TrackStreet

JULY 2, 2025

They can undermine your brand’s reputation, erode profit margins, and create customer confusion. To reinforce listing ownership, brands should regularly audit their listings for unauthorized changes and consider enrolling in Amazon’s Manage Your Experiments tool to A/B test content and ensure brand messaging remains intact.

Legal 40

Legal Retail Profit margin A/B testing 40

ConversionXL

NOVEMBER 3, 2015

Product copy seems like such a minor thing in the grand scheme of conversion optimization, so many brands brush it off. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

AUGUST 30, 2019

Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Most product descriptions are awful. Or worse, non-existent. Substantially.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

MAY 8, 2017

Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Most product descriptions are awful. Or worse, non-existent. Substantially.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

Lead Fuze

MAY 26, 2023

Set up goals and track conversions. Try new tactics each month to boost performance further – A/B testing is a great way. With effective business strategies in place – including targeting high-value clients or industries – agencies can generate substantial revenue while maintaining healthy profit margins.

Niche 98

Niche Finance Negotiate Technique 98

ConversionXL

FEBRUARY 12, 2016

There are many ways to calculate optimal pricing , and of course A/B testing is one of them. In addition, free shipping (or fast shipping) is highly effective in increasing conversions (though make no mistake, this is an operations decision that you need to weigh with total effect on profit margins). Weird, right?

Price 85

Price Profit margin Non-Profits A/B testing 85

ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. But is the data from the tests you run during major shopping holidays representative? A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. Run Bandits Tests. Run A/B Tests Again.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

Salesforce

APRIL 18, 2025

At a time when so much of your business is outside your control, commerce leaders still have a few cards up their sleeve to help cut operational costs, protect profit margins, and reduce the impact of tariffs. Easy to test, measure, and deploy across channels. During times of uncertainty, A/B tests are a valuable tool.

Profit margin 66

Profit margin Territory Negotiate Retail 66

Salesforce

APRIL 29, 2025

But price your items incorrectly and you could damage your brand, ruin your profit margins, and create cash flow and operational issues. Then, determine your desired profit margin (or markup) and add that to the production cost. Test your pricing model options.

Price 59

Price Technique Profit margin A/B testing 59

ConversionXL

JUNE 2, 2020

Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” I giggle every time I see a Twitter convo in which one freelancer recommends Optimizely to another freelancer to use on their blog for A/B testing. Profit margins are increasingly low.

A/B testing 162

A/B testing X-functional Price Gaming 162