Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

Martech

MARCH 9, 2023

We find data everywhere we turn — in our ESPs, automation platforms, CRMs, ecommerce engines. I can’t count how often clients started out with good testing intentions and veered off the path because the tests were set up incorrectly or because the team came to the wrong conclusions. These tests are easy to do.

A/B testing 115

A/B testing Campaign Drivers/motivators Conversion 115

ConversionXL

APRIL 23, 2013

The study showed clearly that the look and feel of the website is the main driver of first impressions. This is the most widely spread color A/B test online: Image credit. Participants were told that the plump chicken was a natural chicken, and the thin chicken was genetically engineered. Are Austrians that much kinder?

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

ConversionXL

FEBRUARY 19, 2016

Even if you look at it from a high level, there shouldn’t be an inherent conflict between SEO and testing. Google has its own testing tool. Google runs A/B tests. So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Google Doesn’t Want to Penalize Better UX.

A/B testing 91

A/B testing Growth UX User Experience 91

Martech

NOVEMBER 10, 2022

The technique is still used by Google to scrape for key words to power its search engine, noted Himanshu Dhameliya, sales director at process automation and web scraping company Rentech Digital. That may require an API crafted to tap this data stream, or using JavaScript with a Selenium driver, he explained.

Legal 122

Legal E-commerce A/B testing Technique 122

ConversionXL

JULY 11, 2016

‘Profit is a result of user motivation.’ ’ The impact of rising the user motivation is higher than reducing friction. Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%).

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

NOVEMBER 15, 2018

You regularly run A/B tests on the design of a pop-up. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group is a form of cross-validation that extracts, or “holds out,” one set of users from testing. What are hold-out groups? Image source ).

A/B testing 101

A/B testing Non-Profits Campaign Retail 101

ClickFunnels

NOVEMBER 24, 2022

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Search engine optimization helps improve your website’s ranking, so more people can find it when they search for keywords related to your business. Run Advertisements.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Hubspot

MARCH 28, 2014

In previous posts, we''ve debunked myths about marketing automation , social media , blogging , SEO , and A/B testing. To find your form length sweet spot , run A/B tests and adjust your form length according to their results. Other myths, especially those that affect your business, are not. Landing Pages'

A/B testing 78

A/B testing Trust Drivers/motivators Conversion 78

Hubspot

MAY 19, 2014

The Content Strategist was already our primary lead driver, but this simple tactic made it an even more lead-gen powerful channel. 6) Perform A/B tests. The best way to settle that debate is through data -- and A/B tests can provide that. The key here is to be quick, straight-forward, and to the point.

A/B testing 78

A/B testing Lead generation Drivers/motivators Start-ups 78

Hubspot

MAY 25, 2020

For example, with HubSpot CRO planner , you'll find instructions on how to conduct a site audit, identify areas to improve your conversion funnel, understand users on your site, and go through the process of A/B testing and experimentation. For example, you can address their goals, motivations, and pain points.

Conversion 101

Conversion A/B testing Campaign Trust 101

SaaStr

AUGUST 8, 2023

The team is typically highly cross-functional, working together with sales, product, engineering, and marketing, and the goal is to help the other teams make better decisions through data and financial modeling. In 2014, storage had historically been Dropbox’s most significant cost driver, with hundreds of millions of dollars spent on AWS.

Finance 95

Finance Strategize A/B testing Growth 95

Hubspot

DECEMBER 5, 2018

I used to call a cab and explain my location, now Lyft just detects where I am and lets my driver know. Our team is doing the work to figure out when, where, and how growing businesses can leverage AI: Our content strategy tool in Marketing Hub uses machine learning to understand the themes that search engines associate with your content.

Customers 78

Customers A/B testing Drivers/motivators Launch 78

ConversionXL

OCTOBER 4, 2022

Where many marketers fall over is confusing strategies and tactics: Strategy is your high-level game plan and should be heavily research-based (to gain a deep understanding of customer challenges, desires, and motivators). The most simplistic version of this is the A/B test. FOMO (fear of missing out) is a powerful motivator.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

AUGUST 4, 2020

Spend a day with delivery drivers, retail staff, and social media and customer support teams. Tech/Engineering team. What’s the roadmap for engineering (customer-facing initiatives and back office)? How are new ideas or projects decided upon, prioritized, tested, and measured? Prioritize ideas to test.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Having established this, a third experiment would test new copy and messaging. Search engine marketing: Driving ROI from searchers.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

JUNE 28, 2016

If an A/B test is designed around a singular opinion backed up by less-than-convincing evidence like this, at best it may yield valuable results by chance – which actually may prove to be a detriment when the guy with the opinion thinks he’s clairvoyant because he got one “right.”. to get feedback prior to launching an A/B test.

A/B testing 79

A/B testing Launch Trust UX 79

Search Engine Land

MAY 9, 2024

Conduct thorough research to learn about your existing audience and gain insights into search behaviors, motivations and pain points. Based on location, what search engines are audiences using beyond Google? Based on age and gender, what non-traditional search engines do you need to consider? Yandex, Baidu, DuckDuckGo?

A/B testing 94

A/B testing Entertainment Engineering Campaign 94

ConversionXL

JUNE 30, 2019

Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. MVPs have a full suite of analytics, UX tools, and A/B-testing solutions. Add 5 points for A/B testing tools. Add 2 points for UX tools.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

NOVEMBER 3, 2015

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Not writing copy – or leaving the manufacturer’s description – is the fast-track to search engine irrelevance. Of course, the picture speaks a thousand words, but the search engines cannot see images.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

Hubspot

FEBRUARY 9, 2012

Recently, Facebook sponsored a study run by NeuroFocus -- found via Search Engine Land -- intended to quantitatively determine how people respond to websites and website ads. Memory Retention: Researchers could clearly detect when something on the page was interesting enough to be stored in the test subjects' memories.

A/B testing 78

A/B testing Drivers/motivators Presentation Campaign 78

Hubspot

JULY 10, 2019

Purchase Motivation. Every business, whether B2B or B2C should have a digital presence — which is comprised of paid ads, search engine optimization, a website, and any other place your B2B company is active online. Customers are focused on ROI, efficiency, and expertise. Customers are driven by logic and financial incentive.

B2B 101

B2B B2C E-commerce Entertainment 101

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. For A/B testing: Google Optimize. Running A/B tests is crucial to create content that gets the best results for your goal. Google Optimize lets you create and run A/B tests related to your problem (e.g., Research keywords from multiple search engines (e.g.,

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 67

A/B testing Engineering Launch Drivers/motivators 67

Hubspot

OCTOBER 9, 2019

Conduct SEO research: Learn what your audience is searching for on search engines so you provide the right content. The more traffic your post generates, the higher it will rank in search engines. Focusing on long-term traffic will help you rank higher on search engines. Publish: Publish your post on your blog. Paid advertising.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Martech

MAY 29, 2024

AI-driven tools can analyze vast amounts of data to identify trends and optimize website content for search engines, potentially reducing the need for manual keyword research and analysis. They are self-aware, can manage their emotions, are motivated, display empathy, and have social skills. SEO Specialists. Content Creators.

A/B testing 120

A/B testing Technology Technology Campaign 120

ConversionXL

DECEMBER 4, 2014

When evolutionary approach is better: The existing design is “good enough”, no major technology issues, There are a lot of returning visitors who are used to the existing design, You have enough traffic to run tests in a reasonable time (at least 1 test / month). Assess each page for friction, clarity, motivation (value), distraction.

Conversion 124

Conversion User Experience A/B testing Launch 124

ConversionXL

JUNE 21, 2016

On one side, you have the scientific iterative testing and the more risk-driven innovative testing. In it, he defined three different approaches to better design: a/b testing, usability and radical innovation. When all three of these approaches are used simultaneously, it’s called innovative testing.

A/B testing 58

A/B testing X-functional Clients Start-ups 58

Hubspot

JANUARY 10, 2012

How to Hone I t: Get your company on board with blogging and content creation, and motivate them to contribute. How to Hone It: Use your content as a way to get found in search engines (by optimizing it with your keywords) and generate leads for your business. Interview industry thought leaders for your blog.

A/B testing 78

A/B testing Education Engineering Lead generation 78

Hubspot

JANUARY 24, 2012

For example, if it's generating a lot of traffic but isn't converting visitors into submissions, your landing page may need to improvements, such as better communication of the offer's value some A/B testing to identify problem areas. Metrics to Track. Increased search rankings lead to increased traffic, and increased leads!

A/B testing 75

A/B testing Lead generation Conversion Drivers/motivators 75

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. Amazon’s legendary use of A/B testing surely fits into the category of growth hacking. Software Engineer. Experiments will fail (often), and you need the skills to keep the team motivated and focused. Product vs. Growth?

Growth 99

Growth Engineering Intrinsic A/B testing 99

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

OCTOBER 27, 2020

If you're noticing reduced social engagement, it could be a sign that you've inflicted ad fatigue onto your followers in ways that make them less motivated to interact with all your content: both paid and organic. A/B testing these ads can be an effective option for ensuring you're serving the highest-performing ads to your visitors.).

CTR 101

CTR Click Through Rate Campaign A/B testing 101

ConversionXL

FEBRUARY 29, 2016

In addition, the social sharing buttons at the top create a built-in growth engine / viral loop. Motivate the customer to take action. How to A/B Test Transactional Emails. Be careful about running more than one test at once, though. You don’t want to pollute your test results. Example: LinkedIn.

A/B testing 90

A/B testing Promote Start-ups Contact 90

Hubspot

MARCH 19, 2013

Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. DO experiment with and A/B test your CTAs to know what design, copy, and placement works best. Testing is a critical part of creating effective CTAs.

A/B testing 78

A/B testing Trust Promote Engineering 78

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. reMarkable is essentially borrowing the influence of their customers to motivate prospects into making a purchase. If you have the data and resources, you can identify where people are stopping short and run tests to increase your conversion rate.

Customers 140

Customers Referrals B2C Campaign 140

Hubspot

JANUARY 13, 2012

Make sure you're optimizing your blog content with the keywords your target audience is searching for so it gets found in search engines , and allocate some resources to promoting your blog in social media on the sites your audience tends to populate. Hint: it may not just be the big four.) What Leads Can Tell You.

Click Through Rate 78

Click Through Rate Referrals A/B testing Promote 78