Failure.

A/B testing 78

A/B testing Territory Niche Start-ups 78

Sales Hacker

FEBRUARY 12, 2021

Forecasting: This feature lets you see if your sales team is on target and you can use this data to inform future campaigns. The Ultimate plan includes AI capabilities, data enrichment to reduce manual data entry, territories and rules to help manage a large, global sales team. Marketing lists and quick campaigns.

CRM 117

CRM Territory Price E-commerce 117

Salesforce

MARCH 7, 2024

If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions. These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action. We can experiment with variations through A/B testing. No more code required.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL Promote 114

ConversionXL

JULY 17, 2015

Peep: Awesome, so when should I use A/B test? For A/B testing I try to use something fairly simple, just to recipe, or I actually try to use a one inch major side changes, one that’s touching a lot of things. Can I run an A/B test on the same page while I bandit? Lukas: During that test.

A/B testing 100

A/B testing Cross-sell Start-ups Conversion 100

Hubspot

AUGUST 5, 2011

Although it's probably the most commonly tested internet marketing tool, there are probably many of you out there who don't do any email testing. Maybe you don't know what you should be testing or don't know how to start. Messaging: Test your messaging! Test the look and feel of different CTAs on various web pages.

A/B testing 77

A/B testing Click Through Rate Territory Technique 77

Hubspot

MAY 24, 2018

You can choose a gender, age, region, and language to reach, and even dive into specific interests you want your audience to share. Along with your ads, you’ll also find Ad Sets, Campaigns, or a general Account Overview. Split testing: Use A/B testing to figure out which ads lead to the highest conversion rate.

A/B testing 101

A/B testing Territory Campaign Follow-up 101

ConversionXL

SEPTEMBER 25, 2018

Marketing attribution : Which channel or campaign brought the user to us? Marketing attribution : Which marketing campaigns or channels drive the best users? You can use them to capture things like location data (city, country, and region) or specific things about your product, like revenue or behavioral traits. Plan : Free.

A/B testing 107

A/B testing Referrals SQL Start-ups 107

Hubspot

NOVEMBER 28, 2022

You can start with our free Sales/CRM features, and upgrade to the Sales Hub once you’ve scaled your lead generation and sales campaigns. You can also segment your leads based on the region, company size, or any other criteria which you see fit. Its main capability is lead segmentation based on territory, industry type, or source.

Territory 90

Territory Price CRM Lead generation 90

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

Martech

NOVEMBER 16, 2022

In her case, it gave her some great material for A/B tests. AI also offers marketers an opportunity to reach new audiences by providing them with solutions they didn’t even know they needed until they saw them advertised online through AI-generated content campaigns that target their specific interests/hobbies/passions etc.

A/B testing 132

A/B testing Territory Engineering Start-ups 132

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Doing so enabled the audience to increase their engagement while spreading the campaign. The campaign resulted in over 63 million impressions , 22.5 Ads are a natural part of the experience.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Sales Nexus

JULY 20, 2021

SalesNexus.com – set up email campaigns, and have your salespeople call clients immediately after they click on your email. Many sales teams are already basically virtual, even though they may not think of outside sales and regional offices and distributors as a virtual team. My Customers Aren’t Answering the Phone.

Service 97

Service Objectives and Key Results A/B testing Meeting 97

PandaDoc

JULY 6, 2022

Once a lead knows enough about what your company offers, and they’re now curious about your product/services — they enter this new territory, what we call the interest stage. A/B test your landing pages for website visitors and study analytics for marketing campaigns. Stage 2: Interest stage. Stage 3: Desire stage.

Customers 98

Customers Sales Referrals A/B testing 98

ConversionXL

JULY 7, 2019

Movies Unlimited got a 500% ROI with a shopping cart abandonment campaign. of top web retailers used email campaigns to retarget shoppers. Winelibrary ‘s filters do a good job: All of the filters don’t fit on this screenshot, but there are plenty more—grape, region, vintage, etc. Follow up with cart abandoners.

Conversion 105

Conversion Retail Price Cross-sell 105

PandaDoc

NOVEMBER 2, 2022

It’s the most important strategy to use when sending emails to cold leads, and can really make or break your email campaign, so make sure you do your homework and tailor your emails to your recipients. Define the goal of your outreach campaign. Next, you need to define what you want to achieve with this cold email campaign.

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97