Hubspot

NOVEMBER 18, 2020

Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Shakr – This video making technology for start-ups and global enterprises includes A/B testing, creative services, and support with video ad campaign set up.

Lead generation 101

Lead generation A/B testing Gaming CTR 101

Hubspot

OCTOBER 27, 2020

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. A/B testing these ads can be an effective option for ensuring you're serving the highest-performing ads to your visitors.).

CTR 101

CTR Click Through Rate Campaign A/B testing 101

Hubspot

JUNE 15, 2012

We performed an A/B test of our own, in fact, to see whether emails sent from the lovely Maggie (one of the people responsible for yesterday's webinar, in fact!) That's why it's critical to perform an A/B test like this for yourself to determine which method is best for you. We get that. Yes, though not enormously so.

Click Through Rate 78

Click Through Rate A/B testing CTR Contact 78

ConversionXL

FEBRUARY 13, 2014

Cassie Lancellotti-Young - VP of Client Optimization for Email service provider SailThru.com - says their data shows email engagement is mission critical in the first 30 days. In this case study from MarketingSherpa , we find that Whirlpool was able to increase their click-through rate by 42% by simplifying their email.

Click Through Rate 117

Click Through Rate Non-Profits A/B testing Campaign 117

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Use these examples as a jumping-off point, and tweak and test as appropriate.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Martech

FEBRUARY 20, 2024

It’s about your potential clients, not you. Bottom line: Find your sweet spot with CTA While each approach mentioned above has its conversion potential, A/B testing is key to unlocking what works best for you. Allocate at least two weeks for each test to gather meaningful data to inform your decisions. Set deadlines.

B2B 126

B2B Prospecting A/B testing Click Through Rate 126

ConversionXL

JULY 9, 2015

Once you’ve built up at least one profile of converted users, you can then work to improve the lead gen process and implement A/B tests on signup forms and processes to: 1) attract and onboard more true evaluators, and 2) convert a higher number of them. Certain (qualified) clients just need that little extra. Always be testing.

A/B testing 108

A/B testing Follow-up Referrals Conversion 108

RingDNA

MARCH 26, 2025

They’re potential partners, collaborators, and clients. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. Maintain Relationships with Existing Clients B2B sales is relationship-centric.

Closing 62

Closing B2B Sell Referrals 62

Highspot

MARCH 21, 2024

Related Resource: What Good Client Engagement Looks Like Sales Email Success Metrics Understanding the value of your sales emails helps refine your sales strategy and improve outcomes. Buyer engagement metrics highlight email performance and conversion rates. Response rate = (Number of replies / Total emails delivered) x 100 3.

A/B testing 96

A/B testing Sales Follow-up Prospecting 96

ConversionXL

JUNE 16, 2020

When I was at an agency, we would bill 10 hours a month to put together a monthly SEO report for some clients. Snippet click-through rate (CTR) testing and optimization. You can test in Google Ads for the same keywords, or do SEO A/B testing if you have a lot of pages on the same template and a tool in place. .

CTR 121

CTR A/B testing Click Through Rate Education 121

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 115

Customers User Experience Profit margin A/B testing 115

Lead Fuze

JULY 12, 2021

You can start by using Steli’s suggested schedules and slowly transition to your own schedule after performing A/B testing. Use the follow-up email to offer something of value to your clients, such as an ebook, case study, or a free audit. To do so, you have to be consistent in following up with prospective clients.

Follow-up 105

Follow-up Non-Profits Sales Prospecting 105

ConversionXL

JUNE 16, 2022

If you sell bookkeeping services, for instance, offering a sales tax form filing service to a high-turnover client makes sense. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Do product videos increase click-through rates?

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 9, 2019

We spend half a day watching videos for a new client site. 19 things we’ve learned from heat-map tests. Abandon automatic image carousels and banners for better click-through rates. Combine A/B testing with clickmaps for increased effectiveness. Analyzing them is, of course, timely.

A/B testing 111

A/B testing Price Start-ups Conversion 111

Search Engine Land

APRIL 18, 2023

As such, there is a range of opportunities to present your business to your prospective clients as they research a purchase. A/B testing Easily split-test ads, landing pages, and even call-to-action buttons to determine where the very best results lie. Doing so can result in spiraling costs (or revising your strategy).

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

MARCH 10, 2017

When testing email subject lines, start by deciding what you want to learn. Sounds obvious, but many people run subject line A/B tests simply because the option is right there in their tool. From there, follow the same A/B testing processes and methodologies you’ve been reading about on CXL for years.

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 105

Customers User Experience Profit margin A/B testing 105

Hubspot

MAY 27, 2015

That’s why you need to search through all of your organization’s online content assets — old site pages, blog posts, portfolios, case studies, any other materials you use with clients or for marketing purposes. Run A/B Testing. Experiment With User Testing. Bounce rate. Click-through rate.

A/B testing 78

A/B testing Launch Click Through Rate Start-ups 78

ConversionXL

FEBRUARY 3, 2022

For example, if you run a software company, talking to clients at a trade show might put you in touch with the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 5, 2014

I can safely say that approximately 3/4 of my own clients did not have a formal strategy to retain and cultivate their current customers prior to us working with us. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 98

Customers User Experience Profit margin A/B testing 98

ConversionXL

JUNE 3, 2019

I can safely say that about three-quarters of my clients did not have a formal strategy to retain and cultivate their current customers prior to hiring us. The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email.

Customers 82

Customers Non-Profits Objectives and Key Results Profit margin 82

The 5% Institute

JULY 13, 2023

A good prospect refers to a potential customer or client who exhibits genuine interest and has a higher likelihood of converting into a paying customer. Tracking and Analysing Prospect Data Leverage analytics tools to track and analyse potential client data.

Prospecting 52

Prospecting A/B testing Click Through Rate Drivers/motivators 52

Hubspot

JANUARY 7, 2016

Here is the step-by-step process we use when creating lead nurturing programs for our clients: Define buyer personas. Goals can be as simple as "X% open rate and X% click-through-rate" or "X% conversion". Test, measure and adjust. Never stop testing and learning what resonates best with your buyer persona.

Non-Profits 57

Non-Profits Lead generation A/B testing Click Through Rate 57

Highspot

MARCH 25, 2024

Solving Common Sales Pitch Email Problems Mastering Sales Pitch Email A/B Testing How AI Can Amp Up Your Personalized Sales Pitch Emails What Is a Sales Pitch? Related Resource: What Good Client Engagement Looks Like How Do You Write an Effective Sales Pitch Email? What Is a Sales Pitch?

Pitch 52

Pitch A/B testing Sales Click Through Rate 52

Lead Fuze

AUGUST 29, 2023

Tactics To Boost Website Conversion Rates To achieve higher conversion rates that subsequently improve ROI requires implementing effective strategies tailored specifically for SaaS businesses. For instance, look at how Slack uses client stories to boost its credibility: Slack Stories.

Conversion 52

Conversion A/B testing User Experience Technique 52

Lead Fuze

JANUARY 2, 2024

By automating email newsletters or follow-ups with A/B testing capabilities included in many platforms today, businesses can tailor their messaging so it resonates better with each segment within their target audience. The Impact on Sales and Marketing Efficiency Automation doesn’t only generate leads—it nurtures them too.

Lead generation 52

Lead generation A/B testing Cold Call Technique 52

Cience

FEBRUARY 21, 2020

As an example, CIENCE , an active user of cold emailing, set 1,548 meetings for us and our clients in October of 2019. Hone in on what made these clients come to you in the first place – that will be the foundation of your ICP. For our clients, CIENCE creates a custom landing page for every campaign we execute. Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

FEBRUARY 26, 2014

Our very best day for conversion rate is Friday, but it’s also the lowest click through rate days. Dig into the keywords in the Red Widget Group to find out which ones are generating impressions without clicks. We should look toward. Yahoo news alerts are easy to set up, but require an account.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SalesHandy

NOVEMBER 24, 2021

Key features: Allows you to run an A/B test and send follow-up emails. All your teammates can see the clients in one dashboard. open rates, reply rates, click-through rates, and bounce rates.). Customer Rating & Review: Capterra- 4.3/5 Easy team collaboration.

A/B testing 52

A/B testing CRM Price Campaign 52

SalesHandy

NOVEMBER 24, 2021

Key features: Allows you to run an A/B test and send follow-up emails. All your teammates can see the clients in one dashboard. open rates, reply rates, click-through rates, and bounce rates.). Customer Rating & Review: Capterra- 4.3/5 Easy team collaboration.

A/B testing 52

A/B testing CRM Price Campaign 52

Lead Fuze

JUNE 27, 2023

From understanding legal requirements and privacy laws to mastering sales skills for client retention, we’ll cover all aspects necessary for running a thriving email marketing agency. entrepreneurship #emailmarketing” Click to Tweet Legal Requirements for Starting an Email Marketing Agency Starting an email marketing agency?

Legal 52

Legal Technique Campaign Objectives and Key Results 52

ConversionXL

APRIL 14, 2016

On the email marketing front, Whirlpool went from four separate CTAs down to just one and improved their campaign’s click-through-rate by 42%. Her Message Mining template walks you through how to do it for yourself: I employed this same principle for a client that sold Spanish and ESL curriculum kits to elementary schools.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

PandaDoc

FEBRUARY 24, 2023

There are two benefits here: This enables your business to display contact and activity information (such as company name or company size), allowing clients or other businesses to get in touch with you — or use the service to find contacts who are most likely to work with you. Additionally, use retargeting ads to boost conversion rates.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

PandaDoc

FEBRUARY 24, 2023

There are two benefits here: This enables your business to display contact and activity information (such as company name or company size), allowing clients or other businesses to get in touch with you — or use the service to find contacts who are most likely to work with you. Additionally, use retargeting ads to boost conversion rates.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

SalesHandy

JUNE 5, 2020

Modify your existing templates and track how many opens and clicks they get, compared to the last template. Increased open and click through rates enable you to start more conversations and eventually close more deals. Social proof can include referrals, reviews, testimonials, and case studies from existing clients.

Growth 80

Growth Objectives and Key Results Follow-up Closing 80

ConversionXL

JANUARY 17, 2017

” A/B Testing Beyond the Landing Page. Jonas Weigert: “Like most online businesses, we A/B test landing pages and the signup flow. We also put a lot of effort into testing product communication (emails, SMS, and push notifications) to drive users into our product.

A/B testing 110

A/B testing Engineering Click Through Rate User Experience 110