Salesforce

FEBRUARY 14, 2025

Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. AI can autonomously learn and optimize experiences, ensuring customers see what resonates with them the most, without requiring constant human intervention.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

JUNE 10, 2024

Prompt: Consistent high engagement rates across multi-channel campaigns (email+Linkedin) for a B2B IT services company, but failed to generate inquiries/meetings/free consultations/free assessments, etc. But they fail to generate meetings, free consultations, free assessments and inquiries. What could be the potential reasons?

A/B testing 115

A/B testing Consult Campaign B2B 115

Martech

OCTOBER 27, 2021

Also, nearly 20% of marketers will run more A/B testing as a result of the new measurement challenges, while 16% will change automation flows and 10% will message their audience about the Apple updates or privacy issues in general. Conversely, 24% say that don’t plan to make any changes.

Technology 117

Technology Technology Meeting A/B testing 117

ClickFunnels

NOVEMBER 18, 2021

Alternatively, you can also hold Q and A livestreams, which might make sense if offering one-on-one consultations is not viable due to time constraints. Use A/B testing to see if implementing those ideas leads to an increase in the conversion rate. Personal coaching is the obvious option here. An exclusive community.

Price 241

Price Sales A/B testing Pitch 241

Heinz Marketing

MARCH 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Leverage A/B testing opportunities and improve those open rates! 69% of email recipients report email as spam based solely on the subject line ( Invesp ). Inboxes are always full and spam folders are fuller. . Want to pick up more actionable tips about email marketing?

A/B testing 123

A/B testing Technique Drivers/motivators Consult 123

Salesforce

AUGUST 21, 2023

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how?

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

PandaDoc

MAY 12, 2025

Specialized or high-risk products (medical devices, consulting services, legal support, etc.) A/B testing Companies with online sales and flexible pricing systems can use A/B testing to measure price sensitivity in a data-driven way. This page is not intended to and does not provide legal advice.

Price 52

Price A/B testing Non-Profits Legal 52

Heinz Marketing

OCTOBER 26, 2021

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. Hot tip: if you want to go the extra mile and get some insight on how your subject line performs, consider running an A/B test. Everyday we are bombarded by marketing emails. Yet as marketers, we still send them.

A/B testing 129

A/B testing Consult Prospecting Promote 129

Sales Hacker

APRIL 29, 2021

Retiring irrelevant content, and reiterating (A/B testing) content as needed. No matter who ultimately writes the copy, the most important thing to consider when writing sales content is that sales reps need to be consulted. This may include time-bound content, A/B testing, and iterating on your core messaging.

A/B testing 116

A/B testing Sales Quota Promote 116

Hubspot

MAY 25, 2015

If your visitor searched "lawn care tips" and ended up on a blog post of yours called, "Ten Ways To Improve Your Lawn Care Regimen," then you'd better not link that blog post to an offer for a snow clearing consultation. 4) Test, test, test. A/B testing can do wonders for your clickthrough rates.

Lead generation 78

Lead generation A/B testing Start-ups Conversion 78

ConversionXL

NOVEMBER 15, 2018

You regularly run A/B tests on the design of a pop-up. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group is a form of cross-validation that extracts, or “holds out,” one set of users from testing. What are hold-out groups? Image source ).

A/B testing 101

A/B testing Non-Profits Campaign Retail 101

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? Get Testing! The only way to know for sure is to A/B test. Experiment with headlines, CTA button, surrounding design elements, and form length to better understand what resonates most with your audience.

A/B testing 105

A/B testing Campaign User Experience Consult 105

Hubspot

DECEMBER 28, 2011

When you hear about A/B testing, it's often generically associated with testing landing pages. But what exactly can you test on the landing page ? And can A/B testing extend beyond landing pages to other areas of your marketing? (It Why A/B Test? What Can You A/B Test on Landing Pages?

A/B testing 76

A/B testing Launch Click Through Rate Lead generation 76

Hubspot

DECEMBER 27, 2011

The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it. But recently, we made a slight update to that section of our website, and we did some A/B testing to make sure that the new pages performed as well as the older ones.

Click Through Rate 77

Click Through Rate A/B testing CTR Follow-up 77

ConversionXL

FEBRUARY 19, 2016

Even if you look at it from a high level, there shouldn’t be an inherent conflict between SEO and testing. Google has its own testing tool. Google runs A/B tests. So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Google Doesn’t Want to Penalize Better UX.

A/B testing 91

A/B testing Growth UX User Experience 91

Heinz Marketing

JULY 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Wide exposure for our clients across relevant sites, ability to A/B test title and images. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many.

B2B 138

B2B A/B testing Campaign Lead generation 138

Martech

DECEMBER 12, 2022

CMOs looking to contractors and consultants likely face internal resistance as these are two of the three most common areas where CFOs plan to make cuts. This requires a commitment to measurement and when performing more complex multistep tests, a push for cross-functional coordination. Where martech training can make an impact.

A/B testing 114

A/B testing Technology Technology Growth 114

Hubspot

MARCH 27, 2012

Once you've fit yourself into one of the two scenarios above -- or if you think you might fall somewhere in the middle -- the best thing to do to determine your ideal form length is to do some A/B testing. When analyzing your A/B test, you should be looking to see how the various forms affect conversion rates.

A/B testing 78

A/B testing Contact Conversion Service 78

Martech

DECEMBER 13, 2023

He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. Click here to take the survey Q: Now you’re a consultant. He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. What do you focus on?

A/B testing 111

A/B testing B2C Consult B2B 111

ConversionXL

AUGUST 10, 2017

52.85% of respondents work in-house and 47.15% work as a service provider (consultant or agency). Conversion Specialist/Consultant/Strategist. We have 66.35% of respondents saying they track the average lift per test (compared to only 48% last year). And here’s the profile and breakdown of A/B testing by itself….

Conversion 90

Conversion A/B testing UX Education 90

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. are you ready to run some big, exciting tests? But, first, we'll explain the importance of A/B testing. Email Testing.

A/B testing 69

A/B testing Follow-up Consult Start-ups 69

ConversionXL

FEBRUARY 12, 2015

Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 Consulting is a lot about education, and shaping the thinking of people involved. Optimization involves running tests. 5 They have persuasive copywriting skills.

Conversion 122

Conversion UX A/B testing Clients 122

Hubspot

MAY 30, 2014

He creates several offers for different stages of the buying cycle that will make his prospects'' lives easier, including educational ebooks, checklists, webinars, free consulting calls, or whatever fits his audience''s needs. An ineffective marketer switches around her strategy or content without bothering to run organized tests.

Promote 78

Promote A/B testing Campaign Contact 78

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Very annoying.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Heinz Marketing

JUNE 7, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Optimizing Your Attribution Model: How to stay scalable and flexible In today’s marketing landscape, attribution models are crucial tools that allow businesses to understand the customer journey and measure the effectiveness of various marketing channels.

Customers 115

Customers A/B testing SQL Technology 115

Heinz Marketing

APRIL 26, 2023

Use A/B testing and other techniques to optimize your messaging, content, and outreach. Reach out to us for a free 30 min consultation! The more hand-holding you do now, the more chances of your ABX being a hit! Lastly, as with any other new initiative, measure and refine. payal@heinzmarketing.com.

Objectives and Key Results 105

Objectives and Key Results A/B testing B2B Follow-up 105

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). Version B was completely void of the word “free.” Moral of the story: free is in a league of its own.

A/B testing 124

A/B testing Click Through Rate Intrinsic Price 124

Hubspot

MARCH 24, 2011

Billy Mcdonald, a consultant here at HubSpot, asks "What are Joanna's thoughts on ad positioning? A/B Test your landing pages. Joanna sees A/B testing as a critical piece of optimizing landing pages. Does Ad Positioning Matter? Does becoming #1 instead of #3 make a huge difference when buying ad space?".

Campaign 78

Campaign A/B testing Networking Referrals 78

ConversionXL

JULY 17, 2015

Peep: Awesome, so when should I use A/B test? For A/B testing I try to use something fairly simple, just to recipe, or I actually try to use a one inch major side changes, one that’s touching a lot of things. Can I run an A/B test on the same page while I bandit? Lukas: During that test.

A/B testing 100

A/B testing Cross-sell Start-ups Conversion 100

Martech

NOVEMBER 1, 2023

It’s easy to see how this has driven his career, going from direct sales to data analytics to consulting on strategy and decision-making and writing for MarTech. This is what a statistically significant A/B test is. Q: You’re a Canadian, but that’s only a part of your background, right?

A/B testing 117

A/B testing Technology Technology Start-ups 117

Hubspot

JUNE 29, 2012

Turns out you don't need to dive into a sprawling enterprise consulting project that will cost you hundreds of thousands of dollars. If you aren’t doing A/B testing, you aren’t optimizing your basic marketing processes like email marketing sends and calls-to-action.

A/B testing 77

A/B testing Click Through Rate Consult Start-ups 77

Score More Sales

JULY 1, 2013

Do A-B testing. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2013″ and one of “20 Women to Watch in Sales Lead Management for 2013″ Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies. Seem longer than you thought?

Inside sales 88

Inside sales A/B testing Sales B2B 88

Hubspot

JANUARY 27, 2020

In Ronny Kovahi 's talk at CXL Live a few years ago, he brought up a great point on A/B test results: the best case scenario is when you test something you thought was 'meh', and it wins. Yes, being wrong is the best possible thing that can happen to you when you run A/B tests! Embrace Being 'Wrong'.

Growth 101

Growth A/B testing Campaign Electricity 101

Martech

JANUARY 31, 2022

said Lauren Harrison, senior marketing consultant at CloudKettle, a consulting firm. Here A/B testing comes into play. “In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” Ready, ask, aim, fire.

Contact 98

Contact B2C A/B testing Construction 98

ConversionXL

SEPTEMBER 13, 2016

We’ve talked a lot about the lead up to A/B testing – the research and analysis process. We’ve also talked a lot about running tests and analyzing results. Testing your prototypes/wireframes gives you two concrete benefits: You can discover unexpected insights about your design.

Conversion 108

Conversion UX A/B testing User Experience 108

Heinz Marketing

MAY 6, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Provides an instant view of the performance of my sequence, open/click rate, ability to perform A/B tests, and gives me complete control over my activities. I have my phone number through Outreach, and it functions as my work number.

B2B 121

B2B A/B testing UX Sales 121

ConversionXL

JUNE 30, 2019

Karl Gilis , a web usability consultant, is a big fan of comparative user testing: Karl Gilis: For me, it’s incredibly interesting to see what the users like and dislike about the sites of my client’s competitors. MVPs have a full suite of analytics, UX tools, and A/B-testing solutions. Add 2 points for UX tools.

UX 126

UX X-functional A/B testing User Experience 126