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The science behind high-performing calls to action

Martech

Design choices should meet accessibility standards to make your CTAs usable for all audiences. Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. Does it meet accessibility standards?

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. A/B test results: Performance comparison between different versions of web pages.

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7 strategies to maximize your AI-powered search market share

Search Engine Land

7 focus areas for maximizing your share in AI search If you want to future-proof your digital presence , you’ll need to focus on delivering valuable information and experiences that truly connect with users while creating content that meets their specific needs and intentions. Here are the top strategies for winning in the era of AI.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

Would you show up to an important meeting wearing shorts and a Panama hat? It’s no longer just who you know—LinkedIn lets you easily meet who you need to know. Research Customers More than 90% of enthusiasts use LinkedIn to research customers prior to meetings or calls. This is where you expand your influence.

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5 Uncomfortable A/B Testing Questions

ConversionXL

I had a meeting with the client and they understood that the drop in conversion rate was on their marketing blunder – not my CRO work. If you run solid A/B tests that yield real lifts ( not imaginary ones ), you should be able to track these lifts down the road.

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How to Run Marketing Team Meetings That Don't Suck

Hubspot

Meetings suck. Is that how people perceive your marketing meetings? Turn your marketing meetings into something useful by — you guessed it — creating compelling content ! Turn your marketing meetings into something useful by — you guessed it — creating compelling content ! (Oh How to Run an Effective Meeting.

Meeting 101
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How We Booked Over 200 Meetings With a Single Email Send

Hubspot

It started out simply enough -- we wanted to find out if an email sent directly from a sales rep that included a link to book a meeting could convert better than one of our popular offers. How a Single Email Send Led to 200+ Meetings Booked. Here is his meetings link.”. This was included in both versions of the A/B test.

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