Heinz Marketing

JULY 9, 2021

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Features/functionality: Solutions for high impact awareness, consideration, and conversions. Awareness: share your message in brand-safe environments.

B2B 138

B2B A/B testing Campaign Lead generation 138

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

OCTOBER 8, 2015

We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. GrowthHackers.com recently outlined a growth study on how they began high tempo testing and how it revived their growth. What is high tempo testing?

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). ESR has been rightly called “conversion optimization on a large scale.”

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

OCTOBER 23, 2012

The very first A/B test we launched was to test it out against a much shorter version. Level of cost/commitment associated with conversion. In other words, if you’re looking to write high-impact copy for concert tickets, designer shoes, or mp3 players…keep it short. Case #1: Moto Message.

A/B testing 128

A/B testing Drivers/motivators Price High impact 128

Martech

DECEMBER 12, 2022

This requires a commitment to measurement and when performing more complex multistep tests, a push for cross-functional coordination. One of the easiest ways to apply this to martech is to scale A/B testing. Dig deeper: Keys to successful marketing experimentation. Customer journey orchestration and next best actions.

A/B testing 114

A/B testing Technology Technology Growth 114

Hubspot

JANUARY 4, 2021

Companies should be ready to be active contributors and bring practical value to the conversation.". A/B Testing will become a waste of time and budget. Talyor , CEO and Founder at Pattern89 , says: "The next decade will see the end of A/B testing. Content marketing will start with conversations.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

MARCH 31, 2015

In fact, just as Dan was writing his blog post, our designers and marketers were having very similar internal conversations. Notice some issues in your metrics and have a new idea that you would like to test? Run an A/B test for your concept (if you''re using the HubSpot software, A/B testing is already built in).

A/B testing 78

A/B testing Entertainment User Experience High impact 78

Hubspot

NOVEMBER 5, 2020

Imagine the expected value (the “predicted value of a variable, calculated as the sum of all possible values each multiplied by the probability of its occurrence”) of an A/B test is $1,000. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. What’s the cost of all that?

A/B testing 83

A/B testing Territory Real Estate SQL 83

Hubspot

OCTOBER 18, 2010

3 Reasons Not to Run Conversion Tests. There's no doubt about it: Testing is an important part of marketing , and analyzing how programs are performing is a great way to improve the overall success of your marketing. Webinar: What's Worth A/B Testing? Create your own set of rules for what works.

A/B testing 74

A/B testing Education Trust Engineering 74

ConversionXL

FEBRUARY 28, 2017

Most of the time, the experiments you run will have a zero percent conversion rate – meaning no customers were harmed during the making of this experiment. You have a dozen product features you’d like to smoke test. How do you decide which to smoke test first? You have generated enough traffic to make a decision.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. But is the data from the tests you run during major shopping holidays representative? If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

Martech

OCTOBER 17, 2024

The AI pals are “fueled with emotional intelligence; bringing real empathy and understanding to every conversation. Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth.

A/B testing 73

A/B testing Launch High impact Campaign 73

ConversionXL

JUNE 21, 2015

Elite Camp is a 3-day traffic and (mainly) conversion event. If you have low transaction count, test high impact things (big changes) – if the uplift is high, you’ll need less sample size. Don’t test stuff that’s hard to notice (meek changes). Marketing is almost equivalent to product management.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

ConversionXL

JUNE 19, 2018

Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. You can imagine the clear value given by offering a discount on a visitor’s first purchase in the case of J Crew, and with ConversionXL, that offer appeared on a blog post about conversion rate optimization.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Conversion rate. Lead conversion to customers. conversion rate. Another thing you can do is A/B test your lead generation content. Cost per lead. Site traffic.

B2B 65

B2B A/B testing Sales Pitch 65

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Layer on your assumptions to estimate the impact. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

SaaStr

FEBRUARY 10, 2025

This decision was validated through A/B testing, which showed new traffic converting at 20 times the previous rate, despite the significantly lower price point. Strategic Reset The transformation began with a fundamental strategic reset: The company dramatically revised its pricing strategy, reducing ACVs from $10,000 to $1,000.

Growth 59

Growth Product A/B testing Strategize 59

Salesforce

MARCH 31, 2025

For example, if you’re measuring a product’s performance, AI can A/B test it and see if it meets your specific, measurable, achievable, relevant, and time-based (SMART) goals. It can also identify high-value customer segments for targeted promotions and boost engagement. The good news?

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Martech

NOVEMBER 15, 2024

Behavioral analytics shows where users engage, helping boost interaction, retain visitors and drive conversions. Boosting conversion potential : Identify what drives user actions so you can place CTAs strategically and create smooth interactions. Then, choose tools that capture these metrics and fit within your team’s resources.

A/B testing 131

A/B testing Growth UX User Experience 131

ConversionXL

JUNE 19, 2019

Conversions: what do we define as a quality conversion. The actual performance of impressions is the impact on visits/conversions that have seen impressions vs. visits/conversions that have not. You need to have visibility of every impression and how much it influenced your actual conversions.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90