Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine? Processing.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Let’s explore how smart martech goals can directly support the broader objectives of each function. Processing.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

ConversionXL

MARCH 29, 2017

Sean Ellis coined the term “growth hacking” way back in 2010. High-growth companies simply have something most companies don’t, right? High-growth companies simply have something most companies don’t, right? Some secret growth hack or silver bullet that skyrocketed them to household names.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. The results? Yet, this was a successful growth marketing campaign. What is growth marketing? And what it isn’t).

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? . Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

OCTOBER 26, 2023

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Align and reassess client objectives Campaign performance is only as good as its ultimate objective. What is the client’s priority objective? Has this changed?

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This helps players achieve objectives consistently, even when team members change. Marketing strategy should detail: Goals and objectives. It should include: Key date calendar.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

PandaDoc

MAY 12, 2025

A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Its a core concept of pricing analytics and a key variable in how businesses ultimately set prices, forecast demand, and position products in competitive markets. One group sees Price A, and the other sees Price B. versus $9.99).

Price 52

Price A/B testing Non-Profits Legal 52

Martech

JANUARY 31, 2024

Turn challenges into inspiration As a marketing leader, you’re probably familiar with being in this position: Leadership passes down very ambitious goals for your department’s key performance indicators (KPIs) at the start of the fiscal year. The often-professed love of A/B tests among marketers stems from trying new things.

Objectives and Key Results 122

Objectives and Key Results A/B testing Legal Finance 122

Search Engine Land

FEBRUARY 8, 2024

This could be on search engine result pages like Google or Bing, through contextually targeted videos, or on third-party sites where content and ads are linked contextually. Paid media account structures have changed PPC account structures, A/B testing strategies, and scaling successes have evolved significantly.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126

Salesforce

APRIL 4, 2025

Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Delivering ROI from campaigns: The days of growth at all costs have passed.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. The result?

Objectives and Key Results 124

Objectives and Key Results Strategize Legal A/B testing 124

ClickFunnels

JANUARY 1, 2023

In this article, we’ll cover 10 conversion copywriting tips that will help you get the most out of your efforts and explode your business’s growth. In fact, they arrive skeptical, uncertain, and with a whole bucket-load of objections. You don’t need to address all of those objections.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ConversionXL

OCTOBER 4, 2021

This is where transactional emails are a key customer experience tool. Tactics are part of your strategy alongside objectives, goals, and analysis. What do you want the end result of your email campaign to be and why does that matter? These specific objectives give the campaign clear direction and your team a target to aim for.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Search Engine Land

OCTOBER 31, 2023

Let’s explore key areas where marketers successfully leverage AI for content creation. Extract key insights from long-form content and transform them into catchy captions and tweets to drive traffic to your in-depth articles or blog posts. It aids research by anticipating objections and questions.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Align marketing and sales objectives with the overall business objectives.

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

ConversionXL

OCTOBER 4, 2017

CRO is an inward-looking discipline, Andrew Anderson suggests, requiring objective knowledge of probability theory, economics, sociology, statistics, and psychology, just to know where to focus in the first place. You have to put ego aside when you’re testing. Each uplift is a result of a behavior change of the website users.

Conversion 104

Conversion Objectives and Key Results UX A/B testing 104

Veloxy

FEBRUARY 1, 2024

Key Takeaways Sales productivity metrics like average revenue, market penetration, and conversion rate are crucial for tracking performance and identifying areas for improvement, ensuring efficient sales processes and targeted team coaching. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency.

Product 130

Product Quota Objectives and Key Results CRM 130

Capterra Sales & Marketing Software

SEPTEMBER 28, 2021

We empower businesses to accelerate their growth by helping them find the right software. We select and rank products based on an objective methodology developed by our research team. Key Features: Brand management. Key Features: Audit management. With specific segments, you can send relevant emails for better results.

A/B testing 104

A/B testing Objectives and Key Results Campaign Contact 104

Capterra Sales & Marketing Software

SEPTEMBER 28, 2021

We empower businesses to accelerate their growth by helping them find the right software. We select and rank products based on an objective methodology developed by our research team. Key Features: Brand management. Key Features: Audit management. With specific segments, you can send relevant emails for better results.

A/B testing 105

A/B testing Objectives and Key Results Campaign Contact 105

ConversionXL

NOVEMBER 9, 2022

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. How to use data visualization to accelerate growth. A graph that points up and to the right quickly signals growth. Demonstrating findings from research or analytics in content.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

Hubspot

APRIL 6, 2020

This may help with your Q3 objectives. I remember you mentioning that you’re trying to revamp Project next quarter, and I thought I would share a book that I used to exceed my own target goals by result. In a thank-you follow-up email, describe concrete results your contact helped you achieve and express why that result is meaningful.

Follow-up 95

Follow-up Meeting Objectives and Key Results A/B testing 95

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Record common objections or questions. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JANUARY 21, 2021

” Key Takeaways from the Learning Habits of Digital Marketers. Structured Learning Yields Better Results. “Get better at A/B testing” isn’t a clear enough goal. But ultimately, discovering how you learn best will yield the best results long term. Few are willing to put in the effort.

Promote 163

Promote Objectives and Key Results A/B testing Start-ups 163

ClickFunnels

NOVEMBER 24, 2022

Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results. When someone searches for a product or service you offer, you want to show up in the top search results. Finally, don’t forget about A/B testing.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Sales Hacker

JANUARY 16, 2018

You can’t just start pounding the pavement with no direction and expect to achieve growth. Wanna know the secret sauce behind a scalable outbound process that leads to significant growth? Annual Recurring Revenue (ARR) in 6 months: our outbound sales system is fueling this growth. At Growlabs , we’ve grown from $0 to $2.5M

E-commerce 103

E-commerce Lead generation A/B testing Objectives and Key Results 103

Hubspot

DECEMBER 31, 2014

The next time you have to create a custom report based on two data sources, track the growth of your marketing, or make a chart to prove a point to your boss, you''re going to wish you knew how to use the program. How to Objectively Evaluate Your Next Job Candidate. 7) Run big, strategic tests. Running an Email A/B Test?

A/B testing 78

A/B testing Objectives and Key Results Strategize Start-ups 78

SalesHandy

JUNE 5, 2020

30% of sales professionals believe that having introduced lead nurturing has been the most significant benefit to their team, resulting in better responses to campaigns and easier segmentation. This is where nurturing them with targeted content specific to their use case or problems helps by clearing their product-related objections.

Growth 80

Growth Objectives and Key Results Follow-up Closing 80

Sales Hacker

MAY 12, 2021

While strict call scripts constrain an SDRs ability to guide meaningful conversations, too little structure results in reps winging it, resulting in missed opportunities. Do come prepared with a clear objective. recommends building an objective or call to action into your talk tracks. How to train reps on talk tracks.

Objectives and Key Results 102

Objectives and Key Results A/B testing Sales GTM 102

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Engagement rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. People’s preferences drive key changes in search and content environments Online consumers have evolved, demanding instant, relevant, and accurate answers to their questions and needs.

Technology 90

Technology Technology Process Objectives and Key Results 90

Outreach

MARCH 3, 2021

This continuous cycle of improvement results in a more advanced and customizable product; one that is continuously evolving. Their main objective is twofold; get new clients and upsell existing ones. These are the key stages you’ll need to master: Identify Key Buyer Personas. Enable Your Team.

Commission 98

Commission Profit margin Objectives and Key Results Pipeline 98

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. What are the key tools for email segmentation? And in the world of digital marketing, meaningful conversations translate to lasting connections and business growth. We can experiment with variations through A/B testing.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL Promote 114

Highspot

DECEMBER 19, 2023

This results in a more powerful go-to market strategy. The sales development playbook ensures all sales interactions, including objection handling and closing techniques, are standardized and maintains a uniform customer experience throughout the buyer’s journey. This may involve conducting A/B testing and monitoring response times.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52