ConversionXL

NOVEMBER 15, 2018

You regularly run A/B tests on the design of a pop-up. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group is a form of cross-validation that extracts, or “holds out,” one set of users from testing. What are hold-out groups?

A/B testing 101

A/B testing Non-Profits Campaign Retail 101

ConversionXL

FEBRUARY 21, 2017

For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction. There are user experience testing methods designed to heed all of these variables. Make sure you’re A/B testing any insights you may think you have gained from there.

User Experience 103

User Experience Conversion UX A/B testing 103

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Our panel of judges had the difficult assignment of selecting the best of the best from a large number of submissions.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

ConversionXL

JUNE 11, 2018

A Brand Growth Experts client who implemented abandoned cart emails found that this was a highly profitable form of automation. conversion rate, while a typical (non-automated) campaign for this client has an open rate of around 18% and drives about $3000 in revenue. A/B test potential changes for increased growth.

A/B testing 133

A/B testing Education Follow-up Campaign 133

Search Engine Land

OCTOBER 27, 2023

But still, anyone who ran proper A/B tests back in the day knows that correctly set up automated bidding strategies outperform manual bidding 99% of the time. Tracking is too often limited to revenue for ecommerce clients and MQLs for lead gen clients – no sense of LTV or profits.

Non-Profits 117

Non-Profits A/B testing Campaign Networking 117

Search Engine Land

MARCH 7, 2024

This applies to for-profit advertisers as well.) The celebrity’s family had been personally impacted by the cause and was actively promoting the other non-profit. By continually testing, you’ll enter the giving season with a pretty good idea of what campaigns you should lean into and where to put your budget.

Non-Profits 99

Non-Profits A/B testing Campaign Clients 99

ConversionXL

SEPTEMBER 20, 2021

Done right, YouTube ads are a profitable endeavor. Peripherally, you should monitor all metrics, but prioritize the ones that align with your goals and drive profitable traffic. They watch 2x as many videos as non-subscribers. The platform is designed to help you research, publish, optimize, promote, and test content quickly.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

ConversionXL

JUNE 26, 2019

In fact, our experience running over 1,500 online fundraising A/B tests has shown that traditional “best practices” are rarely the most effective way to increase donations. They conducted an A/B test with a version of the ad that offered a free online course. Include a donation form right on the confirmation page.

Conversion 102

Conversion A/B testing Campaign Non-Profits 102

Search Engine Land

MAY 28, 2024

While you might be able to improve ad spend optimization over the short-term (A/B testing creatives, graphics, audiences, placements, timing, etc.), Thus, your potential ROI and profit margins decreases over the long term, too. Ad creative click-throughs and response rates often fall over the long term. This ain’t new, either.

B2B 91

B2B Non-Profits Profit margin A/B testing 91

ConversionXL

JULY 11, 2016

‘Profit is a result of user motivation.’ Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ).

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

FEBRUARY 13, 2014

I’ll test sending my email at 1230pm EST.”. In a “send time” experiment by MECLABS last year, they A/B tested which time of day would get the most response from a finance client’s email list. Now, experiment with sending to the corporate domains during business hours and personal domains on weekends and non-work hours.

Click Through Rate 117

Click Through Rate Non-Profits A/B testing Campaign 117

ConversionXL

MAY 3, 2017

Non-Engaged Subscribers. You can increase a company’s profitability from 25% to 95% by increasing your customer retention rate. Those are topics for other articles, but if you’re interested here are some resources: A Crash Course on A/B Testing Facebook Ad Campaigns. Engaged Subscribers. First-Time Buyers.

Customers 133

Customers E-commerce Cross-sell Represent 133

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

APRIL 19, 2016

Think of backfires the way you think of A/B test validity threats. If it’s a non-profit or in the private sector, it can look very bad on you.”. Before launching a test, audit it for the risk of psychological backfires. Launch an A/B test, limiting the risk of widespread backfires.

A/B testing 91

A/B testing Non-Profits Launch Conversion 91

ConversionXL

AUGUST 27, 2015

Conversion Rates Are Non-Stationary Data. ” — Kehlog Albran, The Profit. But as Investopedia says , data points are often non-stationary: “Non-stationary data, as a rule, are unpredictable and cannot be modeled or forecasted. Take the lift, move on and keep testing faster and better, with quality hypotheses.

Non-Profits 119

Non-Profits A/B testing Start-ups Conversion 119

ConversionXL

NOVEMBER 3, 2015

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined. Or worse, non-existent. Most product copy is awful. Substantially. The results?

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

JUNE 20, 2019

But the smaller audience—and more intrusive ads—reduce the potential for profitability and user enjoyment. Wistia can A/B test video components, like which video thumbnail drives more engagement. Vimeo can deliver video passwords within purchase confirmations while keeping content hidden from non-purchasers and search engines.

Price 127

Price Non-Profits Objectives and Key Results A/B testing 127

Hubspot

MAY 18, 2015

The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error. Here's a list of 10 sites for free, non-cheesy stock photos to get you started.). It’s far too easy to defer to best practices instead of discovering what makes your unique audience click. 3) Security Seal.

A/B testing 78

A/B testing Non-Profits Price Trust 78

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels. The less you spend acquiring customers, the more profitable your business will be. From attribution, you can identify which channels are most profitable. Cost: Free.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

SEPTEMBER 30, 2013

Turn off ads outside your business hours or bid less on the weekends if those clicks are less profitable. Almost as important for marketers who are constantly seeking to improve their metrics, you can A/B test mobile text ads against each other in an apples-to-apples comparison to improve your overall account performance.

CTR 78

CTR Non-Profits A/B testing Campaign 78

Hubspot

AUGUST 30, 2012

A/B test your landing page copy to see what resonates best with your target audience! You could do anything from launching co-marketing webinars to simply making a donation to a non-profit your persona cares a lot about. Describe your offer in terms of what it will do for your prospective customer.

Non-Profits 78

Non-Profits A/B testing Networking Entertainment 78

ConversionXL

AUGUST 30, 2018

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. A non-scientific approach that bases product decisions on the opinions of one or two users is useless. Your product is not ready.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. What’s more is that an A/B test of the message—changing “Why did you cancel?” Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?

Customers 82

Customers Non-Profits Objectives and Key Results Profit margin 82

Hubspot

MAY 9, 2016

He has extensive experience across verticals: In the past he’s run a software company in Europe, an SEO agency in Panama, a real estate portal in Dubai, and worked for an international non-profit. Pamela Vaughan , Principle Optimization Marketing Manager, HubSpot.

Conversion 78

Conversion Real Estate Non-Profits Campaign 78

Hubspot

DECEMBER 19, 2013

and "Click Here to Increase Your Profit by 110% Now!" Highlighting one or two elements of your email in a different, non-brand color is perfectly acceptable, but when you''ve got red and yellow text, blue links, yellow borders around an image, and a distractingly bright background. A/B tests need to be performed to determine this.

Non-Profits 78

Non-Profits A/B testing Contact Start-ups 78

Hubspot

APRIL 23, 2021

It's a robust tool with dozens of features for managing finances, including bill management, invoices and payments, payroll, project profitability, cash flow, contractors, and reports. This is a great resource for non-profits and membership-based businesses to create a seamless touchpoint across their brand.

Non-Profits 88

Non-Profits Finance Price Contract 88

ConversionXL

JUNE 16, 2022

On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors. This will give marketers guidance and inspiration when A/B testing. If any link in that chain is broken, content doesn’t hit the mark. Getting teams pulling in the same direction can have a big payoff.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JULY 21, 2022

When they’re aligned revenue and profits increase. A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. Test processes regularly to see which segments respond best to your marketing. Instead, it wanted to appeal to local non-worshippers.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

AUGUST 30, 2019

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined. Most product descriptions are awful. Substantially. The results?

Product 127

Product Objectives and Key Results Pitch Non-Profits 127

Hubspot

APRIL 3, 2012

4) Structure Non-Monetary Programs Around Your Customer's Values. And depending on your industry, your customers may find more value in non-monetary or discounted rewards. Run an A/B test against program members and non-program customers to determine the overall effectiveness of the loyalty initiative.

Customers 78

Customers Non-Profits Strategic partnership Gaming 78

SaaStr

OCTOBER 11, 2023

They put so much focus on the user experience, and A/B tested everything to make it as easy as possible to get started. Picking Your Core Verticals and Selling Outside of “Tech” 70% of Monday’s customers are non-tech — real estate, banking, construction, and even churches. And it worked. How did it work? Before, they burned $.16

Growth 72

Growth Non-Profits Construction Drivers/motivators 72

Lead Fuze

JULY 12, 2021

For instance, you’re offering a new legal way that can potentially boost your recipients’ profit by 30% if they read your email. In the follow up email subject line, you should emphasize “30% increase in profits.”. Be specific with what your prospects can gain by opening your email. Image Source: Newoldstamp ). 2 Curiosity.

Follow-up 105

Follow-up Non-Profits Sales Prospecting 105

ConversionXL

MAY 8, 2017

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined. Or worse, non-existent. Most product descriptions are awful. Substantially. The results?

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

ConversionXL

FEBRUARY 3, 2022

But they offer a foot in the door that your product, combined with well-planned retention and referral strategies, and regular A/B testing , can encourage users to stick around. Profitability. How profitable is the work you do for this market? At this stage, it’s important to remember that not all users are created equal.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

AUGUST 8, 2019

Here a non-exhaustive list of some of the top PPC platforms. There’s nothing that will diminish PPC profits like a poorly crafted landing page. A/B tested. A/B Testing Your PPC Ads. Rarely will you as a marketer throw something out to your audience that works without testing. Glad you asked ….

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

ConversionXL

SEPTEMBER 17, 2021

And by “why” I don’t mean “to make a profit.” Beyond being a successful, profitable business, what drives you? Insurance brands are some of the least loved and least trusted, and we came to understand that the cause is structural: every dollar your insurer pays you is a dollar less for their profits.

Campaign 109

Campaign Commission Non-Profits Trust 109

Hubspot

MAY 5, 2017

Some homepages also change from A/B testing or dynamic content. This isn't your typical non-profit website. The best homepages aren't always static. Some of them are constantly changing to reflect the needs, problems, and questions of their visitors. 7) The design is effective. 12) charity: water. VIEW ENTIRE HOMEPAGE.

Non-Profits 101

Non-Profits A/B testing Objectives and Key Results Start-ups 101