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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Recommending additional products or services can help customers solve problems while upping their investment. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. What is cross-selling? Cross-selling is something you’ll be familiar with.

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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

This post will outline 16 A/B test ideas based on that data. Whether you’re just starting your first A/B tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. Product descriptions matter.

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Getting A Sales Funnel Consultant – Is This Necessary?

ClickFunnels

Here at ClickFunnels, we believe that the most effective way to sell online is… The Value Ladder Sales Funnel. The reason why the Value Ladder sales funnel is so effective is that it allows you to: Start the relationship with that person by providing free value. A lead magnet + one product is enough to get started.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

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10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers

ConversionXL

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Statistical stumbling blocks lurk at every phase of a test. Limit the number of test variants.

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Lead Generation Sales Funnels – How To Build One Successfully

ClickFunnels

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. The reason why the Value Ladder sales funnel works so well is that it allows you to: Start the relationship with that person by offering free value. See how Matthew’s lead magnet sells his frontend product? leads per day).