Martech

MARCH 20, 2025

Status: Private Beta Applicable HubSpot Hubs: Content Hub Applicable HubSpot Tiers: Pro Optimize conversions with A/B testing for CTAs Whats new: You can now run A/B tests on CTAs created with the new editor, allowing you to compare two variations based on clicks and views to determine the best performer.

A/B testing 108

A/B testing Objectives and Key Results CRM Pipeline 108

Martech

SEPTEMBER 16, 2024

Increase regional sales pipeline by 20%. Product marketing: Refining messaging with A/B testing Use content management systems (CMS) and A/B testing platforms to refine messaging across digital channels. Sample goals: Host 10 regional events to generate new sales opportunities.

Go To Market 70

Go To Market Objectives and Key Results A/B testing Territory 70

Salesforce

JANUARY 9, 2025

Sales acceleration is a collection of strategies using automated tools and workflows to help sales representatives move leads through the end-to-end sales pipeline faster, engage with customers more effectively, and close more deals in less time. It works by optimizing various factors across the sales pipeline.

Closing 98

Closing Represent Territory Lead generation 98

Martech

OCTOBER 29, 2024

An energy company took a busload of its best people from different functions and drove along its supply chain, visiting an oil rig, pipeline, refinery and service station. polls, surveys, focus groups, A/B testing). Creativity flourishes where diverse perspectives converge. Filtering ideas by conducting research (e.g.,

Objectives and Key Results 128

Objectives and Key Results X-functional A/B testing Campaign 128

Veloxy

SEPTEMBER 29, 2021

How are you expected to deliver Salesforce ROI to the C-Suite if your sales team is spending most of their time on data entry, manual pipeline management, and Salesforce minutia— that is to say if they’re even using Salesforce at all. Collaboration Salesforce automation facilitates pipeline management. It saves lives.

Territory 342

Territory Represent Sales Lead generation 342

Veloxy

APRIL 25, 2022

You can A/B test email subject lines, discover and personalize messaging to buyer personas, and tailor your send schedules around each recipient’s inbox behavior. Here’s an example that’s 125 words: “ [Firstname], you’re looking to double, heck triple your pipeline in 2022, right? Just a 15 minute conversation.

A/B testing 214

A/B testing Inside sales Contact Consult 214

Heinz Marketing

MAY 12, 2025

Whether you’re driving awareness, generating leads, or accelerating pipeline, the right plan can make or break your outcomes. Is your focus on brand awareness , lead generation , pipeline acceleration , or customer retention ? Strategy & Planning: Laying the Foundation 1. Whats the real goal of your campaign?

Campaign 67

Campaign CTR SQL A/B testing 67

Sales Hacker

JUNE 15, 2020

We’ll show you how to create automated workflows to jack up your sales pipeline and easily go from leads to deals. A/B testing. A/B testing will help you understand what content works better for your niche. Pipeline Management. What Does an Automation Workflow Do? But you need to think long-term.

A/B testing 133

A/B testing CRM Pipeline Sales 133

ConversionXL

NOVEMBER 28, 2018

So what can you do with the automated bidding strategies rolling down the Google Ads pipeline? These use cases are not only backed by Google, but they’ve also been confirmed by tests in our accounts: Manual CPC may be the starting point, but let’s not forget the goal: automating PPC performance. As with any test, make sure you.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117

Sales Hacker

OCTOBER 13, 2020

With a cold email, you can either drive hundreds of thousands in pipeline or send your prospects running for the hills. . You can use a Sales Engagement Platform to send personalized cold emails, run A/B tests, and create sequences. We have plenty of resources on writing effective cold emails at Sales Hacker.

A/B testing 122

A/B testing Pipeline Prospecting Service 122

Martech

SEPTEMBER 18, 2023

Companies with multiple sales pipelines can experience greater forecasting accuracy now that HubSpot allows users to manage goals and forecasts across all pipelines. Experiment and optimize your sales email sequences using A/B testing of sequence steps (beta). Learn more in this video.

A/B testing 134

A/B testing Sports Education Pipeline 134

Sales Hacker

AUGUST 5, 2022

Through extensive A/B testing , we’ve found the best approach is: Start strong with a one-two punch! Leverage the power of A/B testing. How can you now iterate on what you’ve done to make your sales pipeline even more successful? Interpret and iterate based on A/B test results.

A/B testing 102

A/B testing Government Quota Follow-up 102

Hubspot

SEPTEMBER 4, 2024

Automatically create tasks for sales reps or other team members based on specific triggers, such as a lead reaching a particular stage in the pipeline. Features include contact management software , lead capture tools, an AI blog writer, advanced analytics and reporting, content embedding, and A/B testing. Task reminders.

CRM 73

CRM Price Contact Pipeline 73

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. A/B testing functionality embedded in most features. A/B testing functionality is limited. A/B testing and optimization features. Some of ClickFunnels features include: Landing pages. Sales pages. Squeeze pages. Email and SMS. Shopping cart.

A/B testing 101

A/B testing Price CRM Campaign 101

Martech

JANUARY 26, 2024

Plus, with email still topping the charts as one of the top-performing revenue channels for marketers, you could be missing dollars in the pipeline. and Google, this is the perfect time to give your email strategy a thorough once-over. What is an email strategy assessment? In your inbox. Business email address Subscribe Processing.

A/B testing 135

A/B testing Legal CRM Follow-up 135

Martech

JULY 17, 2023

It allows you to customize reports and dashboards and provides advanced segmentation, heatmaps and A/B testing. It allows for intuitive segmenting, A/B testing, custom event tracking, and user behavior insights. Countly is a privacy-focused, real-time web and app analytics platform.

A/B testing 98

A/B testing Price User Experience Start-ups 98

Hubspot

JANUARY 12, 2017

Event marketers know how challenging it can be to attribute leads, pipeline, and revenue from events. 3) Kissmetrics' A/B Test Significance Calculator. Growth marketers know that conversion rate optimization is critical to an inbound marketing strategy -- thus the need to prove all A/B tests pass with statistical significance.

A/B testing 78

A/B testing Finance Pipeline Campaign 78

ConversionXL

OCTOBER 23, 2012

The very first A/B test we launched was to test it out against a much shorter version. Pipedrive is a sales pipeline management tool, a kind of a CRM. The correct answer is of course ‘it depends’, but I’m going to show you 4 cases where short home page kicked long home page butt. Case #1: Moto Message.

A/B testing 128

A/B testing Drivers/motivators Price High impact 128

Sales Hacker

JANUARY 31, 2021

As you try these out, use A/B tests to identify which work best for your business and prospects. A little attrition keeps the pipeline cleaner and allows you to focus on engaged prospects. If it’s possible on your platform, run A/B tests, too. Sales Follow-Up Email Templates. Then, try some new ones of your own.

Follow-up 122

Follow-up A/B testing Sales Prospecting 122

SaaStr

MARCH 2, 2022

A/B test your concepts first. Testing allows you to avoid spending time on projects that have not been proven. Measure and attribute everything, not just pipeline. Pipeline metrics should not be your sole focus. To avoid this, focus on enhancing the entire customer lifecycle rather than just your pipeline.

A/B testing 98

A/B testing Pipeline Launch Growth 98

Hubspot

APRIL 25, 2019

An email newsletter tool is essential, since it allows you to beautifully design a newsletter email, deliver the email to your subscribers with features such as A/B testing and smart content, and monitor and analyze how the newsletter performed. Anyway you slice it, newsletters help you keep your contacts engaged with your business.

A/B testing 101

A/B testing E-commerce Contact Price 101

Outreach

MAY 16, 2019

There are pipelines to fill, metrics to exceed, and quotas to beat. These tools help optimize multi-channel playbooks and email/call sequences through A/B testing, intent recognition, and data-backed recommendations. Challenge #3: Leaks in the sales pipeline (and other parts of the B2B sales cycle ).

B2B 85

B2B B2C A/B testing Quota 85

Score More Sales

JULY 1, 2013

Do A-B testing. Expand Your Pipeline. Send yourself the emails you send to others, and read them on your smartphone. Seem longer than you thought? Understand what the insight is that will benefit your prospective customers – and incorporate that into messaging. See what works, then shift some words and see how THAT works.

Inside sales 88

Inside sales A/B testing Sales B2B 88

Outreach

DECEMBER 18, 2019

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales. If you want to grow your pipeline and your business as a whole, sales development is the answer. This book is a must have for any sales operations leader. Get it here.

A/B testing 80

A/B testing Pipeline Inside sales Sales 80

Heinz Marketing

MARCH 30, 2020

One CMO last Friday referenced an A/B test of several subject lines, and consistently last week the “business as usual” subject lines won. How can their skill sets be diverted, expanded and leveraged across other urgently-required campaigns to drive Q2 impact and pipeline contribution? Your customers and prospects want normalcy!

B2B 94

B2B A/B testing Campaign Education 94

Score More Sales

JUNE 2, 2014

Tip: throughout the day Ken reminded everyone about A/B testing. Expand Your Pipeline. The idea is that you can try many different campaigns, or ways to reach potential buyers. Different sellers have different results with a number of them, so they are important to explore. Increase Opportunities. Close More Deals.

A/B testing 88

A/B testing Inside sales Sales Campaign 88

Outreach

AUGUST 24, 2021

Attaining a high response rate can be tough, but you can boost your top line response rate up to 52% by identifying the right prospects, creating authentic campaigns, and A/B testing emails. A/B Test for Consistent Opens. For a cold outreach Sequence, expect a 12% response rate. Email response rate.

Click Through Rate 98

Click Through Rate A/B testing Agriculture Pharmaceutical 98

Hubspot

MAY 14, 2020

For instance, on your dashboard, you might include information on your target accounts such as company score, open deals, total pipeline, and the number of decision makers identified. Additionally, you should consider running A/B tests when you get started with ABM automation so you can see what messaging appeals to your ICP.

A/B testing 101

A/B testing Campaign Start-ups Pipeline 101

InsightSquared

DECEMBER 30, 2019

Pipeline Velocity: Why It Matters, How To Measure it and How It Helps . Within sales, moving plenty of high-value opportunities successfully through the pipeline is the goal of every sales VP. Reverse Engineer Pipeline to Hit Your Goals . How can you predict future gaps in pipeline and lead coverage so you can plan accordingly?

A/B testing 12

A/B testing Pipeline Engineering Represent 12

Sales Hacker

AUGUST 26, 2019

A lead generation landing page is a web page designed specifically to attract people who are in the market for your product or service and gather their contact information to fill your sales pipeline. To boost your close rates, you need a full pipeline. Landing pages can keep your pipeline full — you can count on that.

Lead generation 88

Lead generation Conversion A/B testing Objectives and Key Results 88

Sales Hacker

JANUARY 31, 2019

A little attrition keeps the pipeline cleaner and allows you to focus on engaged prospects. If it’s possible on your platform, run A/B tests, too. As you try these out, use A/B tests to identify which work best for your business and prospects. If you have tried all the hooks in the book, it’s time to let go.

Follow-up 91

Follow-up A/B testing Prospecting Campaign 91

Martech

SEPTEMBER 25, 2023

How do you account for all the activities and their accumulative and individual contributions to the sales pipeline? A/B testing. Chatbots can facilitate A/B testing by delivering different messages to different users and measuring engagement and conversion rates. Attributing sales to marketing is a challenge.

A/B testing 127

A/B testing Tradeshows Finance Cross-sell 127

Openview

NOVEMBER 30, 2018

Standardize & test, test, test. While testing your email content is encouraged, if you don’t have your sales stages mapped out and evaluate the impact of your tests, your pipeline will never become predictable. The end goal of each email: is it a reply? Or to start a free trial?

A/B testing 102

A/B testing Follow-up Campaign Start-ups 102

RingDNA

MARCH 26, 2025

Here are some ways that top salespeople can use LinkedIn to add to their pipeline. Be visible, relevant, and build relationships before they ever land in your pipeline. and CRM integrations help track LinkedIn touches and correlate them with pipeline progression. If you’re not engaging with them, your competitors are.

Closing 62

Closing B2B Sell Referrals 62

Hubspot

FEBRUARY 8, 2023

Improve pipeline management and forecasting. Although most sales reps follow best practices and periodically run sales forecasts, recent data has found that the majority of sales reps inaccurately forecast their pipeline. Image Source Aviso uses AI to analyze data and produce insights into deals and the overall pipeline.

Pipeline 93

Pipeline CRM Sales A/B testing 93

Search Engine Land

OCTOBER 27, 2023

But still, anyone who ran proper A/B tests back in the day knows that correctly set up automated bidding strategies outperform manual bidding 99% of the time. Another hole in advertisers' toolkits often can be found in data pipelines: Conversion volumes are too weak. Freshness doesn’t mean a thing to traffic managers.

Non-Profits 117

Non-Profits A/B testing Campaign Networking 117

Search Engine Land

OCTOBER 16, 2023

Million Via SEO Migration strategy for the win. How NP Digital leveraged SEO best practices to increase awareness and boost traffic for Verint.

Engineering 129

Engineering Non-Profits A/B testing Growth 129