ClickFunnels

JUNE 5, 2025

A drag-and-drop funnel builder takes the complexity out of the process and helps you move faster. A/B Testing— Improve performance by experimenting with different headlines, images, or layouts. The good news is, you don’t need to be. You can create, launch, and improve your sales journey with just a few clicks.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

A/B testing 101

A/B testing Technique Campaign Launch 101

ConversionXL

SEPTEMBER 16, 2015

Lots of people on the internet are running tests, can I just copy their winning tests? Let other people do the failing, I’ll just test (or implement) the winning stuff. The thing is – other people’s A/B tests results are useless. What is interesting about other people’s A/B tests.

A/B testing 107

A/B testing Up-sell Promote Price 107

Salesforce

AUGUST 8, 2024

But with challenges around data quality, an inability to personalize, and a lack of intelligent segmentation & automation processes, it’s time to rethink your approach and use AI to take your email marketing to the next level. Test and refine your email strategy. What you’ll learn What is personalized email marketing?

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Search Engine Land

AUGUST 30, 2024

For instance, if you’re looking to build awareness and you’d like to test Reddit, assess how spend on platforms like GDN is performing to see if you can pull from there without impacting your revenue too dramatically. Timing-wise, I believe there are no bad times to run tests. Processing. Business email address Sign me up!

A/B testing 79

A/B testing Retail Promote Quota 79

Hubspot

DECEMBER 10, 2013

One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). I''ll walk you through each step of designing, implementing, and measuring an A/B test.

A/B testing 78

A/B testing Promote Follow-up Conversion 78

Martech

AUGUST 5, 2024

How to achieve: Promote your content on social media and through email newsletters. A/B test subject lines and content to see what resonates best with your audience. Processing. Canva: For designing graphics and infographics. KPIs: Website traffic: Measure the number of visitors to your content.

B2B 126

B2B A/B testing Lead generation Objectives and Key Results 126

Sales Pop!

JANUARY 27, 2022

Always A/B test your videos before making them live. Instead of sending tons of promotional emails, aim to add value to your content. A/B test your emails. This method is called A/B testing (a.k.a. split testing), and it allows you to compare and evaluate which email elements perform better.

Technique 246

Technique A/B testing Campaign Promote 246

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 121

A/B testing Campaign Retail Angle 121

Hubspot

JANUARY 8, 2015

A/B testing is the answer for optimizing your email marketing and landing page performance. This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings. 1) Commonly Tested Elements. Promotions.

A/B testing 78

A/B testing Click Through Rate CTR Promote 78

Martech

JANUARY 3, 2025

Instead of A/B testing, marketers can programmatically test from A to infinity. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content. Processing. How AI does and doesnt change the game AI offers marketers the ability to produce creative materials at an unprecedented scale.

Government 136

Government Legal A/B testing Finance 136

Martech

APRIL 11, 2025

AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Processing. Track and report on campaign goals more effectively.

A/B testing 105

A/B testing Campaign Contact Service 105

Sales Pop!

NOVEMBER 9, 2021

From reconnecting with shoppers who have abandoned their cart, to promoting new deals and discounts, to upselling additional products and services to existing customers, there is no shortage of ways that you can leverage email marketing for increased revenue. Creating a Sales Funnel.

A/B testing 243

A/B testing Campaign Education Presentation 243

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales. Processing. Dig deeper: What is content marketing? See terms.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ClickFunnels

NOVEMBER 22, 2022

Need a landing page to collect email addresses, get registrants for a webinar, or promote your lead magnet? A/B Testing — Avg Cost. $40/Month. It’s very important to always be testing your messaging and funnels to improve your staying ahead of the curve for massive impact and results. ClickFunnels 2.0 Cost $50/Month.

A/B testing 52

A/B testing Niche CRM Up-sell 52

ClickFunnels

NOVEMBER 17, 2021

The post 10 Ways To Get A Super Effective Lead Generation Process appeared first on ClickFunnels. That’s why today we are going to share ten tips that can help you create a super effective lead generation process. How will your lead generation process affect the rest of your sales funnel? #3 What Is Lead Generation?

Lead generation 200

Lead generation Process Contact Up-sell 200

Martech

FEBRUARY 11, 2025

People want to process and understand information completely. ” Ethical use: Verify the segment receiving the email qualifies for the benefits you promote. Test multiple biases strategically within a holistic testing framework. Why should we appeal to cognitive biases in email copy and design?

A/B testing 122

A/B testing Trust Campaign Clients 122

Salesforce

NOVEMBER 5, 2024

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Offer promotions: If you can, include a small discount or free shipping to incentivize the purchase. It’s essential to streamline the checkout process and reduce any friction.

Campaign 99

Campaign Cross-sell Click Through Rate A/B testing 99

ClickFunnels

AUGUST 16, 2021

Whether they buy or not, they are then added to your ongoing email nurture efforts (these emails could be sent daily, weekly, or biweekly), which consistently build trust, provide free value, and promote your products/services. A/B Test Everything. So… why nurture your leads? You’re telling stories that are real and visceral.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

AUGUST 8, 2021

Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online). A/B testing. A/B testing. A/B testing. Scheduler.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

OCTOBER 26, 2021

A sales funnel is the process that a person goes through from first hearing about your company to becoming a customer to becoming a repeat customer. Use Email Marketing to Promote Your Products. Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel.

Consult 200

Consult A/B testing Cross-sell Sales 200

Martech

APRIL 14, 2025

Underuse of ads and promotion aligns with that function sitting elsewhere. Lower usage in ads and promotion is unsurprising, as that is often managed by a separate function focused on media buying. Processing. Engagement in sales and commerce and social and relationships reflects the customer-facing mission. MRM manager.

Territory 89

Territory Government Legal A/B testing 89

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. This includes optimizing for load speed, mobile friendliness, structured data and natural language processing.

Engineering 131

Engineering Objectives and Key Results User Experience Trust 131

Martech

MAY 13, 2025

Processing. It’s the “easy” button you push to drive additional sales or have a hot promotion. Dig deeper: How cognitive biases influence email A/B tests Here are three uses for email beyond sending promotions: 1. Behavioral testing lab What kinds of email content motivate your customers to act?

Drivers/motivators 100

Drivers/motivators A/B testing Promote Strategize 100

Search Engine Land

SEPTEMBER 6, 2024

This learning can be applied to our next category of mid-flight research, which is an ad copy or creative test. Processing. Did the ad highlighting a promotion blow its counterparts out of the water? Did you test lifestyle images vs. product images and see an interesting breakout of volume?

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

MAY 9, 2025

Processing. Verde used to send emails to leads promoting the paid membership program, “but it wasn’t structured or part of an organized promo. .” ” Running tests and analyzing performance Is it worth running A/B tests on retargeting emails? Email: Business email address Sign me up!

Angle 86

Angle A/B testing Promote Niche 86

ConversionXL

SEPTEMBER 14, 2015

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

A/B testing 116

A/B testing Intrinsic Campaign Conversion 116

Martech

SEPTEMBER 18, 2024

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Tailor your content and promotions to these insights. Use A/B testing to refine content and messaging for each micro-moment. Processing.

Customers 72

Customers A/B testing Trust Click Through Rate 72

ClickFunnels

NOVEMBER 21, 2021

A sales funnel is a process through which a person goes through from first hearing about your company to becoming a customer to becoming a repeat customer. The key is sharing valuable content, then promoting your lead magnet to your followers. So why not build a niche channel, then promote your lead magnet at the end of each video?

Sales 256

Sales Pitch Niche Lead generation 256

ClickFunnels

SEPTEMBER 21, 2021

The Dream 100 is the process that Russell Brunson used to grow ClickFunnels into a multi-million dollar brand. You either work your way in or buy your way in to spread your message and promote your products/services to those audiences. We call our copywriting process “Hook, Story, Offer” — check out the video! The Dream 100.

Lead generation 244

Lead generation B2B Referrals Launch 244

Search Engine Land

SEPTEMBER 17, 2024

Processing. A/B testing : Experiment with different approaches to optimize content based on results. Master the creation process : From pre-production planning to post-production optimization, each stage is crucial for producing high-quality content. Get the newsletter search marketers rely on. Production.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Salesforce

DECEMBER 20, 2024

They can dream of a campaign with a catchy email promotion, a witty tagline, or an engaging social media post and translate that vision into a concrete plan with measurable objectives. However, bringing these visions to life often involves numerous manual tasks and time-consuming processes. Back to the top ) 4.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

MARCH 11, 2025

Not only did subscribers click, download and purchase the browsed item at a slightly higher rate than in a dedicated “previously browsed” message (hooray, the test worked!), Processing. The fun part of testing is developing reasonable hypotheses that might explain customer behavior.

B2B 105

B2B A/B testing Prospecting Lead generation 105

Hubspot

JULY 1, 2020

After identifying the goal, it’s time to pick the type of test. A/B tests are likely the most common form of social testing. Run an A/B test if you want to test a single, small variable that may alter audience behavior. Split Test. Split tests are often confused with A/B tests.

A/B testing 101

A/B testing Campaign CRM Promote 101

ClickFunnels

JANUARY 31, 2022

In fact, they believe that Kyvio is an “accelerator for the global society switch from a knowledge economy to an entrepreneurial economy” and claim to “promote abundance mindset and help Kyvians solve crucial societal problems in an adaptive world.”. Split testing. Affiliate promotion tools. No problem. Complete automation.

Price 219

Price Commission Referrals A/B testing 219